Daniel Marrero Email & Phone Number

United States

New York, United States

• Orchestrated marketing campaigns and social media strategies for The Law Offices of Michael Lamonsoff, driving brand awareness and client acquisition through 8 on-site activations, merchandise distribution and digital content creation.• Led the conceptualization, design, and production oversight for a product launch in collaboration with Hot 97. Directed digital marketing campaigns and consumer activations, driving engagement and allocating a portion of sales to support the Rucker Park Youth Program.• Managed a strategic partnership with the Rucker Park Summer Basketball League, producing exclusive content and interviews that drove high audience engagement and significant streaming success across multiple episodes.• Developed and executed comprehensive media plans in collaboration with cross-functional teams. Aligned media strategies with client objectives to drive targeted results and ensure seamless execution across digital platforms. Optimized campaign performance through data-driven insights and real-time adjustments.

New York, United States

• Led the asset management, ingestion, scheduling and release of new digital audio and video releases, typically handling 120+ at a time requiring coordination with departments such as A&R, Business Affairs, Creative, Marketing, and Legal to ensure timely and successful releases.• Facilitated content delivery to 10+ digital platforms including Spotify, Apple, Amazon, Tidal, TikTok, YouTube, VEVO, Apple, Facebook, and Amazon in both domestic and international markets ensuring global distribution and live availability.• Oversaw seamless US release products from international partners, reviewing documents for 200+ daily audio releases, obtaining copyright clearance, managing scheduling and pricing.• Optimized Sony Music Entertainment’s Legacy audio and video catalogs across digital streaming platforms and internal systems, handling 35+ simultaneous requests to enhance past releases, update internal asset management systems and maximize catalog performance.• Executed video and audio content releases for renowned artists on the Sony Music Legacy roster, including Billy Joel, Elvis Presley, Beyonce, Mariah Carey & more.• Finalist among 153 candidates for the Sony Music Entertainment Global Catalog Marketing Innovation Challenge to generate ideas for revenue-generating initiatives.

Remote/Nyc

• Collaborated remotely with the marketing department, managing daily marketing operations and coordinating with 4 product managers.• Assisted in the development and execution of digital marketing strategies, including social media management, email marketing, and content creation from pre-release planning to post-release evaluation.• Optimized and monitored campaign performance by analyzing performance metrics, and proactively revising media plans to exceed artist and management expectations.• Contributed to the marketing campaign for Jon Batiste's Album of the Year Grammy-winning, "We Are," by spearheading initiatives such as conceptualizing a sync pitch for NCAA March Madness, creating EPK assets, and coordinating interviews.

• Managed digital advertising campaigns for a roster of 30+ artists, ensuring alignment with marketing strategies and release plans.• Generated weekly reports integrating sales, streaming, radio, and other raw Nielsen data for artists, facilitating KPI tracking and informing strategic marketing decisions across 3 departments.• Performed in-depth social media audits and executed strategic A/B testing, enhancing engagement across key platforms.• Developed digital advertising strategies to maximize audience reach and engagement for new releases, tours, and events.• Maintained strong relationships with artists, managers, and internal stakeholders, providing regular updates and performance reports. Acted as the primary point of contact for all marketing campaign inquiries from external stakeholders.• Supported marketing team with administrative tasks, including social media content creation, marketing materials, one-sheets, and executive travel and expense reports for 3 executives.• Formulated and launched influencer outreach for 32 digital marketing campaigns across Twitter, TikTok, and Instagram.

Intern for Digital Marketing & Promotions department at 300 Entertainment.

New York, New York

Intern for Promotions department at Sony REDMUSIC.

New York City Metropolitan Area

Intern for Digital Marketing department at Sony REDMUSIC, assisting 3 product managers on marketing initiatives.

Master Of Science - Ms, Arts, Entertainment, And Media Management

Bachelor Of Arts - Ba, Communication And Media Studies