Daniel Marrero Email & Phone Number

New York, United States

• Orchestrated marketing campaigns and social media strategies for The Law Offices of Michael Lamonsoff, driving brand awareness and client acquisition through 8 on-site activations, merchandise distribution and digital.
• Led the conceptualization, design, and production oversight for a product launch in collaboration with Hot 97. Directed digital marketing campaigns and consumer activations, driving engagement and allocating a portion.
• Managed a strategic partnership with the Rucker Park Summer Basketball League, producing exclusive content and interviews that drove high audience engagement and significant streaming success across multiple episodes.
• Developed and executed comprehensive media plans in collaboration with cross-functional teams. Aligned media strategies with client objectives to drive targeted results and ensure seamless execution across digital.

New York, United States

• Led the asset management, ingestion, scheduling and release of new digital audio and video releases, typically handling 120+ at a time requiring coordination with departments such as A&R, Business Affairs, Creative.
• Facilitated content delivery to 10+ digital platforms including Spotify, Apple, Amazon, Tidal, TikTok, YouTube, VEVO, Apple, Facebook, and Amazon in both domestic and international markets ensuring global distribution.
• Oversaw seamless US release products from international partners, reviewing documents for 200+ daily audio releases, obtaining copyright clearance, managing scheduling and pricing.
• Optimized Sony Music Entertainment’s Legacy audio and video catalogs across digital streaming platforms and internal systems, handling 35+ simultaneous requests to enhance past releases, update internal asset.
• Executed video and audio content releases for renowned artists on the Sony Music Legacy roster, including Billy Joel, Elvis Presley, Beyonce, Mariah Carey & more.
• Finalist among 153 candidates for the Sony Music Entertainment Global Catalog Marketing Innovation Challenge to generate ideas for revenue-generating initiatives.

Remote/NYC

• Collaborated remotely with the marketing department, managing daily marketing operations and coordinating with 4 product managers.
• Assisted in the development and execution of digital marketing strategies, including social media management, email marketing, and content creation from pre-release planning to post-release evaluation.
• Optimized and monitored campaign performance by analyzing performance metrics, and proactively revising media plans to exceed artist and management expectations.
• Contributed to the marketing campaign for Jon Batiste's Album of the Year Grammy-winning, "We Are," by spearheading initiatives such as conceptualizing a sync pitch for NCAA March Madness, creating EPK assets, and.

• Managed digital advertising campaigns for a roster of 30+ artists, ensuring alignment with marketing strategies and release plans.
• Generated weekly reports integrating sales, streaming, radio, and other raw Nielsen data for artists, facilitating KPI tracking and informing strategic marketing decisions across 3 departments.
• Performed in-depth social media audits and executed strategic A/B testing, enhancing engagement across key platforms.
• Developed digital advertising strategies to maximize audience reach and engagement for new releases, tours, and events.
• Maintained strong relationships with artists, managers, and internal stakeholders, providing regular updates and performance reports. Acted as the primary point of contact for all marketing campaign inquiries from.
• Supported marketing team with administrative tasks, including social media content creation, marketing materials, one-sheets, and executive travel and expense reports for 3 executives.

Intern for Digital Marketing & Promotions department at 300 Entertainment.

New York, New York

Intern for Promotions department at Sony REDMUSIC.

New York City Metropolitan Area

Intern for Digital Marketing department at Sony REDMUSIC, assisting 3 product managers on marketing initiatives.

Master Of Science - Ms, Arts, Entertainment, And Media Management

Bachelor Of Arts - Ba, Communication And Media Studies