Danny Bates Email & Phone Number

San Francisco, California, United States

San Francisco, California, Us

• Directed growth organization and cross-functional teams in paid advertising, organic social, public relations, SEO, sales, web/UX design, influencer marketing, and high fidelity and UGC creative production• Spearheaded the go-to-market communications and media strategy for the Forward CarePod, the company's top R&D investment and strategic launch, resulting in a 5x greater geo-expansion growth rate compared to the legacy product• Scaled annual advertising budget to mid-eight-figures while reducing customer acquisition cost by 43% substantially boosting company revenue• Successfully transitioned to a scaled remote sales force, achieving a 47% reduction in workforce overhead while maintaining stable sales and revenue levels• Managed a team of 20+, including six direct reports and multiple indirect teams• Transitioned to lead critical marketing strategy shifts and special projects in the final months before company closure, materially increasing traffic and acquisitions from unpaid channels including organic social and SEO

San Francisco, California, Us

• Scaled new revenue via paid acquisition 25x over 5 years to 20+ metros across the US• Reduced customer acquisition cost by 68% while maintaining scale• Brought paid management in-house by hiring and training full time team members reducing operational costs by 70%• Implemented multi-touch attribution model leading to expanded media portfolio and a 20% increase in sales

Los Angeles, Ca, Us

• Led paid social, programmatic display, paid online video, influencer and direct to publisher channels• Brought paid social management in-house saving Honest over $1MM in agency fees• Doubled yearly paid social ecommerce transactions while decreasing CPA over 25% in first year of in-house management• Led digital strategy for brick + mortar retail channel DMA testing in the US and Canada• Led go-to-market paid media strategy for debut cosmetics brand, Honest Beauty• Gained executive sign off and led strategy in movement to impression based multi-touch attribution• Led a team of two

Los Angeles, Ca, Us

• Took ownership of the majority of digital marketing spend, managing and optimizing display, paid social, programmatic, and affiliate channels• Designed and optimized branding, lead generation, and remarketing campaigns• Owned daily reporting to CEO, CMO, and President

Los Angeles, Ca, Us

• Assisted clients in account management and purchases• Led team metrics in subscriptions retained• Created incremental revenue through upselling and increasing AOV

Beverly Hills, California, Us

• Worked directly with the CEO to manage all digital media content• Created and curated content for website and social media channels (Facebook, Twitter, and Instagram)• Assisted in management and planning of live member events

Bachelor Of Business Administration (B.B.A.), Marketing

Marketing