Brand Manager for KitchenAid and Acros brands, in charge of the marketing strategy, positioning, communication, and promotion of both brands.

Acting Brand Manager for Grandma’s Cookies and for the Gamesa brand in the United States. Initial projects included Grandma’s line full re-launch, which led to double digit growths; and Gamesa’s Giro Introduction to the American Market.

Gamesa Quaker is one of PEPSICO AMERICAS FOODS' most important companies worldwide. I was Brand Coordinator for Chokis and Mamut, two of the main brands in Gamesa. Responsibilities included positioning, advertising, communication, and innovation. Achievements include: doubling Chokis revenues in two years, earning 9 points of market share, turning Chokis into the second most profitable brand in the company and into the second favorite cookie brand in Mexico; also reaching a 15% growth in revenues for Mamut and winning international recognition for its TV and web campaign.

Brand Manager for WD-40 and 3-IN-ONE in Mexico. In charge of pricing strategies, promotions for both retail and wholesale channels, advertising and brand image as well as positioning for both brands

Creative Department, Creative-Coordinator of the Regional McDonald’s Mexico account. Active participation in other major accounts like Topochico, FAMSA and Axtel.