Daniel Hawkins Email & Phone Number

Lancaster, PA, US

Hershey, Pennsylvania, United States

• Brand Equity and Media Activation manager for 5th Avenue, Almond Joy, Cadbury, Heath, Milk Duds, Mounds, Rolo, Skor, Whatchamacallit, Whoppers, York, Zagnut, and Zero brands.

Hershey, Pennsylvania, United States

• General manager for Cadbury, York, Heath, and Skor brands
• Position change due to company-wide reorganization

Hershey, Pennsylvania, United States

• Developed a 3 year + growth strategy roadmap for a $X0M brand that focused on navigating manufacturing realities, crafting advertising recommendations, and identifying short/long term priorities
• Communicated across and incorporated expert feedback from multiple departments to craft two encompassing analytical and strategic presentations
• Designed high impact advertising units to build on brand equity
• Formulated an A/B advertising test through three distinct channels to optimize ~$10M advertising budget allocation to maximize the overall franchise sales

• Initiated market feedback discussions for platform enhancements; Evaluated 10+ external 3rd party data integrations; Presented verified partner integrations plan to product team for imminent product release

Raleigh-Durham-Chapel Hill Area

• Spearheaded business development efforts across organization; Identified and devised plan to leadership to reduce operating expenses by $10k a month; Organized program to increase technical product sales 266%
• Awarded company’s most prominent recognition twice, September 2020 and March 2022. The award is given to the employee whose continued excellence best exemplifies the business's core values. The award is given to 1 of.

Raleigh-Durham-Chapel Hill Area

• Responsible for onboarding 15 accounts and managing technical products accounting for almost 60% of Reveal Mobile’s annual revenue; led CSM team of 3 in revenue management
• Analyzed sales and customer usage data to identify and create 3 enhanced customer personas to present to Reveal executive team; recommended plan decreased client churn by 50%
• Headed product forecasting work to support $300k upsell for top CPG client; planned 2 client mandated product features/epics, for 10-person engineering team to complete
• Managed $200k for a global CPG brand and drove incremental revenue growth of $150k; oversaw work for a team of 3 to update over 120k data points that advanced new client partnership

Raleigh-Durham, North Carolina Area

• Promoted to Senior CSM after receiving consistent managerial feedback for high performance
• Hired as the founding CSM and tasked with establishing processes and training for all new team hires; guided CSM team at launch of new platform that grew the client base from 0 to 60+ accounts in 1st year
• Developed board materials for 4 executive board meetings; created platform usage research in Dec. 2019 supporting winter venture capital raising presentations
• Supported the launch of a $30k new channel; conducted partner research to develop technical product positioning, naming, and description materials across 5 audience marketplaces
• Created collateral to save 60 team hours; Recorded 12 succinct “How To” videos that increased platform adoption and shortened sales cycles

Raleigh-Durham, North Carolina Area

• Founding member of the pre-sales team following Valassis acquisition of MaxPoint in December 2017; created 150+ proposals, avg. value of $100k; developed best practice collateral across team of 8

Raleigh-Durham, North Carolina Area

MaxPoint was acquired by Valassis Digital in October of 2017 and my role remains the same.

Morrisville

• Managed over $6M in media and supported team of 4; ran 100+ campaigns and posted the lowest makegood rate within department of 50+; received performance rating reserved for top 25% of team
• Developed $80k risk mitigation solution leading a working group of 5; identified customer technical issue, analyzed reporting data, and implemented solution crossing 3 teams
• Reinvented the mentor program at MaxPoint supporting 20+ new hires; led team of 4 to improve onboarding and updated training approach for a group of 15
• Selected as Subject Matter Expert of Incremental Revenue for 50-person department; directly identified $300k in incremental revenue through use of analytics and supported identification of $6.5M across team

Morrisville, NC

• Promoted to Account Manager after excelling in Ad Ops Coordinator role, supporting a team of 10

Raleigh-Durham, North Carolina Area

Call select businesses to gauge interested in advertising within highly regarded industry association publications

Managed ticket subscriptions for the upcoming season of shows premiering at the theaterCataloged over 500 pictures of past shows to be used as advertising for future marketing campaigns Aided in the organization of the production of the “South Philadelphia High School Project,” a self-written play about the struggles and violence teens in South.

Master Of Business Administration - Mba, Business Administration And Management, General, Beta Gamma Sigma

Activities and Societies: Concentrations: - Marketing - Technology and Innovation Management - Managing People and Organizations Clubs.

Undergraduate Bachelor Of Arts, Communication, General, Overall Gpa: 3.222 Major Gpa: 3.67

Activities and Societies: Clubs, Societies, and Leadership Positions: - Wake Forest Admissions Tour Guide - Wake Forest Theater (Wake.

Product Manager Nanodegree, Product Management

Envisioned and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influenced the.

Business Analytics Nanodegree, Business Analytics

Gained foundational data skills applicable to any industry. Collect and analyze data, model business scenarios, and communicate your.

Programming For Data Science Nanodegree Program, Data Science

The Udacity Programming for Data Science Program is a 3 month long course that teaches the fundamentals of Data Science. These.

Microsoft Excel - Advanced Excel Formulas & Functions, Microsoft Excel

Accounting, Economics, Excel, Finance, And Statistic, Pass

Activities and Societies: Completed 106 exercises, through 24 lessons, across the 5 fundamental MBA quantitative courses of Accounting.

High School Dipoloma