Daniel Midden Email & Phone Number

Led the go-to-market region sales strategy, overseeing six direct reports, including senior director team leads across sales and operations, encompassing a total team of 30 members. Conducted annual planning sessions, established sales quotas, and delivered weekly revenue forecasts to achieve desired outcomes. Managed the labor budget to ensure cost-effective operations.Key Accomplishments: -Delivered a 2X increase in revenue versus the prior year by building highly effective teams to forge strategic partnerships with the company’s largest clients -Spearheaded negotiations for preferred partnership agreements with C-level executives at Fortune 200 companies, resulting in $35M in upfront commitments -Signed the largest enterprise-wide partnership agreement in company history, resulting in 3X the revenue versus the prior year-Developed and facilitated the sales training “How to Become a Strategic Partner” to the entire revenue team of 100+ salespeople

Responsible for recruiting, training, and coaching a team of five sales executives to attain quarterly revenue targets. Implemented go-to-market strategies and created annual strategic account plans with quarterly updates to ensure progress.Key Accomplishments: -Promoted one year into the role to lead a team of five sales executives to exceed annual revenue goal by +11%-Negotiated first master services agreement with Tier 1 client, paving the way for more strategic conversations and exceeding year one revenue targets by 30%

Greater St. Louis Area

Responsible for achieving annual revenue targets with tier-one clients. Leveraged industry research and shopper intelligence databases to craft compelling, data-driven narratives and solutions for effective client presentations. Evangelized Catalina solutions across Brand, Promotions, Shopper Marketing, Analytics, Finance, Procurement, and Agencies. Led execution from MSA signature to campaign design, execution, and results. Built and executed annual strategic growth plans.Key Accomplishments:-Exceeded annual revenue goals by +18% in 2019, achieving Elite Sellers Club as part of the top 10% of the sales organization-Sold first integrated CRM and Multi-touch Attribution campaign -Developed a new targeting methodology using purchase data to pre-empt cold and flu spikes by zip code-Chosen to participate in the annual CEO roundtable for strategic planning

Responsible for achieving annual revenue targets with tier-one clients. Develop and execute a strategic stakeholder engagement plan to map the budget holders within the CPG industry, expanding outreach and increasing prospecting. Utilized data storytelling techniques to simplify complex solutions and align them with client needs, enhancing overall communication and understanding. Led execution from MSA signature to campaign design, execution, and results.Key Accomplishments:-Exceeded annual revenue goal by +15% in 2017, achieving Elite Sellers Club as part of the Top 10% of the sales organization -Sold the largest omnichannel digital campaign in company history

Brentwood, Mo.

Brentwood, Mo.

Edwardsville, Il.

Greater St. Louis Area

Greater St. Louis Area