Senior Ux Designer
CurrentAs the lead in conceptualizing and implementing innovative features and functionalities for mobile and web-based applications, I've made significant contributions to product performance enhancement.• Produced detailed prototypes tailored for product, development, and stakeholder teams. These prototypes ensured precise and effective product builds, facilitating clear communication and understanding of project requirements.• Formulated and executed a comprehensive style guide that adhered to Material and Apple guidelines. This initiative introduced reusable elements that significantly streamlined the development process for Life Fitness mobile products, enhancing efficiency and consistency in design implementation.• Led efforts to revitalize Key Performance Indicators (KPIs), aligning them directly with business objectives and correlating them with end-user goals. This realignment enabled improved performance tracking and strategic alignment, ensuring that metrics accurately reflected the impact on overall business goals.• Pioneered user research initiatives to evaluate existing designs and anticipate future functionalities. By gathering valuable insights from user feedback and behavior analysis, these initiatives contributed to informed decision-making and continuous product enhancement.