With over 13 years of experience in sales, trade marketing, performance, HR, and operations, I am a results-oriented professional dedicated to people and customers. I have led and developed high-performing teams in different locations and industries.I have a strong background in strategic and tactical planning, performance/KPI management, and people management, having worked for leading multinational companies such as Burger King, Philip Morris, PwC, BRF, and Accenture.I served as a Regional Sales/Operations and New Business Manager, leading the expansion of the Popeyes brand across the country. I recruited, developed and trained leaders and opened approximately 30 new restaurants in just over a year across 5 different states. I managed the P&L and delivered results that earned Popeyes recognition for excellent products and service (NPS and delivery).In the retail sector, I delivered projects that enhanced the customer experience, such as in-store ambient sound and a delivery project when major chains did not yet have this channel. In the HR field, I was responsible for building all processes, routines, and brand management for Popeyes. I planned and implemented actions across the employee journey, including attraction and recruitment, onboarding, development, training, coaching, engagement, culture, performance, evaluation, succession, and more.Throughout my career in consumer goods industries, I have had significant accomplishments, including successful distributor takeovers, sales and distribution analyses, and direct leadership of teams resulting in increased sales volume, revenue, distribution, visibility, brand presence, and negotiations with major retailers that ended competitors' exclusivity and opened new growth avenues.In addition to successful deliveries in all these roles, my greatest legacy has been the impact on people, as we built strong teams with sustainable results and innovation.I hold a degree in Business Administration from FGV-EAESP, an Executive MBA from Insper, and a postgraduate degree in Business Strategy from FIA. I am passionate about projects, working with people, exceeding goals, planning, and implementing solutions to drive revenue growth, profitability, customer loyalty, and people-related KPIs. I value diversity, autonomy, agility, collaboration, and continuous learning in my work environment.