Daniel Medeiros Email & Phone Number

São Paulo, Brazil

Joinville

Reportando ao VP de Operações, lidero a área de recursos humanos da Atrio, sendo responsável pela gestão da equipe, projetos e atividades por um período de 5 meses, cobrindo a licença maternidade da gestora responsável.Mantenho minhas atividades como gerente de alimentos, bebidas e entretenimento.

Brazil

Reporting to the VP of Operations, I strategically lead the Food, Beverage, and Entertainment (F&B&E) area on a national scale at Atrio Hotel Management. The company has 3000 employees, revenue close to R$1 billion and is the third largest hotel management company in Brazil, operating renowned brands, such as those under the Accor umbrella (Ibis, Ibis.

Brazil

• Reporting to the Director of Operations, I led the brand's expansion in Brazil, overseeing the regional Budget/P&L, managing sales channels and CRM, opening 30 stores in 5 states, recruiting and developing a team of.
• Implemented strategic initiatives, focusing on brand visibility, promotions, communications, team development, to boost revenue, sales, and traffic growth, increasing preference and achieving a +20% Year-1 sales.
• Delivered, with a new team, the best engagement, absenteeism, customer experience, and external audit (quality, service, and food safety) indicators among the company's regions.
• Through market analysis and local insights, collaborated with cross-functional teams such as marketing, finance, HR, and expansion to build strategic and tactical plans aimed at achieving product sell-out with better.
• Conducted regular performance evaluations, identifying areas for improvement and taking actions to enhance productivity, performance, develop capabilities, and improve operational efficiency.
• Responsible for strict compliance with health and safety regulations, consistently achieving high inspection scores in all regions.

São Paulo Area, Brazil

• Reporting to the Director of New Business, I was selected for training in Panama with the mission to structure the people area and processes for the new Popeyes brand in Brazil. We opened more than 50 restaurants in.
• Responsible for performance and evaluation cycles, succession planning, talent management, culture, leadership coaching, employee experience, employee value proposition, and employer branding.
• Structured the training plan for leaders responsible for launching the brand in Brazil, developing over 150 leaders, enhancing the capabilities and skills of over 800 people who formed the operations, service, sales.
• Structured KPIs, compensation, routines, processes, employee profiles, culture, and training for people and business development.
• Contributed to the development of a team that delivered the best customer experience among all 13 national regions and whose engagement consistently ranked among the company's top.
• Led and participated in recruitment, diversity, retention, engagement, awards and recognition, training, development, as well as projects in marketing, sales, and operations.

São Paulo Area, Brazil

• Responsible for all business KPIs, managing all lines of the P&L statement, as well as turnover, engagement, customer experience, team training and development, with 9 direct subordinates and 150 indirect reports..
• Increased restaurant profitability through team training and development, KPI management, processes, standards, and routines.
• Opened 3 important Drive-Thru stores with some of the highest revenue in São Paulo, developed sales plans, planned and executed marketing and trade marketing tactics. Achieved the highest historical sales in the main.

São Paulo

• Reporting to the Marketing Director, I was responsible for Trade Marketing in São Paulo, which represented 40% of BK Brazil's total revenue, leading transformative projects for the company's results.
• Liderei o projeto piloto de delivery, envolvendo diversos stakeholders para criação e execução de um dos principais projetos da empresa em 2016 e que hoje representa um dos maiores canais de venda.
• Led the pilot delivery project, involving various stakeholders in the creation and execution of one of the company's key projects in 2016, now one of the largest sales channels.
• Led the customer experience project related to music and restaurant sound, introducing this important tool, now present in all Drive-Thru stores.
• Responsible for analyzing, understanding, and developing the market, planning marketing strategies, calendars, promotions, and merchandising to maximize ROI in the department's initiatives.
• Responsible for managing regional sales budget and KPIs, negotiating with major chains, planning and executing actions to increase revenue, customer satisfaction/NPS, and customer experience, product visibility.

São Paulo Area / Litoral Norte / Vale Do Paraíba

• Reporting to the Sales Manager, I took on the first prompt-delivery area in Brazil, delivering increased sales volume, increased numerical and weighted distribution, increased visibility, and breaking exclusive.
• Led a sales and trade marketing team, focusing efforts on achieving KPIs such as sales volume, market share, numerical and weighted distribution, sales effectiveness, communication, and brand visibility at point of sale.
• Achieved a sales increase of R$1 million in the first ten months, compared to Year-1, an 8.8% increase in sales volume, along with a reduction in sales structure costs.
• Was responsible for planning and executing the annual "Summer Project," increasing weighted and numerical visibility by 26%, the number of buyers by 22% over the year, and volume by 17%, compared to the best previous.
• Planned and implemented the first quick delivery area in Brazil, identifying local improvements and needs in terms of productivity, processes, synergy, and service level. With this distribution model, we increased all.

São Paulo Interior (Campinas) & São Paulo Capital (São Paulo)

• Reporting to the Regional Manager, I was responsible for assessing and adapting the best distribution and sales model, focusing on productivity and performance improvements, people structure, and cost reduction.
• Planned and implemented highly strategic and confidential local distribution projects, such as the takeover project (Philip Morris Brazil's first prompt delivery) of inefficient distributor areas.
• Defined the sizing and structure of the sales force for better market coverage, considering the best service level for each territory.
• Planned and managed actions, along with the Regional Manager, on the following KPIs: strike rate, number of buyers, idle capacity, increased weighted and numerical distribution.

Porto Alegre / Curitiba

Selected as a Trainee in 2010 along with seven other trainees out of over 19,000 applicants. Participated in a job rotation program over one year, including roles as a field sales representative, brand analyst, S&OP analyst, and distribution analyst.

São Paulo Area, Brazil

Responsible for various areas of auditing, assessing the consistency of financial statements and proper verification of the displayed balances, as well as conducting other specific tests following the PwC methodology and internal controls.

São Paulo Area, Brazil

Executive Mba, Business Administration And Management, General, 9.1

Post-Graduation, Business Strategy

Bachelor'S Degree, Business Administration And Management, General

Primary School

Swansea - Wales, U.K.