Daniel Parra Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Responsible for the development and implementation of Gerflor Australia and NZ marketing strategy identifying opportunities to maximise sales growth by commercial segments such as Healthcare, Education, Sport, Retail and Industry.1.Lead new product launches and develop go-to-market plans by audience and channel coordinating cross-functional with Central head-offices in France and China, managing budgets and timelines through effective project management tools.-I Successfully launched in Australia Mipolam® Ambiance Ultra, Mipolam® Atlas, Taralay®Impression, Tarasafe ® H2O and Virtuo Stone.2. Provide strategic planning through data analytics, market research and campaign analytics to leverage customer relationships and maximise product performance utilising tools such as Power BI, Microsoft Dynamics 365 CRM and industry reports. -I was involved in the development and implementation of Dynamics 365 CRM in the business helping shape internal processes to improve operations and make the most out of our customer database. 3.Lead media and communications campaigns across all digital and traditional channels in line with launches, sales cycles and segment plans working with inter departmental teams and external agencies.-I helped increment Gerflor’s brand exposure and brand equity by developing the Australian campaign “The future is Gerflor” in line with our sustainability story building a relationship with Architecture & Design editorial platform that disseminates educational content to the industry.4. Development of content marketing and sales tools as well as coordination of events, conferences and exhibitions, optimising marketing expenditure and ensuring budget accuracy.-I leveraged our educational resources to develop and launch to the market 4 CPDs(Continuous Professional Development courses) endorsed by the Australian Institute of Architects growing our Leads database 57% and reaching around 257 new architectural contacts.

Melbourne, Victoria, Australia

Responsible for coordinating the implementation of Seqirus’ Palexia® marketing tactics.1.Development and implementation of PALEXIA® promotional collateral and sales tools. Briefing agencies, coordinating artwork, print, digital and ensuring delivery to the sales team.-I provided support to the business unit’s achievement of $28M in sales revenue and share growth of 18.2% in 2019.2.Organise and implement high quality congresses and events within the budget and timeline for the Pain portfolio negotiating sponsorships en , liaising with the different associations.-I helped strengthen Seqirus´s relationships with HCP´s in key therapy areas such as Anaesthesia, Neuro, Geriatrics, etc. and successfully organised “The Painful Dillemma roadshow” across Australia with KOL. Dr. Stephan Schug educating in the prescription of semi-opioids.

Mexico City

Responsible for the implementation of the Medical Aesthetics marketing plan for Botox®,Juvederm® dermal fillers and Latisse® achieving an average compound annual growth of 11%for Botox® and 28% for Juvederm®. 1. Support product launches and lead offline & online communication campaigns with PR and digital agencies for patients and HCP in line with LATAM strategic plans; developmentof promotional tools for the Sales force by means of effective budget expenditure.- I successfully carried out the launch in the Mexican market of Juvederm® Volbella, Volift and Voluma in 2015.2. Support and coordination the operation of the Allergan Medical Institute, the program offered to advance scientific knowledge and technical skills through the organising of hands-on trainings, national symposia, live webcast events, resources and e- learning.- I effectively coordinated Allergan’s annual “MD Codes Tour” with a growing attendance of 600+ dermatologists, plastic surgeons and aesthetic practitioners throughout 6 days of hands-on training.3. Conduct qualitative market research through focus groups and provide support to Market Intelligence team in the analysis of sales data and KPI through CRM (Salesforce, Veeva).- I conducted patient’s focus groups with the aim to gauge end-users interest and concerns to cosmetic procedures. As a result, I successfully developed “Mas que Belleza” (Beyond Beauty), a platform aimed to debunk myths around cosmetic procedures and educate the injectables enthusiasts and patients. This platform was then launched by the rest of LATAM.4. Plan field visits and support sales calls to strengthen relationships and report back on market trends and customer’s feedbacks.- I did a Sales Consultant job rotation for 6 months where I achieved the recovery of 50% of the non-performing accounts in the territory in the first 2 months of the program by effectively planned sales calls, accomplishing 102% of the sales quota by the end of the period.

Mexico

Responsible for assisting the execution of the marketing plan and help coordinate tactics for Vichy®, Inneov® and Dercos® in the Dermatological Beauty division.1. Develop promotional materials for retailers and give support to Category Management for product placement by organising promotion kits.- I coordinated the execution of Sanborn’s and Liverpool’s (the biggest department stores in the country) seasonal bundle kits attaining the product placement target quotas.2. Coordinate execution of launches events and activations.- I successfully organised the PR and Media launch event of Vichy® Capital Soleil sunscreen convening the main media opinion leaders such as Conde Nast.3. Give support to Product Management in the creation of presentations, execution of artwork, marketing tools and materials with the media and graphic agencies as well as provide competition research of point of sales activities and mystery shopping.- I provided support to Product Management to launch Liftactiv Serum 10, Vichy® Capital Soleil and Dercos for Men.

Certificate Get Into Tech, Digital Marketing

Advanced Diploma In Business And Entrepreneurship

Business And Entrepreneurship, Business, Diploma

Activities and Societies: Melbourne, Au

International Trade, International Business, Certificate Iv

Melbourne. Au

Brand Identity And Visual Communications

Activities and Societies: Diplomée in Branding, Pack & Merchandising 2010-2011 Paris, FR. Paris, Fr.

Industrial Design, Product Design

Activities and Societies: Bac. Industrial Design 2008-2012 DF, MX. Mexico, D.F.