Daniel Perina Email & Phone Number

Prague, Czechia

Plzeň-Město, Plzeňský, Česko

Hlavní Město Praha, Česká Republika

I was responsible for the overall management of Korzo Národní project. For most of the year, I led a young team of 30 enthusiastic people and together we ensured a dignified celebration of the Velvet revolution. Pandemic restrictions forced us to transform a big part of the planned celebration into the digital world, which in the end overcame our expectations.KEY RESPONSIBILITIES:▫️ Defining the goals for 2020 in line with the long term strategy▫️ Preparation of the research with Behavio in order to find out the position of the brand and define the target group segmentation and the various needs of each group▫️ Strategic and crisis management of the project in the middle of the pandemic restrictions▫️ People management - overseeing the team of 30 people, sourcing new talents, hiring process, motivating the team▫️ Communication with local authorities such as MHMP, PČR, and P1 in order to maintain the safe celebration of freedom even in the middle of the pandemic▫️ Budget responsibilityACHIEVEMENTS:▫️ Successful communication of the main message that FREEDOM MEANS RESPONSIBILITY and people should therefore celebrate from their homes amplified by the authorities and adopted by the media▫️ Transformation of the celebrations from the Národní street to the online world in the playful format on the website korzonarodni.cz▫️ 170 k unique viewers of the 12 online streams▫️ Unique opportunity to remotely light up the candle together with a custom message and commemorate the event without visiting the site used by more than 2000 people.▫️ The Grand finale of the celebrations in form of the iconic song “Modlitba pro Martu” performed live at 17:11 and streamed live by the major TV stations, to the social and played by more than 30 radio stations and from the street broadcast in Prague and Liberec▫️232 earned articles in media with a total of 571 GRP▫️Creation of the Tik Tok account and its growth to 10k followers

Hlavní Město Praha, Česko

Responsible for the marketing of Lifefood in Czech and central Europe. Working on the launch and packaging of 2 new product lines, working on a new POS materials for the european markets. Responsibility for the launch and presentation of the brand on Amazon. Preparing the marketing positioning and brand message and overseeing the overall communication.

Hokkaidó, Japonsko

A challenging position in an adventure and outdoor-oriented travel agency. Responsibility for most of the operations and logistics on the ground in Hokkaido (Japan), such as booking the accommodation, organizing the transports, taking care of all the equipment needed (from skis, snowboards, and avalanche beacons to four cars), and choosing the best place for the local dinner every night. Nonstop communication and support of all the guests joining us for the powder mission and overview of the PR, photo and video content, social networks, website and newsletters.

Hlavní Město Praha, Česká Republika

I managed the marketing team in the NGO Díky, že můžem, prepared the marketing strategy for the celebrations of the 30 years of freedom and Velvet Revolution on Národní třída and together we turned it into reality. We worked mainly on a campaign aiming to educate people about the events of '89 with a goal to start the discussion about freedom and its fragility. All of it with a big focus on the relevant communication for the younger generation, that was born after the revolution itself.KEY RESPONSIBILITIES:▫️ Preparation of the marketing strategy, defining the main message of the communication and the right distribution channels for it▫️ Creation of the media plan as a base for PR, OOH, PPC, and paid social campaign▫️ Leading the marketing team consisting of 7 specialists▫️ Communication with PR agency, briefing, setting the tone of voice and key points for the press releases▫️ Direct communication with key media partners▫️ Overview of the photo and video production from the social media projects to the TV commercial▫️ Budget responsibility▫️ Overseeing the international campaign connecting the 5 countries that gained freedom in 1989 in one act of commemoranceACHIEVEMENTS:▫️ 130k visitors of the Korzo Národní event and 10k visitors of the Sametový průvod▫️ For the first time, the number of younger visitors (25-35 y.o.) surpassed the number of older visitors (35-55 y.o.)▫️ Growth of the social media accounts - IG 1600% (1k to 16k), Facebook 93% (7k to 13k)▫️ 420 earned articles in media with a total of more than 1000GRP▫️ 7000+ photos with #dikyzemuzem on the day of 17.11.▫️ Manifesto video gaining mostly organically more than 800k views and 16k shares on Facebook, 40k views, and almost 2000 saves on Instagram▫️ Creation of facebook chatbot, informing people realtime about the historic events that happened on the given day/hour

New Zealand

I planned and executed various sport events and developed a new identity for the Red Bull event car Manu. I drove the event car all around the north and south islands of New Zealand. Visited and supported business partners and worked on more than a dozen marketing activations and events.MAIN EVENTS ▫️ Crankworx Rotorua ▫️ Red Bull Pumptrack World Championship Wellington ▫️ Wings for Life World Run Gisborne ▫️ Cardrona's Legends of Steel Queenstown ▫️ Audi Quattro Winter Games Cardrona ▫️ Red Bull Jump and Freeze Remarkables ▫️ Red Bull Switch Up Auckland ▫️ Red Bull Defiance Wanaka

Česká Republika

Consumer Collecting department is a crucial part of Red Bull core marketing strategy to drive trial, increase brand awareness and foster a positive product and brand perception within relevant consumption occasions, through the team of Student Brand Managers.KEY RESPONSIBILITIES:▫️ Strategy management, long-term planning, and setting the key goals for the Czech market.▫️ Understanding the user base and specific needs of each university campus.▫️ Ensuring the creation of a suitable marketing activities plan within the CC team and their management, execution, and evaluation.▫️ People development - Coaching of 16 Student Brand Managers, talent sourcing, hiring process, training, motivating the team, taking care of the innovation process.▫️ Preparation and organization of the monthly team coachings▫️ Project and event management▫️ Budget responsibility▫️ Marketing and Sales department support▫️ Close cooperation with RED BULL HQ, reporting, being part of global projects, training and enrolling international projects to the CZ market.ACHIEVEMENTS:▫️ Development of the team, leading to better performance and also to the career advancements of 3+ people to the advanced positions in CZ marketing team and 1 person to the advanced position in the global marketing team.▫️ Red Bull Can You Make It 2016 - 450 student applications for the project, 15M earned media contacts, more than 10k shares on social, the international starting point in Prague for 150 participants▫️ Red Bull Máchův Brooklyn 2015 - 100 performers signed up, 2000+ visitors on 5 events with 0,75 PCC, 10M earned media contacts▫️ Freshmen students activations(yearly) - Support and branding of 19 freshmen camps with 5K students and 1,1 PCC, 15 freshmen parties with 10k students and 0,4 PCC, more than 3k freshmen students targeted by other offline activities▫️ Student festivals(yearly) - Executions of 16 students festivals in 14 cities, 40k cans sold, PCC 0,3▫️ Countless guerilla activations

Hlavní Město Praha, Česká Republika

Red Bull Student Brand Managers are a part of the most dynamic and empowered student ambassador program in the world. They are responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the college experience. The goals of the Student Brand Manager program are to reach new students, excite students, increase sales and manage the Red Bull brand on a collegiate level.KEY RESPONSIBILITIES▫️ Representing Red Bull at the Czech Technical University in Prague▫️ Implementation of Red Bull’s marketing mix on campus▫️ Coordination of projects on university campuses and support of student events▫️ Developing and maintaining relationships and support of key university bodies and individuals▫️ Spotting trends and the opinion leaders on campus▫️ Developing new usage situations and creating positive word of mouth about the World of Red Bull▫️ Guerilla marketing▫️ Continual seeking opportunities to develop Red Bull’s brand profile, image and credibility on and around campus within the student market▫️ Implementing of sales and marketing projects on campus.▫️ Cooperation with a sales team to help build sales and distribution on and off campusI WAS PART OF THE EVENTS SUCH AS: ▫️ Red Bull Dodgeball2▫️ Red Bull Paper Wings▫️ Red Bull Can You Make It?▫️ Red Bull Art of Can▫️ Red Bull Flugtag▫️ Red Bull Nordix.FURTHER SPECIALIZATION IN SBM TEAM:▫️ Logistic Matador - coordinating logistic processes for the entire team (15 people across the Czech Republic)▫️ Execution Specialist - complex preparation and production of music and cultural events

Hlavní Město Praha, Česká Republika

Creating content for the Board magazine website, translating and publishing information about major events in the world of snowboarding, and making interviews with Czech and foreign sports celebrities. Writing articles for the printed magazine.

Bachelor'S Degree, Civil Engineering, 4

Education record