Gerente General de Beniplast, empresa del Grupo Beniplast, que fabrica y comercializa productos para el comercio, la industria y el agro.

Trabajo hace más de 25 años como profesional de comunicaciones corporativas, de marketing y de asuntos públicos en diferentes rubros, contextos diversos y entornos cambiantes. Desde el lado editorial a mis comienzos, pasando por generación hidroeléctrica, gran parte de mis años en consumo masivo o colaborando desde afuera con companías en el rubro de la salud, la energía, fintech, belleza o retail.Desde mi rol, como thinking partner, colaboro en dar visibilidad a empresas, marcas y… Show more Trabajo hace más de 25 años como profesional de comunicaciones corporativas, de marketing y de asuntos públicos en diferentes rubros, contextos diversos y entornos cambiantes. Desde el lado editorial a mis comienzos, pasando por generación hidroeléctrica, gran parte de mis años en consumo masivo o colaborando desde afuera con companías en el rubro de la salud, la energía, fintech, belleza o retail.Desde mi rol, como thinking partner, colaboro en dar visibilidad a empresas, marcas y temáticas, en unir partes, gestionar alianzas, activar relaciones de valor, siempre con una mirada estratégica e integrada con el negocio. Este enfoque integral de comunicaciones corporativas y asuntos públicos busca garantizar que su empresa se posicione favorablemente, navegue por entornos complejos y se adapte a cambios regulatorios y políticos en un mercado en constante evolución.---I have been working for more than 25 years as a corporate communications, marketing and public affairs professional in different areas, diverse contexts and changing environments. From editorial, going through hydroelectric generation, adding up several years in the FMCG sector or as an independent advisor partering with local and multinational companies in the foods, health, energy, fintech, beauty or retail sector. From my role as a thinking partner, I collaborate giving visibility to companies, brands and topics, getting stakeholders together, managing alliances, fostering valuable relationships, always with a strategic perspective fully integrated with the business. This comprehensive approach to corporate communications and public affairs aims to ensure that your company is favorably positioned, navigates complex environments, and adapts to regulatory and political changes in an ever-evolving market. Show less

Contribute to PepsiCo´s success by improving the policy landscape supporting SoCo business and maintaining the license to operate. Stakeholder relations (government, trade associations, NGOs and other authorities) Scope: 3 PepsiCo business units, 4 countries (Arg, Chi, Uy, Py), 4 Foods plants, 3 bottlers, 1 Concentrate plant.

Full Service Communications Consulting . We work with diverse clients in several markets providing them with an strategic approach to PA, PR, corporate and marketing communications, such as: Molinos, AFAT (Agricultural Machinery Trade Association), Unilever, Peabody, Ribeiro, Mastellone Hnos, Gulf Oil, Citric, Pond´s, Lifebuoy, Vim, Cif, Andrómaco, AbbVie, Nau, Wenance, Mototimes, ALPHA Trade Association, Bitec.

Lead Corporate and Brand PR Management, Public Affairs, Stakeholders Relations (media, government, trade associations, NGOs and authorities) and Issues and crisis management for six countries (Argentina, Bolivia, Chile, Paraguay, Peru, Uruguay) Launch Unilever Sustainable Living Plan, Unilever brand and Unilever Foundation. Development of a Communications team for the region. Start up of Southern Cone Comms Function. Increase employee engagement. Successful crisis management.

IImplementation of Brand PR practice to UL Foods Business Unit marketing mix. Leverage Unilever reputations as a Foods player (besides Personal Care and Hygiene) Media Relations, Issues management. Launch of new Unilever mission. UL ranked as Top 5 of the most admired companies in Argentina with similar positioning in Chile, Uruguay and Paraguay.

Hidroeléctricas Los Nihuiles y Diamante (Mendoza): Head of PR, Communications and CSR Department start up. The main focus was to management reputation issues around the impact of hydroelectric power generation. Stakeholders mapping and follow up. To drive internal and external communications strategy. CSR activities among local communities.