Management: • Developed and executed comprehensive training programs for field marketers and Distributor Partners, enhancing their skills and capabilities.•Directly managed a team of 3 Brand Marketing Specialists and oversaw a team of 55 Student Marketeers to drive trial through direct sampling of 900k cans and region-wide events support. • Helped identify big metro moments and mountain events to target specific consumer segments to drive Red Bull awareness and win new users.Marketing Initiatives:• Helped manage all brand marketing activities for the Red Bull Rockies markets including; Colorado, Utah, New Mexico, Idaho, Montana and Wyoming. • Through market analysis and insights, helped determine key occasions and playground affinities to target in the Rockies Region to help drive household penetration and grow user base. • Developed and oversaw cohesive cross-marketing 360 campaigns, collaborating with various teams including Sports, Product, Digital Activations, Comms, Advertising/Media, and Field MarketingSales: • Lead Distributor Off-Premise sales kick-off calls to educate our DP networks on new campaign pillars • Supported market sales blitzes to gain new distribution and execute marketing tools• Created a Student Marketeer sales plan to gain 50+ new POD’s in the On-Premise

Market Execution:• Supported regional managers in 7 markets through analyzing sales insights and identifying opportunities• Oversaw $350k budget, to maximize strategic reach through regional partners and marketing opportunities• Introduced and executed a strategic and targeted key account management structure, proficiently prioritizing brand engagement opportunities and yielding 100 new PODs and increasing sales rate by 34%• Educated 40+ account buyers, service staff, and distributor salesforce on brand history, values, and intrinsic qualities• Delivered on defined KPI goals related to market availability, visibility, and quality of execution within prestige account channels• Led key account management structure and segmentation in the Denver market, prioritizing opportunities to engage the target consumersAccount Management:• Initiated and executed customized premium programming at showcase accounts to escalate target consumer consideration, trial, and purchase• Championed the brand and socialized the brand’s unique style proposition with account decision-makers, service staff, distributor sales force, and trade influencers by educating brand history and values, intrinsic qualities, and proper serving rituals• Managed budgets, tactical resources and tools to maximize returns throughout the year

Innovation Launch:• Developed and delivered training on brand identity and positioning, integrating consumer insights into training programs.• Identified target demographics and developed brand identity using consumer insight research and Nielsen data; presenting to key stakeholders• Collaborated with other departments to create all sales and marketing supporting items: sales deck, differentiators in competitive landscape, data supported selling stories, digital marketing campaigns• Advised the internal creative team on brand “look and feel” for all marketing assets from creation to execution• Educated wholesale/supplier partners and the sales team on new innovation and sale strategies• Identified and activated at 20+ sampling promotional events to gain awareness and trial• Executed brand launch by distributing product, impactful POS, and sampling at retail to assist an aggressive 150+ product placements under two weeks with 600+ deletions and healthy repeat selling rates

• Assisted in the launch of White Claw Hard Seltzer, including training field marketers and distributor partners on new products and marketing strategies.• Collaborated on the White Claw Hard Seltzer launch, creating competitive analysis, defining brand identity and positioning, and implementing post-launch marketing strategies, including field, digital marketing strategies and distributor parnter training• Identified two national fitness partner organizations (Lifetime Fitness and XTERRA race series groups) to gain awareness and drive trial with our selected target demographic. • Assisted in programming campaigns for media, digital and POS) • Led the national grassroots field marketing team for White Claw Hard Seltzer, including a team of 8 Field Marketers, to execute 300+ field sampling events and promotions• Managed national grassroots events including logistical planning, contracts & legal, forecasting and staffing• Defined long-term omni-channel strategies using internal brand health trackers, media mix data, and digital analytics; presented findings to internal sales and marketing leadership• Managed resources during the entire fiscal year using a zero-based-budgeting to define spends across all consumer touch points (creative, shopper marketing, grassroots)

• Acted as a liaison between headquarters and 40 distributors, managing a $600,000 budget to support annual sales and training initiatives with supporting the sale of 820k cases annually• Led the North Central region in sales for percentage case growth in 2015 and won 3 major national sales incentives• Coordinated and ensured sampling and event tracking, activation, and execution within assigned markets• Managed, communicated and tracked POS, programming, marketing platforms and timelines for assigned wholesalers and respective region/division wholesalers• Supported execution through wholesaler via strong marketing plans, communication and alignment with critical business objectives• Assist Region VP and Div. Director with pricing management, competitive data, reporting and gap analysis of pricing/mix

• Developed and executed customized marketing and promotional plans, including training sessions for retailers to improve product placement and sales.• Organized and executed customized marketing and promotional plan for 25+ special events, including the Sturgis Motorcycle Rally with over 750k attendees • Merchandised local markets to promote events that profited over $1 million • Expanded brand awareness and developed good consumer relations in many major metro markets

• Provided support to sales and delivery teams at accounts in the Denver market by gaining prime POS positions and building impactful displays to maximize product awareness at 100 accounts, selling over 200,000 cases annually• Ensured the best quality product for consumers by assisting in product delivery and rotation• Mobilized product displays, signage, and exhibits for brand awareness• Built strong relationships with retailers for more than 100 accounts

• Supported in defending our nation and state’s emergency response system• Serviced, maintained, tested, and assembled bombs and precision-guided missiles• Developed robust organization, determination, dedication, and leadership skills