Daniel Baird Email & Phone Number

Carlsbad, Ca, Us

West Hollywood, California, United States

- Designed solutions for bringing Podcasts into Pluto TV as well as an extendable client messaging system (which was used to increase user registrations over 2000%.)- Cross team/org consulting on many projects ranging from minor updates to cross-org service migrations and keeping the holistic system vision in focus under the stress of many many moving parts.- Worked on Flutter reference application focusing on session and ad handling as well as player mechanics and integration of the Paramount Avia player into web, iOS (Swift) and Android (Kotlin) native components.

Greater San Diego Area

- Built socialgloves.livexlive.com with React and AWS in 2 weeks to handle specialized traffic requirements for massive PPV event. Site talks to Lambdas for functionality.- Co-developed PPV ticketing system with existing services in 4 days providing a new revenue stream for the company during the pandemic. Sold PPV tickets in 120+ countries.- Personally built HTML5 application which, via ANT and Maven, compiles into the LiveXLive web site, FireTV, Tizen TV, and other HTML5 based applications. Architecture allows a single engineer to manage all applications effectively.- Built chat and emote front ends on top of PubNub for "event player" experience. - Built embeddable HTML5 video player based on VideoJS to allow LiveXLive videos to be embedded in both web sites as well as mobile app web views (Android and iOS via light wrapper emulating HTML5 PostMessage interface). Embed contains all functionality of full desktop and is fully responsive.- Instrumented all HTML5 LiveXLive applications with Google Analytics as well as internal beaconing for robust reporting.- Built SEO strategy using JSON-LD and schema.org micro-data to rapidly make the livexlive.com site relevant for festival streams.- Built internal exec stats page using Javascript front end and Java server-server layer making direct ElasticSearch queries to a Kibana back end.

Rancho Bernardo, Ca

Leading team developing customer facing Slacker players and ecommerce front ends for the web, automotive and CE devices while maintaining hands on dev in all areas.- Led internal effort to switch from Flash to HTML5 based playback for both video (ads) and audio 1 year ahead of the Chrome/Safari Flash apocalypse. Also spearheaded move from RTMP to HLS for Slacker audio.- Worked with monetization team to boost gross margin per user by 20% by creating custom ad interfaces (DFP,OpenAdStream and Atlas).- Defined and implemented A/B testing which lead to increases in new listener conversion and user sticky-ness.- Lead ground up re-write for Slacker and AOL Radio web re-launch- Lead Adobe Site Catalyst and web beaconing implementation for Slacker and AOL using Google Analytics as external Audit.- Lead and wrote automotive app integrations for GM (HTML5) and Chrysler(J2ME)- Lead Ford SYNC development and wrote BlackBerry integration- Architected, and implemented Slacker Web Site/Player including the web based UI and Java server side components.- Architected and built AOL Radio site (http://aolradio.slacker.com)- Created Slacker app for BlackBerry PlayBook using HTML5 WebWorks platform- Creator and Lead Engineer - Slacker Radio for BlackBerry (BBOS 3.4 - 7) - Engineering liaison for RIM activites- Architected and built proprietary load-on-demand AJAX framework.- Lead Engineer - Front end web engineering group (Web Player, Web Site, Newsletter, Slacker Forums)Awards (Web Player Specific): - Maximum PC "The 15 Best Web Apps You've Never Heard Of"- PC World "101 Fantastic Freebies" March 2008 - Best Web App.Awards (Other)- Cnet Editors Choice 2009 - Slacker Mobile for BlackBerry- Laptop Magazine "Best Consumer Application of CTIA Fall 2008: Slacker for BlackBerry"

- Built highly scalable architecture for Yahoo Music Engine web based UI. Instrumental in the Yahoo Music Engine 1.0 release.- Winner of $20,000 1st place prize in Y! Engineering contest for patented Yahoo Messenger IMVironment for collaborative playlist building.- Co-creator of playlist recommendation service

Lead web front end development for Musicmatch Guide, embedded web UI, and finally Musicmatch On Demand, Radio, and Download store interfaces. Created backend modules for interfacing with recommendations system, search, and radio services.

B.A., Biology

At the time, UCSC did not give B.S. degrees...weird eh? Maybe even more bizarre than me taking a pre-med path through college and then.

Education record