Managed all social platforms across multiple verticals (theatrical, television, and comics) with 2M+ fan connections across accounts, including 1,300% Facebook and Twitter platform growth in two years.Developed and curated per platform content strategy: sourcing, scheduling, and copywriting content calendars while leveraging data-driven insights to continually optimize for better engagement & growth in all content marketing.Analyzed social metrics and delivered weekly data reports to VP Digital Marketing and CMO providing data analysis to inform marketing optimizations and best practices.Strategized and managed social ad campaigns (Facebook, Twitter, & LinkedIn) for follower acquisition, including development of creative assets and copy, campaign reports and A/B testing analysis for strategic performance optimization.Managed all creative assets for social, regularly aligning with internal creative teams to develop specific creative assets for a variety of digital campaigns supporting major theatrical, television and comic releases.Provided tactical support in planning and execution of email campaigns for exclusive content reveals, theatrical releases and more.Directed external agencies and partners, including Universal Pictures & Warner Bros., for campaign launches and programmatic support.Built and activated sweepstakes/promotions from the ground up working alongside Legal and partners for fan-focused initiatives.Designed and implemented digital-specific programs during events, including on-the-fly management of social platforms at conventions (San Diego Comic-Con, Godzilla Encounter, etc.) and premieres (Hangover Part III, Pacific Rim, 300: Rise of an Empire, Godzilla).Worked on major theatrical releases including: Man of Steel, The Hangover Part III, Pacific Rim, 300: Rise of an Empire, Godzilla, and Interstellar.

Supported Account Executive across three accounts as a key member of the Mobile Gaming team, including work with a mobile advertising solutions (monetization and acquisition) client.Drafted initial releases, including bylines/thought leadership, PR plans, press releases, and media pitches.Calculated important metrics for clients for data-driven insights into performance, principally global reach impressions.Coordinated daily administrative support acting as primary client contact, including scheduling, weekly PR recaps, and client roadmaps.

Catalogued outstanding, quoted and executed synchronization licenses by media type.Executed paid synchronization licenses to clients via email and postal mail.Generated and issued synchronization quotes for clients based on media type and usage.

Provided administrative support for Dean and nine other professionals.Processed and delivered critical school documentation between colleges.Assisted with Business & Finance Office, including processing of students filing, faculty & staff employment info.Coordinated financial documentation and inter-school mailing.

Supervised and managed up to six associates at the Ronald Tutor Campus Center in defining university leadership role.Trained new employee on building policies and procedures.Assisted clients in variable issues, acting as primary face of customer care.Supported 20+ professional building staff.

Supported HR department during period of sustained recruitment: interviewed candidates & issued feedback reports.Implemented new employee database system for easier employee information updating.Processed and updated company intranet, including employee photos and contact information.