Daniel Salcedo Email & Phone Number

Marina Del Rey, Ca, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

o In charge of the general operations of the city of Atlanta. Managing the P&L and overseeing our 3 main business pillars: Restaurant Operations (Acquisition and Retention), Driver Operations and Customer operationso Managing the city’s commercial team (10 members), both Account Management and Sales, including:• Merchant Acquisition – Strategy for acquiring Restaurants to close selection parity in key areas of the city• Sales attainment forecasting – Coaching the team to make sure we are following the right processes and trends to make sure that we are hitting our monthly targets• Merchant Operations – Worked with the account management team to make sure that we are keeping flawless operations in our top tier partners, focusing on specific KPIs, such as: Connection Rate, Acceptance Rate and partner growth (orders)• Product adoption – In charge of the strategy for cross-selling marketing tools (Offers and Ads) and order fulfillment tools (Pick-up, Dine-in, etc)o Created processes and tools that scaled to the Southeast territory – Account Management Source of Truth, built the queries and complete framework for a new way on monitoring Account Manager’s Book of Business, this helped to improve our relationship with partners and helped us close around 10 Restaurant exclusivities during the last year

San Francisco, California, Us

San Francisco, California, Us

• City Lead for Mexico City (10th biggest city in the world in terms of trips)

San Francisco, California, Us

Courier marketplace strategy, including: acquisition, engagement and optimal positioning through incentives on the West territory of Mexico • Densification and expansion of strategic areas, focused on acquisition of key new restaurants (Local heroes) • In charge of the Restaurants operations vertical for the Central & South Territory • Strategic planning to forecast order growth and acquisition of restaurants • New cities launch: Ciudad Juarez (support), Torreon (Launch lead), Morelia (Launch lead), Oaxaca (Launch lead) and Tuxtla Gutiérrez (Launch lead) • POC of “Dark Kitchens” initiative for the Central & South Territory • Project Management: o Project Lighthouse: Increase visibility of SMBs within the UberEats app o Eater Elasticity: Change in price of key items in specific restaurants to understand Eater elasticity to price changes o Initiative for the creation of Virtual Restaurants in Non-traditional locations (Hotel chains) using intelligence on Menu Creation and branding curation • City lead for Toluca, Cuernavaca and Oaxaca • City lead for Mexico City

Mexico, Df, Mx

o In charge of permeating the institutional investment strategy to bankers and clientso Adjustment and follow-up of bankers’ plan to meet their P&L goalso Direct contact with key clients to follow-up on their investment portfolio and make the necessary adjustments to their investment strategy.o Follow-up and sales of derivatives products for sophisticated clients

Mexico, Df, Mx

o Investment strategy focused on Fixed Income productso Analysis, rebalance and creation of net new client’s portfolios. The investment lab was looking to achieve optimal asset allocation, focused on fixed income, equities, investment funds, derivative products and alternative investmentso Support bankers with key clients to understand their needs and help them close deals and sales of key products

Mexico, Df, Mx

•Integral advisory on key priority segment products, focused on investment funds analysis for our clients

Hoxton is the first craft beer concierge in Mexico. It is a service that brings the best craft beers of the country straight to your office.

New York, Ny, Us

• Full financial analysis of Central-Eastern European, Middle East and Africa companies. Including capital structure, financial statements analysis (P&L, Balance sheet and cash flow), key performance indicators and peers comparison• Creation of industry reports: 1. Africa Oil & Gas: Industry overview, Debt issuance, SWOT analysis and key companies financial statements analysis2. Africa Technology, Media and Telecommunications (TMT): Industry potential, Internet and media services, infrastructure, mobile money, SWOT analysis and key companies financial statements analysis• Co-author of Africa Lending Monitor FY2015, “Africa oil and gas industry review”• Co-author of Middle East and North Africa Lending Monitor 2H15. Bonds, loans and other debt facilities

Armonk, New York, Ny, Us

• Analysis of clients’ portfolio to verify received payments and send new invoices for each client in order to have every account updated • Review of special accounts with division managers in order to find solutions and strategies to achieve forecast targets on over 90 days and aged invoices • Application of payments to each correspondent invoice helping us see the direct impact on the receivables in our assets.• Direct contact with clients to verify the status of different invoices, and to make the necessary follow ups with each of them in order to have an approximation of the expected payments and to update the team objectives

Tlaquepaque, Jalisco, Mx

• Financial statements analysis and cash flows projections (DCF modelling): Analysis of data and creation of reports with the historical data of the company in order to make projections of the cash flows• Accounts payable organization: Analysis and capture of accounts payable documents on ERP Microsoft Dynamics. During this project, I consistently met and frequently exceeded the financial objectives of the CFO, assessing risk tolerance and financial reporting goals to assure optimal accounting procedures at the end of each month • Validation of documents with tax authority office: Direct validation of invoices with the tax authority office in order to fulfil the company's compliance obligations

Master Of Science (Msc), Finance & Investment, Investment Management

Executive Education

Bachelor In Financial Management, Finance And Financial Management Services

Bachelor (Honours) In Business Administration (B.B.A.), Business Administration And Management, General