Daniel Morrison Email & Phone Number

Hartford, Connecticut Area

Editor of ProTradeCraft.com—a technical journal for remodelers and trade contractors built for a phone.ProTradeCraft is a digital-only publication with a non-invasive advertising approach: native content that provides valuable information that people actually read/watch/engage with. No. Marketing. Junk. Allowed.I produce content in many media, depending on the information: - Animations of construction sequences- Video series of construction projects- Podcasts: 7 Minutes of BS—#BuildingScience with a Beat, which recently won a Neal Award for Editorial Excellence for Best Technical Content. and Career Toolbox, a new series just launching.- Film production: short, entertaining films for builders that are more interesting than useful.We conceived of, planned, designed, built, and launched Pro Trade Craft within five months of the initial phone call. ProTradeCraft launched on time, on budget, and working like a charm. Overall, it was a pretty agile process..

Hartford, Ct Area

Strategy | Operations |Production | ReachI have been communicating with professionals through mass media for fifteen years at all levels and in most media.I can help you develop a content strategy and editorial voice that connects with your audience, whether they wear business suits or Carhartts..

Torrington, Ct

This organization supports and promotes the arts as a way to raise money and awareness for important causes. I am proud to lend my expertise in digital media production and distribution to a good bunch of people.Produced a documentary short film that grew out of a community art project we launched during covid. The community arts project remade a Civil War song into a 21st-century anthem. The project brought in over $10k in grants to produce and present the public art (the film, an anthemic music video, and the audio version of the song), and it employed 21 artists, technicians, and arts organizations, putting most of that grant money into the pockets of local artists.One subsidiary of Culture for a Cause is a community-access Television show, City Views, about news, entertainment, and culture. I am the volunteer producer. I record interviews with elected officials, execute video post-production, add graphics, and edit together the spots for broadcasting to YouTube and other social media and live television. I recently launched a podcast of the shows.

Torrington, Ct

I helped this local community access TV show rethink how they broadcast during the pandemic. Covering news, arts, culture, and entertainment, we produce 'Zoom-style' segments, mash them together in Final Cut, and email them to the TV studio, which is not open for live broadcasts, yet.

Joined BOD to bring digital media experience and help lead a digital transformation in publishing operations for this vastly capable information portal for residential energy professionals. Led a subcommittee to formulate and write a business plan for move from print to digital focus. The plan included editorial operations, revenue channels, and marketing efforts.It has an exciting process and an amazing group of people.

Washington, Dc

Hired as a change agent to move print group aggressively to digital-first multimedia. Succeeded. Directed 5 brands of magazines, websites, and newsletters. 20 reports, 6 directs. The magazines won numerous national awards from ASBPE including Best Magazine of 2013, 2nd place for Best Feature Article, and Gold, Silver, and Bronze awards in the regional category for best feature articles.Collaborated on two major web development projects using different development methods. 1. Redesigned and relaunched BuilderOnline as a (semi) responsive design site (Waterfall development on a dot net CMS). Mixed results.2. Developing Wordpress tools through an agile development process, as an interim bolt-on to an aging dot net system. Excellent results – produced content while designing and building the tools. Led change while rebuilding a decimated staff. Kindled a cohesive team despite cutting personnel and budget. Offset layoffs by automating and eliminating low-priority work, and hiring freelancers. Result: six-figure savings, leaner workflow, better products.Public speaking: Delivered keynote address to National Association of Home Builders (Denver Chapter) annual meeting.

Hired to transform Fine Homebuilding magazine, finehomebuilding.com, and greenbuildingadvisor.com into a multimedia team producing content for all platforms. Succeeded. Six direct reports.> Redirected print workflow to include digital deliverables. Worked with Managing editor and video producer to integrate the workflow and deadline tracking system. Print editors became video producers.> Produced Roofing app (sponsored) with developers, art directors, sales, and marketing.> Produced more with less: Integrated Project House, core issues, SIPs, GBA, and video program.Some articles, blogs, and videos from that time: http://www.finehomebuilding.com/profile/DanMorrison

Directed multimedia content production for two websites. Worked with advertising, marketing, and development teams to improve profitability, workflow, and user experience. Two direct reports.> Launched the Fine Homebuilding 'Project House,’ a microsite and video brand which earned multiple 6-figure ad deals.> Developed data-driven, low-cost content strategy using keywords, forums, and Google Trends -- based on eHow scheme, only with good content..> Launched Lead Paint Resource Center, sponsored roofing app, calculators, and interactive graphics collaboratively.Articles from that time: http://www.finehomebuilding.com/authors/daniel-morrison.aspx

Determined feasibility, assessed customer needs, developed info architecture. Acted as de facto product manager during the integration with Taunton. Made money despite massive market collapse. Two direct reports, 15 freelancers.> Planned and managed editorial budgets through massive market collapse. Kept GBA profitable.> Launched 2,000+ page subscription-based website on time, under budget, with all key features.During this period, I switched the GBA team from ‘entrepreneurial’ development mode to ‘managerial’ publishing mode. Developed editorial calendar; signed up and coordinated bloggers, free-lance journalists, and video production technicians. Built audience through outreach, developed editors into multimedia editors, produced monthly print newsletter from existing web content.

Determine feasibility of a subscription-based web site for residential green builders, remodelers, architects, and consumers. Outline the concept.Work as part of a team to launch the site on time and on budget. Manage a team of up to 15 staff editors, free lance editors, free lance illustrators, and video producers to assemble content and convert into roughly 2,000+ web pages.Some comments from my boss on this project: "Dan jumped into the project and jump-started what had been a lethargic effort at designing (architecturally) and building the site's content. He initiated most of the important moves and operations without supervision.""While design was not his purview, he added greatly to the discussion of and enhancement of the design of the site by others.""Dan's approach is straightforward, as is his communication style, which worked well in the fast-paced, highly charged, and challenging environment of product launch.""Dan's work in 2008 is responsible for the quality and depth of the new site. Without Dan, it would not have happened or have been as well-regarded as it is."

Assistant editor: My main objective in switching from building houses to editing articles about building houses was to not get fired. After that, I learned the ropes of editing articles and shooting photos. I also wrote articles, developed high-value authors, and shot my first magazine cover.Associate editor: Developed articles that would be important and useful to readers. This includes choosing the right topic and the right author, shooting the photos needed, making scrap art and assembling information for the illustrators, and then shuttling the article through the process to final publication.Senior editor: Continued to develop valuable articles. Mentored younger editors on the process of magazine publishing. This included training on photo shoots in the field, working side by side in the office, and handing off authors. Scheduled magazine issues according to a matrix of topics a year in advance.

Planned, launched, and helped run a small yearbook and school-portrait company that employed 3 free­lance photographers/assistants. Used open-source software and third-party vendors to quickly set up and deliver an online store, storefront, website, blog, and e-newsletter with cohesive look.* Produced 5 yearbooks in 5 years; cutting costs each year while increasing quality and profitability.* Shot over 400 portraits in two days (twice) -- all Mom's liked the photos except one.* Launched online store serving 400 secure galleries for students and staff. Made money.* Fulfilled 330 school ­portrait packages with 99% customer satisfaction.* Reduced school-portrait cost-­of-sales by 50% year­ over­ year for 3 years running.

I wrote about family travels because that its what my family did a lot of.And because as an editor facing a tidal wave of digital progress, I needed to learn how to blog.

Kitchen and bath remodeling company offering custom cabinets and creative design solutions to hum-drum kitchens and baths.This business evolved from a different one, Little Guy Builders, which I started as a carpenter in Missoula, MT and then re-started in Nashville, TN.

North Umqua National Forest, Or And Bering Sea, Ak

Collected and interpreted data in less-than-ideal conditions: Aboard a fishing trawler in the Bering Sea, and in the mountains of Oregon's National Forests.> Learned that working at sea for six months or chasing owls in a forest is a bad way to build a family.

B.S., Biology

Ph.D., Figuring It Out, Getting It Done