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As the EVP and Head of Digital at eContent, I lead a team of talented and passionate digital marketing professionals who provide innovative and effective solutions for clients across various industries and markets. With 19+ years of experience in the digital marketing field, I have developed a strong expertise in strategic planning, consulting, and operations management, combining a robust technical understanding with creative thinking to deliver data-driven and result-oriented approaches.My professional passion lies in seeding, nurturing, and expanding projects and relationships, leveraging my unique blend of business and technical acumen to overcome complex digital business challenges. As a curious geek at heart, an avid gamer, a proud husband and father, and an ambitious entrepreneur, I thrive on innovation and growth. Through collaboration, creativity, and commitment, I aim to continue contributing to the digital landscape, driving further success for partners in a rapidly evolving industry.
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Evp, Head Of DigitalEcontent DigitalNew York, Ny, Us -
Strategic Account LeadMediamonks Apr 2020 - Aug 2020 -
Program LeadMediamonks Mar 2019 - Mar 2020Mexico City Metropolitan Area
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Program ManagerMediamonks Jan 2018 - Feb 2019Nyc - Mexico City Area, Mexico
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Head Of Digital Strategy & ConsultingEcontent Tv Ny-London Apr 2017 - Aug 2020Greater New York City AreaDigital marketing consulting, proposal development and pitching, OKR definition and adhesion.Design and development of social media strategies, architecture, deployment, monitoring and iterative optimization.Design of custom analytics solutions based on clients needs, monitoring and triage process flow development.Training and mentoring on best digital performance consultancy practices and efficient operational procedures. -
Account SupervisorFetch Mar 2017 - Jul 2017Greater New York City AreaWas brought on to undertake cross-channel marketing efforts as part of an AOR deal with Mozilla Firefox.Managed Desktop, Out Of Home, Podcast and Radio campaigns worth over 8 digits in media spend.Advised on best cross-channel practices as an AOR.Analyzed and Identified untapped markets exceeding the 10% mark in potential share increase.Worked closely with senior management to ensure KPI adhesion and strategic optimization.Mentored staff on the best use of Google Analytics and other monitoring platforms for tracking, monitoring and analyzing campaigns and conversion activity for future optimization. -
Account ManagerIgnitionone Oct 2015 - Aug 2016Greater New York City AreaDay to Day management of post-sales client relationships for Display, Search and Email clients.Troubleshooting and support regarding complex issues and predictive analysis and evaluation of potential onesAdvised and trained clients on the best use of our technology Delivered strategic/creative proposals for client campaignsContributed to building and strengthening client relationshipsCollaborated with more than 6 different departments staffed with amazing professionals, rated best in their fieldProvided in-depth ad-hoc reporting and analysis to executive level management -
Co-Founder And Head Of OperationsHype! Marketing Solutions Jun 2011 - Jan 2015Mexico City - New York CitySpearheaded startup groundwork and client relations.Developed strategic planning and initial operations.Laid the groundwork for the initial infrastructure of the startup. Led social media creative RFP's.Co-operated HR and talent acquisition process.Developed comprehensive internal training programs.Supervised the operation of ongoing content and community management activities.Managed paid advertising campaigns (search & social) as well as for analytics and reporting.Spearheaded our SEO, SEM, SMO, and analytics division.Developed new products and services such as video production for youtube and web development.Collaborated in new business development and fostered client relations.Grew the business from 2 to 15+ full-time employees -
Adjunct Professor Of Digital Marketing, Music Business Graduate ProgramSae Institute México Jan 2011 - Mar 2013Ciudad De México Y Alrededores, MéxicoDeveloped courseware and taught Digital Marketing, Social and Online media.The classes covered practical cases, digital tools, best practices, strategy, recent history of digital marketing as well as projection of future opportunities.Taught 2 generations of students. -
Sr. Manager, Social Media Strategy & MarketingTv Azteca Jan 2012 - Aug 2012Ciudad De México Y Alrededores, MéxicoProvided quantitative & qualitative analysis of the networks Social Media presence.Provided key recommendations that increased our Social Media fan base and engagement.Research & Development of new revenue channels involving Social Media assets.In charge of concept, deployment and monitoring of Social Media campaigns for clients.Integration of pre-existing ad campaigns with new Social Media channels.Internal staff training on Social Media.Research and development regarding new trends and best practices for campaigns.Consulting on integration techniques of Social Media platforms to traditional TV.Established work processes for Social Media campaigns involving TV talent.Responsible for selecting and implementing measurement platforms.Advisor to C-level management and directors on Social Media -
Manager, Digital Sales OperationsTv Azteca Sep 2010 - Jul 2012Ciudad De México Y Alrededores, MéxicoOperation of online advertising campaigns.Operated a record increase in sales in collaboration with the accounts team.Responsible for the concept, development, and deployment of campaigns for over 250 clients. Strategy development for sales proposals.Collaboration with creative teams to transition ideas into business opportunities.Client-facing experience on sales pitches.Sales support regarding qualitative and quantitative issues.Collaboration with the areas of Content, Multimedia, Design, Systems and administration.Developed new revenue channels via Social Media offerings.Collaboration with sales in defining feasibility for time tables and SLA'sDirect contact with suppliers and associations such as IAB Mexico and AMIPCI.
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Lead, Brand And Conference LogisticsLatin American Food Show Jun 2010 - Sep 2010Use of traditional and digital promotion strategies, coordination, execution of the aforementioned.Relations with embassies and national and international chambers of commerce.Public relations for the show.Ad planning & purchasing for the event.International relations with promotional partners in Europe, and India.Development and logistics for conference programs. -
Coordinator, Media Technology InnovationEl Universal C.P.N. 2009 - 2010Ciudad De México Y Alrededores, MéxicoCoordinated multimedia design and technology-related activities.Founding member; leveraged emerging technologies to improve UX for online properties.Project Leader, coordination, planning, and management. -
Partner, Operations And Brand StrategyServicios Electrónicos De Salud Jan 2007 - Jun 2009Ciudad De México Y Alrededores, MéxicoFirst Startup health portal in Mexico for creating, storing and accessing online medical records.Assessment and consultation of the foundation, architecture, feasibility of the entire portal.Production management for the entire platform.Brand identity development. -
Co-Founder, Brand & OperationsQualiviz Inc. Sep 2006 - Mar 2008Ciudad De México Y Alrededores, MéxicoAssisted in founding this startup marketing agency by developing and maintaining customer relations.Contributed to business development of the agency by designing and producing new services and products such as web pages, brand identity services and SaaS development.Managed print media campaigns.In charge of graphic/3D design for projects.
Daniel Sokol Skills
Daniel Sokol Education Details
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The Art Institute Of VancouverGame Design And Interactive Media Production -
Computer Systems Engineering -
Information Technology
Frequently Asked Questions about Daniel Sokol
What company does Daniel Sokol work for?
Daniel Sokol works for Econtent Digital
What is Daniel Sokol's role at the current company?
Daniel Sokol's current role is EVP, Head of Digital.
What is Daniel Sokol's email address?
Daniel Sokol's email address is so****@****ail.com
What is Daniel Sokol's direct phone number?
Daniel Sokol's direct phone number is +191752*****
What schools did Daniel Sokol attend?
Daniel Sokol attended Iebs, The Art Institute Of Vancouver, Instituto Tecnológico Y De Estudios Superiores De Monterrey, Universidad De Guadalajara.
What skills is Daniel Sokol known for?
Daniel Sokol has skills like Digital Marketing, Social Media Marketing, Social Media, Online Advertising, Online Marketing, Digital Media, Business, Media Planning, Mobile Marketing, Marketing, Advertising, Public Relations.
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Daniel Sokol
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Daniel Sokol
Professor At Usc Gould School Of Law And Usc Marshall School Of BusinessLos Angeles, Ca5whitecase.com, wsgr.com, law.ufl.edu, whitecase.com, usc.edu -
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New York City Metropolitan Area2microsoft.com, microsoft.com2 +150344XXXXX
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