At the core, I'm a collaborator who fosters long-term strategic partnerships and is passionate about creating products that both engage customers and drive commercial performance. With over ten years' experience in merchandising and category management, I have developed a deep understanding of the entire concept-to-customer process from design inspiration to marketing collaboration, vendor management, production and successful global retail launches. As an accomplished dynamic merchandiser and category manager, I prioritise quality and strive for positive customer engagement and loyalty. I specialise in creating, building, defining, and tailoring unique product strategies toward specific customer profiles. My strong cross-functional team-building skills drive purposeful growth at all levels, delivering premium and proud commercial products to the market.I also pride myself on my in-market competitive set research and I thrive in a fast-paced retail environment; constantly adapting, changing, and redefining strategies when necessary.