Project Manager
Greater Los Angeles Area
Rose to new challenges with a promotion to Marketing Director and Project Manager following a stint as a copywriter and social media manager. Stayed on the cutting edge of SEO best practices. Researched new strategies after algorithm updates. Analyzed all metrics, data, and web traffic, optimizing when needed and reporting regularly. Often used elements of technical writing as needed by clients. A/B testing and constant iteration were a must. Communicated with clients as the main point-of-contact. Systematized client on-boarding process, trained in-office and remote staff, and crafted a multitude of training documents. Wove Wordpress magic and utilized skills in keyword research, SEO, wrote email blasts, and mastered web development and marketing. Birthed beautiful monthly reports detailing client ROI using all available metric and analytic tools. Wore all the hats—established client posting guidelines, wrote stellar press releases, web copy, blog posts, tweets, etc. Created and managed content calendars for 7-10 clients at a time--35-40 profiles in total. Absorbed marketing trends and applied them for organic social media success, then turned around and designed methods for clients to know how and when to boost posts. Untangled problematic Google Maps listings and optimized profiles for maximum ranking.