Director Of Marketing & Partnerships
CurrentPartnership Sales and Management- Creates the relationship framework by which the NYSGA will partner with corporate sponsors- Researches, prospects and establishes leads for corporate partnerships and prepare/present proposals to the decision makers- Sells available advertising space on NYSGA platforms (eRevision, eNewsletter, nysga.org, GHIN App, club posting stations)- Develops/expands current advertising opportunities- Liaises with corporate partners and advertisers to establish strong relationships and execute all contracts- Prepares partnership agreements in accordance with association policies and ensure that they all requirements are being honored by both parties Communications and Marketing- Develops and implements a marketing plan to grow the NYSGA’s brand in New York- Designs and oversees production/distribution/budget of all marketing/advertising products- Manages the NYSGA’s social media accounts (Facebook, Twitter, Instagram)- Writes feature articles for the NYSGA website promoting stories pertaining to golf in NYS- Coordinates all media relations and press related needs including creating event programs, media guides, press releases and tracking coverage by print/television media outlets- Cultivates media relations and maintain updated mailing lists- Photographs at championships and special events- Oversees the website including updates with priority on content and advertisement placement- Works with website development team to ensure website design meets current needs- Develops and post photos and videos of association events, manage online storage and archivingCompetitions- Acts as the staff-in-charge at assigned championship qualifiers and Amateur Series tournaments- Spearheads all communications related responsibilities at NYSGA championships: media relations, recaps, photography, social media engagement, etc.