I've spent two decades specialising in creating compelling content and distributing it with effective marketing.For almost 10 years I've worked with a wide range of companies as TheWayoftheWeb Ltd, offering a mix of content, SEO and Social Media focused on growing business revenue. My clients have ranged from solo entrepreneurs just starting out with eCommerce businesses, to large publishing and eCommerce companies, and global names in automotive industries.My training as a writer and journalist means I welcome the chance to work in new markets, and I've been involved in areas ranging from food and drink (including baby food and wine retail), B2B services and more. But my main experience has been in automotive, tech, and popular cultureMy responsibilites as Digital Marketing Manager for Absolute Radio covered a number of disciplines, including natural and paid search, social media, mobile development and marketing, and project management of external agencies and developers.I was also heavily involved in improving internal knowledge sharing and shaping the digital strategies, particularly on content and marketing.My previous roles at Bauer Media include content creation (print and digital journalism and web production, website redevelopment and community management), and social media marketing (Across the Bauer portfolio, including Heat, Empire, Cocosa, FHM, MCN, Car Magazine).I'm also a blogger, with https://www.onlineracedriver.com, https://www.rescogs.com and https://www.disposablemedia.co.uk. My own sites reach thousands of people every week and have been recognised by the UK Blog Awards.And I also speak at various events:'Dan Thornton provided a particularly insightful introduction to online communities at a recent ALPSP seminar. The detailed analysis of the available options for publishing in its varied forms provided an exciting launch pad for the day itself and provided food for thought for the many academic publishers attending the event.'​Nick Evans, Chief Operating Officer, Association of Learned and Professional Society Publishers'‘Dan is incredibly knowledgeable about the social networks in all their myriad guises. He also has that rare ability to enthusiastically inform the uninitiated without ever being patronising’Julian Thorne, Managing Director, DovetailSpecialties: Creating compelling editorial content, social media marketing, natural and paid search campaigns, digital strategy, managing internal and external teams, mobile development and marketing, knowledge sharing, digital and mobile analytics.