Experienced email developer and manager with over 13 years of progressive growth in verticals including high-end retail, pharmaceuticals, healthcare, and B2B clients. I executed and managed an average of over 1,100 individual monthly campaigns totaling over 2.3 billion deliveries. I am working with brands such as Coach, The North Face, Kate Spade, Vans, Timberland, Casper, as well as larger parent companies Tapestry, Inc. and VF Corporation, growing the email development team from 3 to 17 teammates.In my role, I utilize a variety of email platforms including Sales Force Marketing Cloud (ExactTarget), Responsys, Klaviyo, Braze, Iterable, SailThru, Mailchimp, and HubSpot, as well as other third party integrations such as Bluecore, MobeableInk, SmarterHQ, and BounceExchange/Wunderkind. I have also been certified in SFMC and Bluecore. I have led or assisted in the site cutovers/launches for major brands, migrations to new email platforms, and building responsive and dynamic emails to leverage known data or AI generated content and deliver relevant messages to different customers. Graphic design is also a field where I have been able to develop myself, for multiple digital marketing channels including full email renderings, on site content, and display/paid advertising banners. This is an area where I hope to continue to grow, and be utilized over time.Specialties: Email MarketingHTML & CSS CodePublic RelationsMarketingAdobe Creative SuiteGraphic DesignConceptual/Abstract thinkingDigital MarketingProblem Solving
Listed skills include Email Marketing, Digital Marketing, Marketing, Marketing Strategy, and 26 others.