Danny Taylor

Danny Taylor Email and Phone Number

Senior Director, Email Development & Marketing at MERGE | Blue Moon Digital, Inc. @ MERGE
Danny Taylor's Location
Denver, Colorado, United States, United States
About Danny Taylor

Experienced email developer and manager with over 13 years of progressive growth in verticals including high-end retail, pharmaceuticals, healthcare, and B2B clients. I executed and managed an average of over 1,100 individual monthly campaigns totaling over 2.3 billion deliveries. I am working with brands such as Coach, The North Face, Kate Spade, Vans, Timberland, Casper, as well as larger parent companies Tapestry, Inc. and VF Corporation, growing the email development team from 3 to 17 teammates.In my role, I utilize a variety of email platforms including Sales Force Marketing Cloud (ExactTarget), Responsys, Klaviyo, Braze, Iterable, SailThru, Mailchimp, and HubSpot, as well as other third party integrations such as Bluecore, MobeableInk, SmarterHQ, and BounceExchange/Wunderkind. I have also been certified in SFMC and Bluecore. I have led or assisted in the site cutovers/launches for major brands, migrations to new email platforms, and building responsive and dynamic emails to leverage known data or AI generated content and deliver relevant messages to different customers. Graphic design is also a field where I have been able to develop myself, for multiple digital marketing channels including full email renderings, on site content, and display/paid advertising banners. This is an area where I hope to continue to grow, and be utilized over time.Specialties: Email MarketingHTML & CSS CodePublic RelationsMarketingAdobe Creative SuiteGraphic DesignConceptual/Abstract thinkingDigital MarketingProblem Solving

Danny Taylor's Current Company Details
MERGE

Merge

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Senior Director, Email Development & Marketing at MERGE | Blue Moon Digital, Inc.
Danny Taylor Work Experience Details
  • Merge
    Senior Director, Email & Sms Development & Marketing
    Merge Apr 2024 - Present
    Chicago, Illinois, Us
    -Oversee a team of 17 email and SMS developers-Develop in-depth QA and testing processes to ensure accurate delivery and userexperience-Work closely with sales teams to propose new business, renegotiate contracts, andensure that learnings from past SOWs are taken into account in the future-Mentor teammates across ESP platform, code, interpersonal, and clientmanagement scenarios and complications
  • Merge
    Director, Email Development & Marketing
    Merge Jun 2021 - Apr 2024
    Chicago, Illinois, Us
  • Merge
    Email Marketing Solutions Manager
    Merge Nov 2019 - Jun 2021
    Chicago, Illinois, Us
    -Train team members both in the ESP platforms as well as on team processes andbest practices, while continuing to challenge norms and ask "why?"-Work with clients on efficiencies and on-board new clients, ensuring the bestworking relationship-Establish best practices to set our agency apart from other partner options
  • Merge
    Team Lead, Email Solutions
    Merge May 2018 - Nov 2019
    Chicago, Illinois, Us
    -Mentored the team, and coordinating and trained team members on advancedongoing and ad hoc projects for clients-Trained new and current team members on ESPs, team processes, HTML, & SQL-Built out journeys and automations for email deployment, file imports/exports, andqueries for ongoing segmentation in the platforms-Developed dynamic email campaigns using Ampscript and other tools to create 1-1experiences
  • Merge
    Senior Email Solutions Specialist
    Merge May 2015 - May 2018
    Chicago, Illinois, Us
    As a senior solutions specialist, my primary role is to build, code, schedule, and deploy emails for multiple clients. This includes designing and/or slicing images for use in Photoshop, coding in either Dreamweaver or the client's ESP, and deploying from multiple ESPs including Sales Force Marketing Cloud (ExactTarget), Bronto, SailThru, MailChimp, and other platforms as well. Special projects that I work on include utilizing responsive design and dynamic content email deployments.I also design and develop automations within email platforms for use with email deployments, SQL queries, dynamic emails, and custom analytic and file exports for integration with CRMs or external platforms. Other tasks that I am responsible for include maintaining client databases and lists, reporting on campaigns, and client prospecting and on-boarding.Finally, training other team members, as well as training clients on different aspects of the email marketing channel is another responsibility that I truly enjoy. Sharing the knowledge I've developed within a sometimes niche field is important, and encouraging development with others who share a passion for this unique specialty is exciting for me.
  • Merge
    Email Solutions Specialist
    Merge Sep 2014 - May 2015
    Chicago, Illinois, Us
    As a solutions specialist, my primary role is to build, code, schedule, and deploy emails for multiple clients. This includes slicing images for use in Photoshop, coding in either Dreamweaver or the client's ESP, and deploying from multiple ESPs including ExactTarget and Bronto. Special projects that I work on include utilizing responsive design and dynamic content email deployments.Other tasks that I am responsible for include maintaining client databases and lists, reporting on campaigns, client prospecting and on-boarding, and training other teammates in HTML, ESP use, and email marketing best practices.
  • Merge
    Email Operations Specialist
    Merge Nov 2013 - Sep 2014
    Chicago, Illinois, Us
    As an operations specialist, my primary role is to build, code, schedule, and deploy emails for multiple clients. This includes slicing images for use in Photoshop, coding in either Dreamweaver or the client's ESP, and deploying from multiple ESPs including ExactTarget and Bronto. Special projects that I work on include utilizing responsive design and dynamic content email deployments.Other tasks that I am responsible for include maintaining client databases and lists, reporting on campaigns, client prospecting and on-boarding, and training other teammates in HTML, ESP use, and email marketing best practices.
  • Baptie & Company
    Digital Marketing Specialist
    Baptie & Company Apr 2013 - Oct 2013
    Centennial, Colorado, Us
    As a "jack-of-all-trades" I plan and execute social, web, and email marketing campaigns to drive community engagement. This effort is across multiple social platforms, and reaches out to a diverse audience. Other responsibilities include content creation and management for websites, blogs, and other digital platforms, which includes graphic design projects.
  • Otterbox
    Email Marketing Specialist
    Otterbox Apr 2011 - Jan 2013
    Fort Collins, Co, Us
    I worked within the Marketing department, specifically concentrating on email marketing and marketing strategy. This included, but is not limited to writing, designing, and coding of email newsletters, SMS text, landing pages and online experience for both B2B and B2C communication channels. I have also helped research, evaluate, and select and implement Saas (Software as a Service) and ESP (Email Service Provider) platforms.
  • Otterbox
    Public Relations Intern
    Otterbox Jul 2010 - Apr 2011
    Fort Collins, Co, Us
    Increased media contacts and built relationships to further opportunities for product reviews, company awareness, and publicity.Managed contact lists for different number of industries for department-wide use.Coordinated community events and sponsorships to build brand recognition and develop personal ties with customers.Furthered a strong understanding of engaging company contacts and teamwork skills in a Public Relations team through strong communication skills and organization.
  • Starbucks Coffee Company
    Barista
    Starbucks Coffee Company May 2008 - Aug 2010
    Seattle, Wa, Us
    Developed community ties through customer satisfaction.Exceeded sales goals through product knowledge.
  • Krueger Construction Company, Inc
    Team Lead
    Krueger Construction Company, Inc May 2007 - Aug 2007
    Managed small teams to ensure quality and timeliness of projects.Assisted on construction sites with duties ranging from final cleanups to demolition and restoration.

Danny Taylor Skills

Email Marketing Digital Marketing Marketing Marketing Strategy Social Media Marketing Public Relations Html Adobe Creative Suite B2b Blogging Online Marketing Product Marketing Mac Os X E Commerce Graphic Design Strategy Content Strategy Os X Management Seo Leadership Marketing Management Social Networking Online Advertising Saas Sales Management Business To Business Lead Generation Google Analytics Brand Awareness

Danny Taylor Education Details

  • Colorado State University
    Colorado State University
    Political Science And Business
  • Kansas State University
    Kansas State University
  • University Of Missouri-Kansas City
    University Of Missouri-Kansas City
  • Peak To Peak
    Peak To Peak

Frequently Asked Questions about Danny Taylor

What company does Danny Taylor work for?

Danny Taylor works for Merge

What is Danny Taylor's role at the current company?

Danny Taylor's current role is Senior Director, Email Development & Marketing at MERGE | Blue Moon Digital, Inc..

What is Danny Taylor's email address?

Danny Taylor's email address is da****@****rks.com

What is Danny Taylor's direct phone number?

Danny Taylor's direct phone number is +130350*****

What schools did Danny Taylor attend?

Danny Taylor attended Colorado State University, Kansas State University, University Of Missouri-Kansas City, Peak To Peak.

What skills is Danny Taylor known for?

Danny Taylor has skills like Email Marketing, Digital Marketing, Marketing, Marketing Strategy, Social Media Marketing, Public Relations, Html, Adobe Creative Suite, B2b, Blogging, Online Marketing, Product Marketing.

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