Daniel Vrátný Email & Phone Number

Hlavní Město Praha, Česko

E-commerce manager CEE CZ/PL Focus on marketing campaigns management, online display ads, social media marketing and management, CRM and CSR activities support for the Heated tobacco, vaping and oral-nicotine-delivery SKUs.Leading CZ and PL online digital team. Responsible for the whole e-commerce environment in CZ and PL, including logistics, finance and budget management.Digital marketing activities and launch of the new brands on the Czech market, such as iSenzia SKUs or Pulze 2.0. Designed a new e-Commerce functionalities and successfully implemented it to the global platform. Digital and technical support of the e-commerce channels with continous improvements, analysis and monthly reporting.Responsible for the Czech Republic's and Polish market while supporting Slovakia and Hungary with digital launches.Following the global brand digital guidelines and deliver set KPI's.Communication with the internal and external teams and agencies.Projects:• Pulze 2.0 - Launch of the whole new product online• iSENZIA - Launch of the new nicotine tea sticks for heating• blu bar - Launch of the new disposables on the CZ market• blu web migration - Migration from local to global solution• Creation of the promotion and communication plans for FY23, FY24 and FY25 for all NGP brands in online for CZ and PL• Sucessful implementation of the data analytics / tracking tools - Hotjar, Google Analytics 4• Launch of the age verification tool on the CZ market, to comply with local regulation in online business• Pulze website redesign - Leading complete redesign of the Pulze 2.0 website on CZ, PL, HU markets.

Hlavní Město Praha, Česko

E-commerce management with digital content creation and marketing campaigns management, social media marketing and management, CRM and CSR activities support for the Next Generation Products. Responsible for whole e-commerce environment. including logistics, finance and budget spending management.Digital marketing activities and launch of the new brands on the Czech market. Designed a new e-Commerce functionalities and successfully implemented it to the platform. Digital and technical support of the e-commerce channels with continous improvements, analysis and monthly reporting.Responsible for the Czech Republic's market while heavily supporting team in Slovakia, Poland and Hungary.Following the global brand digital guidelines and deliver set KPI's.Projects:• Pulze 2.0 - Launch of the whole new product online• iSENZIA - Launch of the new nicotine tea sticks for heating• blu bar - Launch of the new disposables on the CZ market• blu web migration - Migration from local to global solution• Creation of the promotion plans for FY23 and FY24 for all NGP brands

Prague, Czechia

Digital marketing with content preparation, online PPC / SEM advertising, ecommerce, website management and social media marketing.Focus on CRM tools and content while emphasizing on CSR activities for Health care professionals and ePharmacies.Responsible for Czech Republic's and Slovakia's market of OTC medication - Wobenzym, Medical nutrition supplements - Optifibre, skin care products - Wobecare and collagen supplements - Vital Proteins.In-line with global brand digital guidelines, Nestlé's best practises and delivering set KPI's.Projects:• Digital refresh (redesign, restructure and implementation of new tools) of the Wobenzym website• Preparation and launch of the digital activations for the Wobecare CBD cream, including website solution with e-mail marketing• Vital Proteins digital campaigns and assets preparation and launch, including B2C solutions• eCommerce management, Digital campaigns preparation, UI / UX improvements

Prague, The Capital, Czech Republic

Digital content and marketing, social media marketing and management, CRM and CSR activities for Next Generation Products. Responsible for digital marketing activities and launch of the three new brands on the Czech market. Designed and executed complex post purchase customer care called bluCARE.Digital and technical support of the blu e-shop with continous improvements, analysis and monthly reporting. Designed and launched return system for the blu products which is actively used by over 1000+ stores and it support CSR of the Imperial Brands.Responsible for Czech Republic's market, stick with the global brand digital guidelines and deliver set KPI's.Projects:• bluCARE - Post purchase customer coaching program• bluESHOP - ecommerce platform• blu SoMe - Social media channels• blu web - Official blu website• blu return system - Digital warranty return system

Prague, The Capital, Czech Republic

University internship and Next generation product trainee. Work focused on digital content creation, social media management and marketing with customer relationship management. Involved in events management, budgeting and competitors analysis.Cooperation with local and global agencies.

Odense, South Denmark, Denmark

Coordinator of marketing campaigns on danish market.Daily tasks: Management of customer's orders, CSAT analysis and marketing campaign management.Tasks:• E-mail newsletters• SMS and phone call campaigns• Preparation of the content in the Wolt mobile app• Cooperation with agencies• Customer's feedbacks analysisResponsible for danish market, following the global Wolt brand guidelines.

Prague, The Capital, Czech Republic

University internship with short-term full-time employment.Daily tasks: Management of B2B marketing campaigns, data analysis, preparation of budgets and cooperation with external agencies.Projects:• Preparation of B2B marketing campaigns• Excel data analysis• Budget preparation• Event preparation and execution

Prague, The Capital, Czech Republic

Digital assets creation, website and ecommerce management for small businesses in CZ / SK area

Prague, The Capital, Czech Republic

Responsible for analysis of collected data by the team and preparation and execution of marketing strategies.

Prague, The Capital, Czech Republic

Responsible for maintaining marketing activities for local FMCG suppliers with preparation and execution of digital marketing strategies with KPI's. Projects: Advertisement graphic design for FMCG suppliers and BNG Group a.s. – advertising for Forbes magazine and other business magazines

Prague, The Capital, Czech Republic

Preparation and execution of promotion activitiesKPI analysis and weekly reporting

Bachelor'S Degree, International Sales And Marketing, 10 / B

Activities and Societies: Entrepreneurship & digital marketing Execution and management of small start-upsInternational sales.

Ap Degree, Marketing/Marketing Management, General

Marketing management with focus on export activities, digital marketing and entrepreneurship. Projects: • Digital marketing for Pandora •.

High School Diploma, Accounting And Business/Management

Activities and Societies: • High-school internship at: BNG Group a.s. • Literature club