• Spearheaded a strategic go-to-market plan, driving market penetration and converting competitors into customers. This resulted in significant business growth.• Established a strong brand identity, including website development, promotional materials, and merchandise. This initiative boosted online orders and customer engagement.• Optimized operational and financial management, leading to a ~10% reduction in costs and an increase in productivity.• Implemented "common sense kaizen" principles to streamline production processes, achieving a ~15% improvement in product quality and efficiency.

• Led the development and implementation of a new loyalty management system, driving a ~250% return on marketing investment (ROMI) and exceeding customer expectations (>100% NPS).• Managed all project phases, from market research and competitor analysis to prioritization, backlog management, and launch.• Applied Jobs-to-be-Done (JTBD) principles to ensure the system addressed core customer needs and maximized value.• Automated key loyalty program functions, streamlining operations and increasing member engagement (increased visit frequency and ARPPU).• Secured first sales for the loyalty system, demonstrating its market viability.

• Led a high-performing digital team, overseeing operations, client management (CRM), and project execution.• Delivered impactful digital strategies across various channels, including web and mobile product development, SEO, SMM, context advertising, media buying (programmatic/RTB), and special projects.• Streamlined internal processes, enhancing team efficiency and client satisfaction.• Elevated company's digital reputation, attracting new clients and driving a 3x increase in turnover.

HEAD OF PRODUCT – Triptogether, travel companions search, US&EU;• Product strategy and roadmapping, backlog management;• Business model analysis, CJM, JTBD, unit economics, ROI forecasting;• Created an advertising and PR/event plan for US market;• CPA decreased by 2, CR increased by 1,3, positive ROMI achieved, churn rate decreased.PART-TIME – Lama Loyalty• Business model, mechanics of loyalty;• Preparing analytical reports for clients;• Marketing campaigns for clients - planning and execution;• A concept for a gift service for websites and social networks was developed, implemented on local dating website.

• Built a high-performing Online Marketing Department from the ground up, driving a 5x increase in program applications (trainings & MBA) and a 30% reduction in customer acquisition cost (CAC).• Implemented a successful user acquisition tactics, utilizing platforms like Ya.Direct, Google Ads, social media targeting, and more.• Enhanced lead generation by analyzing the sales funnel and implementing a DIY CRM solution.

• Led the development and implementation of an affiliate marketing platform, capitalizing on market potential and optimizing monetization models (including pricing with various unit economics approaches).• Designed and launched engaging advertising tools and promotional materials to drive program adoption and user acquisition.• Championed a data-driven approach, prioritizing hypotheses, managing the backlog.Provided ongoing communication and promotional support to maximize program effectiveness.

• Operational remote management, distributed team (Moscow-Thailand-Novosibirsk);• Ideas, concepts, strategies, product development consulting (unit economics, etc.);• Web design, usability consulting;• Promotion, SMM, affiliate programs, presentations, investor relations support;• Marketing consulting.Smartrecom, a distance learning system for personal finance management and investing.Petimer, online store/aggregator in clothing and footwear retail, delivery to the Russian Federation from abroad. To the Top! - social platform with game vector. During the project, unique tools were developed to stimulate user activity.

• Implemented successful rebranding initiatives for financial institutions (Sibacadembank => URSA Bank=> MDM Bank), driving increased brand awareness and customer acquisition through strategic campaigns.• Developed a unique brand awareness methodology that consistently exceeded forecasts, achieving a 10% uplift in brand awareness for one campaign.• Managed all aspects of online and offline media, including budgeting, buying, and post-campaign analysis, to ensure optimal return on investment.• Implemented a Siebel CRM integrated with the call center, resulting in reduced costs, improved customer service speed, and optimized structures and processes.• Optimized website navigation, internal communications, and business processes, streamlining operations and enhancing user experience, including internal clients, and increased employee loyalty,reduced staff turnover.