Daniel Thomas Email & Phone Number

Almaty, KZ

Россия

• Spearheaded a strategic go-to-market plan, driving market penetration and converting competitors into customers. This resulted in significant business growth.
• Established a strong brand identity, including website development, promotional materials, and merchandise. This initiative boosted online orders and customer engagement.
• Optimized operational and financial management, leading to a ~10% reduction in costs and an increase in productivity.
• Implemented "common sense kaizen" principles to streamline production processes, achieving a ~15% improvement in product quality and efficiency.

Москва, Москва, Россия

• Led the development and implementation of a new loyalty management system, driving a ~250% return on marketing investment (ROMI) and exceeding customer expectations (>100% NPS).
• Managed all project phases, from market research and competitor analysis to prioritization, backlog management, and launch.
• Applied Jobs-to-be-Done (JTBD) principles to ensure the system addressed core customer needs and maximized value.
• Automated key loyalty program functions, streamlining operations and increasing member engagement (increased visit frequency and ARPPU).
• Secured first sales for the loyalty system, demonstrating its market viability.

Москва, Москва, Россия

• Led a high-performing digital team, overseeing operations, client management (CRM), and project execution.
• Delivered impactful digital strategies across various channels, including web and mobile product development, SEO, SMM, context advertising, media buying (programmatic/RTB), and special projects.
• Streamlined internal processes, enhancing team efficiency and client satisfaction.
• Elevated company's digital reputation, attracting new clients and driving a 3x increase in turnover.

Moscow

• HEAD OF PRODUCT – Triptogether, travel companions search, US&EU;
• Product strategy and roadmapping, backlog management;
• Business model analysis, CJM, JTBD, unit economics, ROI forecasting;
• Created an advertising and PR/event plan for US market;
• CPA decreased by 2, CR increased by 1,3, positive ROMI achieved, churn rate decreased.PART-TIME – Lama Loyalty
• Business model, mechanics of loyalty;

Moscow

• Built a high-performing Online Marketing Department from the ground up, driving a 5x increase in program applications (trainings & MBA) and a 30% reduction in customer acquisition cost (CAC).
• Implemented a successful user acquisition tactics, utilizing platforms like Ya.Direct, Google Ads, social media targeting, and more.
• Enhanced lead generation by analyzing the sales funnel and implementing a DIY CRM solution.

Moscow, Russian Federation

• Led the development and implementation of an affiliate marketing platform, capitalizing on market potential and optimizing monetization models (including pricing with various unit economics approaches).
• Designed and launched engaging advertising tools and promotional materials to drive program adoption and user acquisition.
• Championed a data-driven approach, prioritizing hypotheses, managing the backlog.Provided ongoing communication and promotional support to maximize program effectiveness.

Moscow, Russian Federation

• Operational remote management, distributed team (Moscow-Thailand-Novosibirsk);
• Ideas, concepts, strategies, product development consulting (unit economics, etc.);
• Web design, usability consulting;
• Promotion, SMM, affiliate programs, presentations, investor relations support;
• Marketing consulting.Smartrecom, a distance learning system for personal finance management and investing.Petimer, online store/aggregator in clothing and footwear retail, delivery to the Russian Federation from.

Moscow

• Implemented successful rebranding initiatives for financial institutions (Sibacadembank => URSA Bank=> MDM Bank), driving increased brand awareness and customer acquisition through strategic campaigns.
• Developed a unique brand awareness methodology that consistently exceeded forecasts, achieving a 10% uplift in brand awareness for one campaign.
• Managed all aspects of online and offline media, including budgeting, buying, and post-campaign analysis, to ensure optimal return on investment.
• Implemented a Siebel CRM integrated with the call center, resulting in reduced costs, improved customer service speed, and optimized structures and processes.
• Optimized website navigation, internal communications, and business processes, streamlining operations and enhancing user experience, including internal clients, and increased employee loyalty,reduced staff turnover.