Member of the publicity team for Netflix’s recently-established animation department, working across all aspects of the publicity campaigns for Netflix’s animated features. Roles include:• Collaborate on the publicity strategy for 31+ titles in Netflix’s rapidly expanding animation slate, and awards strategy for Netflix’s Oscar-nominated animated features, including I LOST MY BODY and KLAUS in 2020, working closely with the filmmakers and cross-functional teams• Supplement the consumer marketing and awards teams’ asset creation efforts by creating assets myself, including Zara Larsson’s “Invisible” lyric video for KLAUS, the "Rocket to the Moon" lyric video for OVER THE MOON, and producing a conversation between Chris Miller, Phil Lord and the director of I LOST MY BODY for the film’s Oscars campaign, among other featurettes & digital assets• Adapt to COVID-19 circumstances by developing remote-record kits for OVER THE MOON filmmakers and producing all pre-recorded content for the film’s long lead press day• Produce Netflix’s presentations at film festivals and publicity events for its animated features, including all of this year’s virtual Annecy Film Festival presentations

• Spearhead all aspects of Sony Pictures Animation’s digital efforts including running over 30 social media channels across six platforms, crafting and planning all editorial, and overseeing the media spend• Collaborate closely with the SVP of Publicity & Digital Marketing on overall digital strategy, positioning and digital voice based on each franchise’s target audience• Instrumental in bringing studio’s Facebook following to 4M and YouTube subscriber base past 100K• Work closely with Sony Pictures Entertainment’s digital teams (domestic, international, theatrical and home entertainment) as well as key partners including Disney Channel, Corus, and the Henson Studios to brainstorm, enhance and QC all digital content online for every Sony Pictures Animation release including SPIDER-MAN: INTO THE SPIDER-VERSE and HOTEL TRANSYLVANIA 3• Oversee the creation of all key digital content in house at no cost, saving the studio an estimated $100K a year, including scripting a Demi Lovato viral video stunt and creating the official music video for Post Malone and Swae Lee’s hit song “Sunflower” which got 30+M views in its first 10 days• Produce presentations used for all of Sony Pictures Animation’s press days, festivals, and other events• Run social media coverage at key PR events, including the Animated Film Festival in Annecy, France, Brazil Comic-Con CCXP 2017, San Diego Comic-Con International, New York Comic Con, and all movie premieres and junkets

Lead editor and motion graphics designer on various DreamWorksTV and AwesomenessTV shows, distributed on their official YouTube channels, Verizon’s go90 app, DHX Media, and other platforms.

Public primary school teacher at Jing’an No. 2 Primary School and Qu Yang Primary School (September 2014 - January 2015) and Jiang Su Road No. 5 Primary School (March 2015 - June 2015).

• Collaborated with Paramount’s marketing executives in producing content to promote upcoming studio features• Edited down trailers for Internet distribution and redesigned promotional material for various website formats• Created concept film posters and artwork for new releases, including artwork that was published on the official Facebook page for 'Teenage Mutant Ninja Turtles'• Created a video summarizing the department’s role in marketing 'Transformers 4'• Carried out research and prepared presentations outlining other studios’ marketing strategies for relevant releases; wrote script coverage on upcoming Paramount releases• Covered for executives’ coordinators, including scheduling meetings, organizing calendars, connecting conference calls and communicating with other executives and third parties

Assembled documentaries and promotional videos for clients, including an 18-month documentary on the Anaheim Regional Transportation Intermodal Center for the city of Anaheim

Digitally designed custom trophies and medals for cheer and gymnastics teams across the country that were cut out of steel on a computer-controlled laser table