• Plan and execute all web, SEO, PPC, direct, email, social media and display advertising campaigns.• Work with marketing colleagues to lead the development of the digital marketing strategy.• Work with marketing colleagues to develop and execute go-to-market plans for new products.• Develop, execute and manage plans to continually grow subscriber and community numbers, engagement rates and conversion.• Evaluate end-to-end customer experience and journey across multiple channels and customer touch points.• Lead on the development and optimisation of the customer journey, working with marketing colleagues to improve the usability, design, content and conversion of the website,• Report on and analyse results to re-balance investments and maximise return on investment.

Marketing• Creation, development and implementation of an internal communications strategy for Higher Education. • Joint Account Marketing Manager for key retailers and wholesalers in the UK trade market.• Communications representative for Business & Technology Learning, ensuring that business units across Pearson UK share best practice and work in collaboration with one another. • Responsible for the creation and implementation of Digital Marketing Campaigns.Events• Management of product launch events hosted in London.Investors In People • Facilitation of internal audit health check. • Creation, development and implementation of a strategy for the Leadership & Communication segment of the IiP Framework.Other • Negotiation of marketing activity with one of the biggest UK trade publishing magazines.• Managing, implementing and reporting the quarterly market share analysis. • Day-to-day management of the marketing budget and invoice processing.

Marketing Communications• Management of the divisional intranet site for the MEAC division including: group strategy, stakeholder analysis, group design and providing training to group owners within the division.• Creation and circulation of divisional communications including campaigns, announcements and monthly reports. • External supplier management.Campaign Management• Execution of projects including: campaigns, brochures & various marketing literature. • Responsibility for the creation, print and design process of marketing collateral and product support materials in MEAC.• Supporting the Marketing Manager in the rollout of the new corporate branding guidelines across the division.Digital Marketing• Updating and management of content for the Middle East, Turkey, Africa, and Caribbean external websites.• Joint responsibility for Pearson’s online & social media presence including Facebook, Twitter and Issuu. • Building of online promotional walkthroughs for local publishing products using Flashpoint software.Customer Relationship Management• Day to day management of the CRM system including maintenance, data mining and profiling customer data.Events• Assistance in the event management of internal conferences and external exhibitions across the division.

• Attend and assist with the organisation of internal conferences and external exhibitions.• Assistance in the day to day running of the CRM system.• Responsible for the day to day running of the organisation’s intranet site.• Managing the the transition of moving to a new intranet site, including content management & training.• Assistance in projects including internal marketing campaigns and market research.

• Effectively solving customer’s queries in a team-based environment.• Taking full responsibility of each enquiry from a number of different communication methods.• Managing time efficiently in order to produce the highest possible level of service. • Account management for key Penguin trade customers on a weekly basis.