Danie Williams-Rivera Email & Phone Number

Madison, WI, US

Seattle, Washington, US

In my role as Content Manager at Greater Good Charities, I am responsible for curating and crafting compelling content that effectively communicates our mission and inspires our valued supporters, including donors, partners, and dedicated volunteers.My work involves the strategic development and management of editorial calendars to ensure that all our.

NEW YORK, New York, US

• As the Senior Content Manager at Stylitics, I played a pivotal role in shaping and amplifying the Stylitics brand through strategic and creative initiatives. Here's a snapshot of my key responsibilities and achievements:
• SEO Strategy and Optimization: Managed SEO, enhancing website visibility through technical and content tactics, resulting in significant organic traffic growth and improved rankings.
• Inbound Marketing: Crafted strategies that attracted and engaged audiences, complementing SEO efforts for effective digital campaigns.
• Internal Communications Leadership: Spearheaded internal communications, fostering engagement and knowledge sharing. Initiatives included a dynamic monthly newsletter, an internal wiki, and regular updates on events.
• Full-Funnel Content Strategy: Orchestrated a comprehensive content strategy spanning the marketing funnel, creating reports, white papers, blogs, e-books, success stories, decks, and webinars. These assets boosted lead.
• Cross-Functional Collaboration: Collaborated across teams to ensure consistent brand messaging, enhancing brand coherence.

Dodgeville, WI, US

• I lead our multi-million-dollar SEO channel that focuses on growing our new customer acquisition through content, on-page, and technical SEO. I managed the day-to-day operations of the SEO team, as well as multiple.
• Developed, strategized, and socialized an SEO content program across various cross-functional partners that grew to generate thousands of content pages, bringing in 100 million impressions annually and over a million.
• Closely partnered with content contractors and copywriting agencies to ensure they are building SEO-first content. Educate content team and other cross-functional partners to build SEO strategies into their roles and.
• Educated colleagues on strategy development, SEO standard methodologies, keyword research processes, and opportunity analyses which include persona-centric, category, and campaign keyword mapping, and driven SEO analysis
• Analyzed data for new SEO growth opportunities by analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis
• Orchestrated US-side of an international SEO project to optimize our sites in the UK, Germany, and Austria

Dodgeville, WI, US

• Developed and lead the whole house SEO content strategy to add 1,200 supporting content pages to increase our Google ranking on key performance product and pages
• Managed On-Page SEO project, which led to a 55% increase in our impressions
• Develop strategy for SEO based on seasonality and trends
• Write SEO copy to improve search performance
• Perform ongoing keyword research including discovery and expansion of keyword opportunities

Dodgeville, WI, US

• Manage image editing process and vendor relationships to improve efficiencies and ensure image quality is up to brand standard. *Contract position

• Developed processes for customer acquisition, management, and sales
• Strategized and developed on-page SEO strategy
• Manage image editing process to ensure the highest quality product images are displayed on our website
• Coordinated vendor relationship to ensure effective process communication
• Increased revenue by 40% through social media strategies and content creation for social media, including Pinterest, Facebook, and Twitter

Middleton, WI, US

• Developed social marketing strategies and managed social media presence to increase brand awareness and reach by 75%
• Headed the website redesign team to build and rebrand a new website
• Created a new SEO strategy that saw 25% increase in traffic the first month
• Produced successful marketing campaigns through direct mail, print, email, social media, and web

New York, NY, US

• Created the first blog for RedCats USA and grew our contact base by thousands through blogging, content creation, and social media.
• Strategized and implemented social media marketing campaigns for three brands; King Size, Brylane Catalog Outlet, and Brylane Home.
• Spearheaded marketing campaigns for fashion industry events and generated brand awareness through marketing coverage, video, interviews and blogging about those events
• Worked with cross-functional teams and multiple vendors to create new product lines and increase our brand revenue*Promoted December 2008. Original title Assistant E-Shop Manager.

Bachelor'S Degree, Business Management

Associate Of Arts (A.A.), Fashion Marketing

Music

High School