- Led and coordinated end-to-end email marketing campaigns for e-commerce clients, driving a 15% increase in open rates and improved campaign efficiency.- Developed data-driven strategies for customer segmentation, resulting in a 20% boost in conversion rates and enhanced customer engagement.- Managed cross-functional teams including designers, copywriters, and strategists, ensuring timely and successful campaign execution within budget.- Monitored campaign performance and provided actionable insights, delivering detailed reports that maximized ROI and exceeded client KPIs.

- Oversaw a diverse portfolio of SEO, PPC, SMM, website development, branding, email marketing, and influencer marketing projects for 80+ clients- Supervised a team of 20+ copywriters, ad specialists, designers, developers, SEO & SMM specialists- Managed the project resources, schedule, budget, and scope according to the project plan- Operated daily task assignments and monitored strict asset delivery according to the deadline- Helped the internal team with SEO, PPC, SMM, email marketing, influencer marketing, website maintenance, research, and design task completion- Ensured that the work is done to the highest standard and that the client's goals are met- Communicated with international clients through email, chat, and video conferencing clearly, concisely, and on a regular basis- Defined several internal standard operating procedures and improved multiple internal processes

- Proposed and executed a 2-phase incentivized sharing campaign, which led to a 14% increase in shares/DAU for VIP users, and 8% increase for non-VIP ones; defined the T&Cs, composed several promotional blog posts for the campaign- Completely revamped the Smule blog: installed a new WP template, hand-picked the best plugins, redesigned the blog layout and features, and redistributed 1,000+ posts into newly created categories- Evaluated keyword opportunities for two company products through an extensive keyword research- Managed to rank on the first page of Google for the main target keyword set- Optimized homepage copy and on-page elements, achieving a Google featured snippet ranking.- Helped the web team implement the structured data (schema) updates for several pages of the website- Carried out a localized sharing research - took a look at the most popular social media and messenger apps in the top-20 countries where Smule is present and examined the user sharing behavior, which helped plan the relevant campaign in the future- Assessed whether the company should invest in AMP and PWA through a comprehensive analysis- Conducted exhaustive competitive research against three competitors in different markets and spearheaded large-scale feature comparison protocols - Restructured the ‘Review our app’ flow and owned the relevant campaign in Google Ad Manager

- Owned a diverse portfolio of 10+ PPC, Content Marketing and SEO projects - Directed and executed full-funnel digital marketing strategies in an agile and data-driven way to address client needs, goals, schedule, and budget- Coordinated ongoing tasks, deliverables, and deadlines among several project teams (both internal and external) to deliver meaningful high-quality results in a timely manner- Created and presented a variety of different paid and content marketing KPI reports to clearly and transparently showcase the work done, project progress and performance- Provided effective feedback on assigned marketing projects by monitoring, reviewing, and reporting on all digital marketing activities and results- Participated in a number of sales meetings, discussing goals and opportunities for the prospective clients and tailoring proposals according to client expectations and needs- Communicated with international clients through email, chat, and video conferencing clearly, concisely, and on a regular basis

- Worked with 10+ different clients, including 3 major players in the banking sector- Designed the wireframes of 5+ different applications developed for corporate clients- Headed the project team for developing a private banking application for a major client- Wrote user guidelines for the banking application, making it easier to understand for the client- Developed a GDPR gap assessment product, selling it to multiple company clients in the EU- Created the landing page copy for the above-mentioned GDPR product- Participated in a PCI DSS assessment of a Bulgarian bank and helped the bank comply with the standard- Created an international tender application for the National Statistical Institute of Azerbaijan from scratch- Improved the service catalog of a major Bulgarian payment processing company- Wrote 5+ case studies as part of the company's marketing strategy- Created an identity management matrix for a major bank