As the Product Manager for Platform Experience, I was primarily responsible for e-commerce and the customer area. I worked to ensure effective integration between products and the company's various channels. The platform, integrating SaaS and CPaaS solutions, optimized user experience and strengthened cohesion among the company's different sectors.

I coordinated the platform's architectural evolution, ensuring synergy between the product portfolio and the architectural structure. I contributed a strategic vision that met market demands and customer needs, setting priorities, goals, and targets for product and service evolution.

I managed the website tribe, covering areas like e-commerce, webstore, search, and checkout. I actively collaborated with multidisciplinary teams to identify central challenges, establish strategies and goals, and add product value. This experience involved continuous interaction with business, technology, and user experience areas, ensuring an integrated and harmonized approach with company objectives.

I was responsible for roadmap definition, backlog management, prioritization, and metrics analysis. I facilitated Discovery dynamics, Design Thinking, and prototype activities. I continuously researched new technologies and led development, UX/UI, and QA teams, establishing a strong digital culture through training and insights.Notable Projects:• Implemented and maintained Iguatemi's loyalty program, integrating various payment methods.• Led the implementation of the CMS Drupal… Show more I was responsible for roadmap definition, backlog management, prioritization, and metrics analysis. I facilitated Discovery dynamics, Design Thinking, and prototype activities. I continuously researched new technologies and led development, UX/UI, and QA teams, establishing a strong digital culture through training and insights.Notable Projects:• Implemented and maintained Iguatemi's loyalty program, integrating various payment methods.• Led the implementation of the CMS Drupal and the adoption of the Adobe Campaign marketing automation platform. Show less

I managed the company's digital platform, where I conducted Discovery, Design Thinking, and prototyping dynamics. I implemented and maintained processes and tools focused on campaign management and social media monitoring, aiming to optimize platform efficiency and quality.Notable Projects:• Played a key role in structuring and developing Iguatemi's Digital Marketing area;• Delivered the initial guides and guidelines for structuring the area and its processes;• Led the… Show more I managed the company's digital platform, where I conducted Discovery, Design Thinking, and prototyping dynamics. I implemented and maintained processes and tools focused on campaign management and social media monitoring, aiming to optimize platform efficiency and quality.Notable Projects:• Played a key role in structuring and developing Iguatemi's Digital Marketing area;• Delivered the initial guides and guidelines for structuring the area and its processes;• Led the implementation of the first portal and chatbot service for shopping malls in Brazil;• Developed specific digital projects for Christmas and Black Friday campaigns, introducing pioneering augmented reality. Show less

I structured and maintained a specialized cell for managing large-scale digital projects.Notable Projects:• Led planning for various Bradesco digital assets for the sponsorship of the Rio 2016 Olympic Games;• Developed Bradesco's financial education portal;• Conducted planning and pre-project for the Iguatemi shopping center portal.

I managed social media projects from inception to completion. Throughout this journey, I honed my skills in economic feasibility assessment, scope definition, supplier management, resource allocation, and UX and UI delivery validation. I technically presented scopes to clients and prepared detailed monitoring and control reports.Notable Projects:• Conducted various digital projects for big names like Citibank, AkzoNobel - Coral Paints, Itaú-Unibanco, and Alpargatas.• For… Show more I managed social media projects from inception to completion. Throughout this journey, I honed my skills in economic feasibility assessment, scope definition, supplier management, resource allocation, and UX and UI delivery validation. I technically presented scopes to clients and prepared detailed monitoring and control reports.Notable Projects:• Conducted various digital projects for big names like Citibank, AkzoNobel - Coral Paints, Itaú-Unibanco, and Alpargatas.• For Alpargatas - Havaianas, I developed a pioneering project where consumers could customize products, submit them to public voting, and have the chosen designs produced by the brand. Show less

I oversaw the quality of services provided, ranging from creation to information architecture, planning, and production, ensuring full client satisfaction. During this period, I enhanced skills in estimates, project plan drafting, WBS, and schedules. I was in charge of resource allocation and third-party relationship management. Additionally, I led online media plans and validated reports, ensuring excellent campaign monitoring.Notable Projects:• Led digital project development for… Show more I oversaw the quality of services provided, ranging from creation to information architecture, planning, and production, ensuring full client satisfaction. During this period, I enhanced skills in estimates, project plan drafting, WBS, and schedules. I was in charge of resource allocation and third-party relationship management. Additionally, I led online media plans and validated reports, ensuring excellent campaign monitoring.Notable Projects:• Led digital project development for Gol/Varig, Siemens, Procter & Gamble, and Cervejaria Petrópolis.• Coordinated the Baby Hipoglós Project, highlighted by its national network advertising. The managed voting platform counted thousands of simultaneous votes. Show less

I coordinated a team in web project development, supervising programmers, writers, and interface designers.Notable Project:• Led the development and maintenance of the company's content product: GuiaOnde.Most relevant project:Development and maintenance of a company content product: GuiaOndeResults:• Generated revenue for the company through advertising and sub-products: tourist information terminals installed at major tourist spots in the state of São Paulo•… Show more I coordinated a team in web project development, supervising programmers, writers, and interface designers.Notable Project:• Led the development and maintenance of the company's content product: GuiaOnde.Most relevant project:Development and maintenance of a company content product: GuiaOndeResults:• Generated revenue for the company through advertising and sub-products: tourist information terminals installed at major tourist spots in the state of São Paulo• The product remained available in the market for more than 10 years until it was acquired by another company. Show less