Danilo Lang

Danilo Lang Email and Phone Number

Founder @ Cannabis Empregos
São Paulo, SP, BR
Danilo Lang's Location
Brazil, Brazil
Danilo Lang's Contact Details

Danilo Lang work email

Danilo Lang personal email

About Danilo Lang

Solid experience leading and executing projects in digital strategy and planning, online advertising (PPC/Display), e-commerce, marketplaces, UX, SEO, Growth, inbound marketing, copywriting, social media, website/e-commerce/landing page development and optimization, A/B Tests, marketing funnels and automations, online events and course production, business/product launches, SaaS Sales, business partnerships.With over 25 years of experience in digital marketing, including work for global companies and 9 startups, I have engaged in nearly every aspect of digital environment: e-commerce, retail, digital agencies, consultancy, media portals, suppliers, and being a client/business, providing me with a 360° view of digital business needs. I have learned to deliver results by maximizing the potential of all parties involved.Analytical, planned, creative and results-oriented profile. Always with the aim of keeping the entire company aligned with marketing and sales strategies.Over 15 years of experience in team management and leadership (with up to 25 people reporting directly to me on digital projects), how to extract the maximum from each employee and, mainly, be a leader coach to continuously develop the team. Specialist in behavioral profiles (DISC), how to build trust relationships and team building programs to have a transparent environment, open to feedback and group development.Projects carried out around the world in countries such as Brazil, Argentina, Chile, Mexico, Canada, United States, England, Portugal and Australia.Degree in Marketing, postgraduate degrees in Information Architecture and Business Management with an emphasis on Marketing. Specializations in Leadership, Negotiation, Applied Neuroscience to Training and Development, and Certifications in Coaching and Leadership Coaching.Main projects: Rock in Rio, Coca-Cola, Monange, TV Globo, Globo.com, EF Englishtown, Minds Idiomas, Citroen, Bombardier, MMartan, C&A, Marisa, Casio Brasil, Casio América Latina, GeneSeas, Apex Brasil, ABACT, O Povo Online, Suzano, Report, boo-box, Crescimentum, Warana, Kaya Mind e Cannabis Empregos.

Danilo Lang's Current Company Details
Cannabis Empregos

Cannabis Empregos

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Founder
São Paulo, SP, BR
Website:
cannabisempregos.com.br
Employees:
5
Danilo Lang Work Experience Details
  • Cannabis Empregos
    Founder
    Cannabis Empregos
    São Paulo, Sp, Br
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  • Quartile
    Customer Strategy Manager – Csm
    Quartile May 2024 - Present
    New York, New York, United States
    Quartile, the world's largest retail media optimization platform, is a trusted partner for multichannel e-commerce success. Through patented AI technology and unmatched expertise, we fuel growth for 5,300+ brands and sellers worldwide and manage an annual ad spend exceeding $2 billion. The award-winning platform covers major marketplaces and ad channels for optimal reach. The result is unprecedented granularity, smarter budgeting, and bespoke solutions for retailers.
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  • Cannabis Empregos
    Founder
    Cannabis Empregos Jan 2021 - Present
    São Paulo, São Paulo, Brazil
    In 2021 I created Cannabis Empregos (EN: Cannabis Jobs): 1st + largest job vacancy marketplace in the cannabis market in Brazil and Latin America with more than 7.000 professionals and 140 companies.- Speaker at international events covering topics of career, leadership, entrepreneurship: Medical Cannabis Fair 2022, 2023, 2024 - biggest medical cannabis event in Brazil; and ExpoCannabis Brazil 2023 (biggest cannabis event in Brazil + Latin America)- Full development of 05 online courses with over 1.000 students enrolled- Career and leadership mentoring for professionals (online, 1-a-1 and group formats)- Strategy and execution of digital media campaigns (PPC/Display/Affiliate)- Creation of landing page, email marketing, sales funnels, marketing automations- Creation of social media, blog, e-books content and designs- Commercial prospecting, GTM strategies, Brands relationship
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  • Sechat
    Columnist
    Sechat Sep 2021 - Present
    - Monthly column addressing career, business, entrepreneurship, management and leadership topicsCheck below the themes of the texts already written and published on the Sechat News Portal:- Who can work with cannabis in Brazil?- How to plan your career in the cannabis market- The position I believe for next year- Better time management for better results- The importance of evaluating team performance in the cannabis sector- The job of looking for work with cannabis- What does your company need to innovate in the cannabis sector?- How to create a good working environment for your team?- What is the purpose of working with cannabis?- How to do well in a cannabis interview- The first steps to have a high performance team- Quick guide to hiring in the cannabis industry- Do you know how to plan your career in the cannabis sector for the coming years?- Christmas and retail in the cannabis sector: 10 ways to end the year with great sales- 10 tips to increase your cannabis network and create new opportunities- I am a leader in the cannabis sector, what to do now?- How to work with cannabis in Brazil?
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  • Kaya Mind
    Head Of Sales
    Kaya Mind Nov 2022 - May 2024
    São Paulo, São Paulo, Brazil
    - Development of commercial strategies- Opening new customers and contacting current customers- Development of commercial proposals, conducting meetings and negotiating with clients- Development of marketing strategies and actions to support established commercial actions: creation of landing pages, email marketing and email cadence, construction of an action calendar, extraction of campaign reports, creation of blog texts- Responsible for the development of online courses project, course grid strategy and covered content, contact with partners, relationship with market-places and planning of marketing actions- Member of the Leadership Team and Member of the Board of Directors/Board Meeting of the company along with partners and other leadersAuthor texts written for Kaya Mind's blog:- Consumer Insights: how knowing your customer helps increase sales- Customer Success: customer satisfaction in the cannabis market- Learn how to boost your sales in the cannabis market in Brazil- 5 tips for getting to know your customers better in the cannabis market- Seasonal dates: how to leverage sales throughout the year?- Omnichannel: how to use this strategy in your tobacco shop or growshop- Marketing for tobacconists: how to work online and offline
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  • Kaya Mind
    Project Manager, Marketing And Business Strategist
    Kaya Mind Feb 2021 - Nov 2022
    São Paulo, São Paulo, Brazil
    - Management of market research and data intelligence projects focused on the cannabis market in Brazil, with a team of more than 14 people, 6 different areas- Complete structuring of projects and tasks using ClickUp management software, creation and monitoring of roadmaps- Conducting Daily Meetings, weekly project meetings and Squads- Strategy creation and development of marketing campaigns, lead generation and inbound marketing - online and offline- Development of email marketing, email cadence, landing pages, sales page, UX projects, wireframe creation- Development of business strategies
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  • Warana Leadership Trainings
    Marketing Director
    Warana Leadership Trainings Apr 2020 - Jan 2021
    Sunshine Coast, Queensland, Australia
    - Responsible for structuring the marketing area- Definition of strategies and digital campaigns- Product Development and Launch- Online media management, SMM, marketing funnel, digital content and events
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  • Meu Negócio Dando Certo
    Founder, Consultant And Mentor Of Business And Digital Strategies
    Meu Negócio Dando Certo Mar 2018 - Jan 2021
    São Paulo, São Paulo, Brazil
    I launched a digital business consulting firm dedicated to assisting small and medium-sized companies in Brazil and internationally. My focus was on improving their digital presence and crafting comprehensive business and marketing plans. This included developing extensive business strategies covering finance, HR, marketing, and sales, implementing digital strategies and campaign operations (ads, social media, sales funnel), and providing mentorship for companies and leaders.
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  • Crescimentum
    Associate Marketing Manager
    Crescimentum Jun 2016 - May 2018
    São Paulo, São Paulo, Brazil
    - Responsible for the digital transformation process of the brand with full online presence- Structuring a multidisciplinary marketing team- Annual online and offline marketing planning and strategy (including branding / performance / sales / leads media campaigns, inbound marketing, lead generation, growth-hacking, small to large events, video production, webinars, presentations)- Relationship with partners and suppliers- Management of digital and PR agencies- Budget Control, ROI Analysis and Financials Projections- Product Launch: APP - High Personal Performance, 3-day immersion course focused on the participant's self-development and emotional intelligence.
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  • Cennarium
    Marketing Manager
    Cennarium Aug 2015 - May 2016
    São Paulo, São Paulo, Brazil
    - Responsible for marketing campaigns in the United States and English speaking countries (Canada, England andAustralia).- Management of digital marketing agency and PR agency- Briefing, planning, campaign approval and creative meetings- Projects developed in the following areas, such as Search, SEO, Content Marketing, Digital Media, Social Media and EmailMarketing- Market research and competition reports
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  • Newbridge Agency
    Cofounder / Marketing & Operations Director
    Newbridge Agency Aug 2011 - Jul 2015
    São Paulo, São Paulo, Brazil
    - Co-founder of full service digital agency focused on serving micro, small and medium-sized companies- Team development, training and management- Project management for digital analytics, social media, website and e-commerce development and management, sponsored links, usability, growth-hacking.- Relationship with customers and business partners- Budget management, definition of processes and business- Management of the commercial team, structuring processes for prospecting customers, drafting proposals, presentation, sales and after sales- Product Launch: Pazzla - digital studio focused on the development of customized responsive websites and sponsored link campaigns for small companies.- Product Launch: ShoppingVagas - job search site focused on connecting professionals in the shopping center segment with the brands that offer job opportunities.- Projects carried out for: Casio Brasil and Latin America, Apex Brasil, Bamboo, ABACT, Geográfica Editora, Bombardier, PSM Company, among others.
  • Marisa - Ecommerce
    Innovation & Online Partnerships Coordinator - Ecommerce
    Marisa - Ecommerce Feb 2015 - Jun 2015
    São Paulo, São Paulo, Brazil
    - Responsible for a multi-disciplinary team in the areas of Digital Innovation, SEO, Design, Front-End, Partnerships and Marketplace focused on increasing the performance of e-commerce KPIs- Project Management in the Digital Innovation area with a focus on ecommerce customer conversion and retention- Planning and realization of AI and UX projects, growth-hacking and A / B testing- Mobile website project development: screen mapping, layout definition and approval, prototyping, usability tests- SEO focused on content generation, positioning, direct leverage and referral traffic, link building- Acting in Partnerships in the development of media kit for the sale of advertising on the website, monetization of inventory, relationship with partners, scheduling of seasonal campaigns, negotiation of commissions, market mapping, prospecting of brands already active in ecommerce for new sales actions of media, search for partners with services to increase conversion and revenue- Marketplaces: integration and partnership with CNOVA (Extra.com.br), B2W, Walmart and MercadoLivre.com
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  • Boo-Box – Social Media Advertising
    Product Manager
    Boo-Box – Social Media Advertising Apr 2014 - Dec 2014
    São Paulo, São Paulo, Brazil
    - Responsible for managing and developing the “Self-service” product, with a focus on advertising on social media for SMEs and online advertising agencies - Planning and execution of growth-hacking / marketing actions with a focus on the optimization of established KPIs, structuring of conversion channels, lead generation, partnership development and research - with direct reporting to the founder and president. - Management of online agencies for media campaigns on Google and Facebook (Sponsored Links, Display, Content, Contextual, Remarketing, Lead Generation) and PR agency- Implementation of sales structure via Telemarketing - hiring, training, creating scripts and attendance. - Planning and Execution of participation in Fairs and Events of the segment (eg: RD Summit) - Support to the IT team through specifications, tests, approval and approval of product releases - Planning and Development of SPEC and wireframes for product redesign, new features, landing pages and website
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  • Tv Globo And Globo.Com
    Digital Marketing Planner
    Tv Globo And Globo.Com Jan 2011 - Aug 2011
    São Paulo, São Paulo, Brazil
    - Planning and creation of digital and offline marketing campaigns for agencies, market clients and internal products of TV Globo and Globo.com- Projects and Strategies for: AutoEsporte (TV) Program, AutoEsporte.com (2011/2012 Planning), Coca-Cola (action 100% integrated with Rock in Rio - considered the largest digital marketing action by TV Globo and Globo.com until the year 2011), Rock in Rio (structuring a commercial project for the internet market), Volkswagen (Olha Minha Banda + Caldeirão do Huck), Fanta (Torre Copos + Caldeirão do Huck), C&A, Mais Você, Dream Fashion Tour ( itinerant fashion event in 12 cities in Brazil), Caldeirão do Huck (Olha Minha Banda, Lata Velha, Lar Doce Lar, Torre Copos), Ego, Novelas and TechTudo
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  • Webtraffic
    Sr. Digital Planner & Media Analyst
    Webtraffic May 2010 - Jan 2011
    São Paulo, São Paulo, Brazil
    - Responsible for the Media Planning area of the agency, performing all the strategic planning of online campaigns for new and current clients.- Planning of online campaigns involving: social media, online media, mobile, hotsites, websites, sponsored links, email marketing, augmented reality, social games and applications, e-commerce.- Planning and Projects developed for: MMartan, Instituto Eco Futuro (NGO created by the Suzano Group), Report, Lojas Marisa, O Povo Online, Compra Fácil, SHC - Citroën
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  • Ef Englishtown Brazil
    Sr. Marketing Analyst - Digital & Offline
    Ef Englishtown Brazil Mar 2005 - May 2010
    São Paulo, São Paulo, Brazil
    - Planning, operation and analysis of digital and offline marketing campaigns, such as lead generation and online sales through the development of online partnerships, search and display campaigns (Google Ads/Yahoo Ads/BING Ads), media campaigns with online portals (MSN, Yahoo!, Terra, UOL etc.), email marketing/newsletters campaigns, website optimization, landing pages creation and offline media campaigns in various channels- Analysis, control and budget planning of the marketing area and negotiation with suppliers- Contact with digital agencies and public relations, approval and creation of briefing and jobs- English-Portuguese marketing content translator (until 2007) and later coordinating the translators team in Brazil- Projects and usability analysis and A/B tests in websites, landing pages, digital media and email marketing.- Logistics of gifts (Hong Kong-Brazil), using a local mail provider and responsible for the project of reduction of logistic costs at 200% / year- International Travel for Global Marketing Training in Amsterdam, Netherlands – 2008, December- I started my career in the company as Customer Service Intern talking with customers by telephone and email for questions, charges and chargebacks between Mar. 2006 to Jun. 2006, then I migrated to Marketing Intern and from Jan. 2007 as a Senior Marketing Analyst.
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Danilo Lang Skills

Online Marketing Digital Marketing Web Analytics Email Marketing Sem Mobile Marketing Marketing Google Analytics Coaching Online Advertising E Commerce Marketing Strategy Digital Strategy Social Media Social Media Marketing Strategy Marketing Online Google Adwords Digital Media Crm Web Marketing Seo Ppc Start Ups Business Planning Media Planning Search Engine Marketing Customer Relationship Management Team Leadership Business Strategy Strategic Planning Advertising Corporate Events Go To Market Strategy

Danilo Lang Education Details

Frequently Asked Questions about Danilo Lang

What company does Danilo Lang work for?

Danilo Lang works for Cannabis Empregos

What is Danilo Lang's role at the current company?

Danilo Lang's current role is Founder.

What is Danilo Lang's email address?

Danilo Lang's email address is da****@****ail.com

What schools did Danilo Lang attend?

Danilo Lang attended Escola Superior De Propaganda E Marketing, Faculdade Impacta Tecnologia, Impacta Treinamentos, Impacta Treinamentos, Faculdade Ibta, Fecap.

What are some of Danilo Lang's interests?

Danilo Lang has interest in Web Usability, Computers, Technology, Behavior, Internet, Strategic Books, Travel.

What skills is Danilo Lang known for?

Danilo Lang has skills like Online Marketing, Digital Marketing, Web Analytics, Email Marketing, Sem, Mobile Marketing, Marketing, Google Analytics, Coaching, Online Advertising, E Commerce, Marketing Strategy.

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