Dani Maatouk Email & Phone Number

Santa Monica, CA

• Key responsibilities: Supported developers, design team, QA, strategic partnerships and vendor relations. Managed presentations, demos, training and set up of social TV platform for studios. Provided individual client.
• Ignited relationships with technology partners to improve hardware and software solutions, reducing initial set up costs for broadcasters by 45%.
• Optimized workflow and installation guides for easy adoption and appeal.
• Developed strategy for system enhancements, optimizing consumer UI and integration with social media outlets to fuel maximum user engagement.

Santa Monica, CA

• Key responsibilities: Completed analyses of competitors, market, and trends. Managed campaigns via SEM including keyword analysis, SEO, PPC, and affiliate marketing. Developed social media and engagement strategies.
• Managed marketing team in creation and development of viral campaigns for customer acquisition on licensed properties. Key clients: Domo, Speed Racer, Roush Fenway, Guns N Roses, and Hard Rock Vodka.
• Created and managed development of 25 websites using popular related brands for higher search traffic, generating 25k/MO unique visitors in the first quarter and creatively emerging our games for exposure.
• Reached over 500K downloads on first mobile game through publications, SEM and affiliate marketing.

Los Angeles, CA

• Key responsibilities: Directed SEM, e-commerce and creative campaigns. Managed online advertising, budgets, analyses, and conversions including Google, Yahoo, Bing and Facebook. Set up and managed affiliate programs..
• Improved customer experience through service changes resulting in 25% increase of customer retention.
• Established new distribution channels, more than tripling brand exposure.
• Built relationships with PR firms, getting featured articles in AARP with over 38 million members.
• Developed social media/ YouTube marketing strategy, going viral and capturing over 10k first time shavers.
• Branded two new e-commerce sites, retailing competitor’s shaving products, exposing 2k/month new consumers to the Rolling Razor brand and generating 50k/month in revenues.

Los Angeles, CA

• Key responsibilities: Built and managed e-commerce sales team and process. SEM strategy, PPC, landing page optimization and media. Sales forecasting, merchandising, manufacturer relationships and contract negotiations..
• Branded and grew an online retailer of pro audio/video products in a highly saturated market, reaching 2.5 million in revenues by year two.
• Adopted and developed Netsuite cross-platform solution, increasing overall efficiency of process by 35%.
• Established multiple sales feeds across the web, resulting in 25% increase in revenue.
• Created a YouTube channel with footage of tradeshows and latest technologies, generating over 3.0 M views, increasing repeat buyers by 8%, totaling an average of 17% YTD 2007.
• Negotiated volume rebates and customer direct shipping, increasing bottom line by an average of 10%.

Inglewood, CA

• Key Responsibilities: Managed sales force, merchandising and manufacturer relationships. Negotiated service and merchant contracts. Directed warehouse and inbound/outbound package logistics. Managed trade shows and.
• Built and developed one of the first on-line retailers of DJ and professional audio equipment.
• Set up and managed complete business process, warehousing, and package logistics.
• Put Government CCR contracts in place, boosting sales by 18% YTD 2002.
• Aided in strategy and development of the very first automated price match system in the industry, more than doubling revenues, and reaching 3.5M in revenues by year three.
• Recruited 17 employees for sales, warehousing, development and support, with little to no turn over.