Dani Thompson Email & Phone Number

Wilmington, Nc, Us

Remote

- Develop & execute marketing strategies for diverse B2B/B2C clients across industries.- Manage client relationships & project workflows, delivering results within deadlines & budgets while ensuring client satisfaction.- Craft engaging SEO-optimized copy for websites, blogs, email campaigns, & social media, enhancing brand voice and audience engagement.- Work cross-functionally with client’s internal teams & vendors.- Develop & implement advertising materials, social media strategy, creative vision, brand messaging, and performance audits and analysis.- Provide full-stack marketing services, including SEO optimization, copywriting, and multi-channel campaign management.- Conduct website and content audits, performance analysis, and reporting to optimize marketing efforts, improving client conversion rates and ROI.- Provide strategic consulting on branding, market positioning, and content creation for new product launches and business growth.

United States

- Developed and implemented a comprehensive content strategy aligned with both short- and long-term marketing goals.- Led the content team in creating diverse, high-quality content (blogs, whitepapers, webinars, infographics) to attract a qualified audience and enhance engagement.- Optimized all website content for SEO to increase visibility and web traffic.- Ensured consistent brand messaging across all content and PR efforts, adapting narratives for various channels and audiences.- Managed PR strategy, including media outreach and building relationships with journalists and influencers.- Analyzed data and metrics to assess content performance, adjusting strategies to improve effectiveness and achieve KPIs.- Collaborated with marketing, sales, and product teams to ensure cohesive messaging and alignment with business objectives.- Oversaw content distribution across multiple channels to maximize reach and impact.- Identified and leveraged content opportunities for revenue and lead generation.- Regularly engaged with internal and external stakeholders, including executive leadership, to align content strategies with business goals.- Conducted market research to understand audience needs and preferences, informing content strategies and campaigns.

Remote

- Developed and executed content strategies to attract a qualified audience and enhance engagement, including blogs, whitepapers, webinars, and infographics, etc.- Managed content team, assigning tasks based on expertise and availability to ensure timely delivery of high-quality content.- Optimized website content for SEO, significantly increasing visibility, organic traffic, and search engine rankings.- Implemented SEO best practices and targeted content campaigns to drive traffic growth on websites and social media platforms.- Analyzed content performance metrics to refine strategies and enhance effectiveness, resulting in sustained audience growth and improved engagement.- Built and nurtured an online community through strategic content efforts, driving brand loyalty and audience retention.- Collaborated cross-functionally with leadership, sales, product, & design teams to align content with business goals & enhance brand presence.- Utilized keyword research and competitive analysis to inform content creation and ensure alignment with SEO goals.- Wrote and managed press releases and news publications.- Developed and implemented branding strategies, including copywriting guides, media guides, general capabilities decks, and branding guides.

Tempe, Arizona, United States

- Governed the company's marketing department, all content creation, and branding strategies, including blogs, web, landing pages, social, whitepapers, and other marketing and sales collaterals.- Increased website traffic through the implementation of SEO best practices and targeted content campaigns.- Wrote and produced engaging and informative media posts, resulting in an increase in social media engagement and followers.- Created and managed a content calendar, resulting in a consistent and cohesive brand message across all marketing channels.- Managed the creative team providing guidance and feedback to ensure all content met company standards and goals.- Prepared annual marketing plans and monthly calendars- Managed and refined all social media across various platforms

Wilmington, North Carolina Area

- Partnered with over 90+ retail and food brands for events and marketing: Victoria's Secret, Ulta Beauty, Bath & Body Works, PetSmart, Torrid, and more.- Managed social media and content calendars for a high-end shopping center.- Created content for web, social, blogs, newsletters, flyers, signage, etc.- Managed special events, monthly newsletters, and monthly articles. Increased visibility and attendance of events by developing and executing effective PR and marketing strategies.- Built and maintained relationships with key influencers and partners to expand brand reach and awareness.

Wichita, Kansas Area

Responsibilities:• Transitioned over 40 employees to a new PM software for more efficient project management and workflow• Managed IT help desk for the entire company• Planned and managed a VIP, high budget event for the NCAA Men’s Basketball Tournament• Managed high budget marketing events • Communicated clear direction and information to ensure teams understand the project scope, timing, and requirements.• Monitored team bandwidth and collaborated with team leads to help circumvent escalation issues and have contingency plans in place as needed.• Reviewed projects to ensure required assets and reference materials were provided at all stages of the routing process.• Championed agency policies and procedures to execute efficient, accurate, and timely delivery of projects or tasks at all stages• Coordinated and attended daily production meetings; stayed informed and provided updates on all projects• Provided senior management with workflow recommendations and assisted with troubleshooting performances and standards issues• Managed and utilized workflow systems and databases such as Wrike, Basecamp, and various CRMs• Supported senior management• Planned and managed all phases of the creative process to ensure projects were prioritized, on track and had the proper resources allocated• Managed and oversaw internal events, focus groups, and client events, projects, and tasks.

Wichita, Kansas Area

Responsibilities:• Managed all office-related and some HR duties for a company of over 40 people.• Supported Business Manager, Managing Partners, and CEO• Managed security of employees and building and conducted new employee onboarding.• Planned and coordinated corporate and client events including focus groups and high budget events of $10,000+• Managed client and vendor relationships• Conducted weekly and monthly client relation calls to make sure our clients received stunning customer service and their needs were met.• Conducted market research for various clients and internal needs.• Managed calendars, travel, meeting, and event arrangements• Prepared reports and financial data. Supported the business manager with invoicing, receiving payments, and collections. • Tracked budgets and expenses• Contributed blogs, photography, and creative marketing materials • Communicated with external creative service providers and vendors• Oversaw the maintenance of buildings, grounds, security, and office equipment• Maintained records of all internal purchases, orders, and office-related expenses.

Wilmington, North Carolina Area

Responsibilities-Mentored the Studio Production I course.-Operated cameras for various productions.-Took on a variety of roles including but not limited to:>Director>Floor Director and Producer>Assistant Director (1st and 2nd AD)>Assistant Producer>Switcher/Technical Board Operator for both live and taped studio productions>Camera Operator>Lighting Technician-Actively participated in pitch meetings providing creative ideas-Collaborated with staff on filming and editing videos produced for the Communication Department-Proofread scripts-Edited video using Adobe Premier-Created graphics with Photoshop and Indesign-Assisted with general Production and Office Administrative duties.

Wilmington, North Carolina Area

Responsibilities-Managed the boutique's day to day operations-Coached and trained associates-Opened and closed the boutique-Built and maintained customer relationships-Managed outreach and clientele-Processed incoming/outgoing packages, damages, transfers and shipment-Exercised strategic consulting including business plans and sales development strategy-Maintained and exceeded personal and boutique sales goals and quotas-Managed payments and bank deposits-Managed associate schedules-Maintained boutique standards-Created a warm, safe, and educational experience for the customer

Wilmington, North Carolina Area

Port City Community Church (PC3) is a large, contemporary church with multiple campuses throughout southeastern North Carolina. I assumed various production positions at multiple campuses.Responsibilities:-Assistant Stage Producer-Managed computer graphics during live services-Pitched creative ideas in meetings and rehearsals-Created and edited content on ProPresenter and Photoshop-Directed band and talent during live services-Managed technical switch board during live services and remote shoots-Acted as producer for multiple services-Performed in the worship band in the Children’s Ministries-Managed lighting board during live services-Operated mobile cameras for live and non-live studio production-Read and rehearsed scripts

Wilmington, North Carolina Area

Production assistant role as well as non-speaking acting roles. -Eastbound and Down (Television Series)-Tammy (Feature Film)-Under the Dome (Television Series)-Secrets and Lies (Television Series)-The Generation Y. (Independent Film)

Wilmginton, Nc

Personal Assistant to an Independent Film and Television Set Designer and BuyerResponsibilities -Assisted with daily administrative tasks, scheduled appointments and handled all courier services-Analyzed scripts and noted items needed for film set-Kept detailed records before and during shooting-Prop returns-Photographed items used for set-Arranged travel, accommodation and, occasionally, travelling with the Designer to take notes or dictation -Screened phone calls, inquiries and requests-Managed incoming email, faxes and post, often corresponding on behalf of the Designer-Carried out background research and presented findings-Produced documents, briefing papers, reports and presentations-Organized and attended meetings and ensured the Designer was well prepared-Responsible for accounts and budgets

Bachelor Of Arts (B.A.), Communication And Media Studies

Activities and Societies: Lambda Pi Eta, Communication Department Intern, Eco ClubMember of the National Communication Honor Society.

Associate Of Arts And Sciences (A.A.S.), Communication And Media Studies

Activities and Societies: Radio DJ, News Anchor, Journalist and Television Personality for BCCTV, Video Production Member, Journalist.