As an Advisor or Interim, I introduce PLG, improve activation and retention, establish product and BI analytics, optimize pricing and email campaigns, and set up the growth department the right way.In the past, I've done hyperscale at TIER ($20M -> $200M ARR), and VEED ($10M -> $25M ARR). I used to lead growth orgs of up to 30 people from Marketing, Product, Technology, Performance Marketing, CRM, Research, Data, and Design domains.Open for work!Book a free growth consultation here https://calendly.com/dani-time/
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Interim CpoGlobal Work AiBerlin, De -
Startup Advisor | Interim Head Of Growth & CpoProduct Universe Aug 2020 - PresentStartup Clientshttps://tactiq.io/https://wizart.ai/https://dreamclass.io/https://getqurio.com/https://datuum.ai/https://webvizio.com/https://gracely.io/https://endogusto.com/https://talentcards.com/https://traitforward.com/https://cycleops.io/VC Clientshttps://starttech.vc/https://p2s.vc/https://abrt.vc/ -
Interim CpoStarttech Ventures Jan 2024 - PresentInterim leadership role to level up product, growth, and marketing functions of the entire venture studio. -
Fractional Head Of Product & GrowthStarttech Ventures Oct 2023 - Dec 20238h / week position to lead product, design, and growth functions in 5 early-stage b2b SaaS companies. -
AdvisorStarttech Ventures May 2022 - Oct 2023Advising a portfolio of early-stage startups. Product-market fit strategy, ICP definition, product analytics, retention & churn, marketing. -
Fractional CpoQurio Jan 2024 - Present -
AdvisorQurio Apr 2023 - Jun 2024 -
Course CreatorReforge Oct 2023 - Jul 2024Creator of the Course: Building Leadership Skills for PMs - https://www.reforge.com/courses/building-leadership-skills-for-pms -
Interim GrowthTactiq Jan 2024 - May 202420h / week contract to establish growth foundations - clean data in Mixpanel, weekly growth dashboards, growth forecasting, experiment backlog, AB testing and CRM automations. -
Co-Founder (Exit To Reforge)Ahead Of Product Nov 2021 - Oct 2023The course is now exclusively available on Reforge - https://www.reforge.com/courses/building-leadership-skills-for-pmsPreviously, Ahead of Product is an immersive learning experience designed for Product Managers:- We will provide a proven framework on how to become a product leader through managing organizational complexity.- You will work in a group together with other high-achievers, each acting as a peer mentor and accountability partner for you.- After the first session, you will pick on of the complexities to manage, such as stakeholder collaboration, team composition, or domain knowledge.- We will help you make progress with that project through ongoing coaching, group work, and clear weekly goals.- In the end, you will transform your product organization, proving that you are qualified to move into a product leadership position. -
Head Of Product GrowthVeed.Io Aug 2022 - Jul 2023Berlin, GermanyStrategic leadership of product growth x-functional teams in Activation, Engagement, Monetisation, plus CRM, Performance Marketing, and Affiliates. Responsible for the product and growth strategy of the company, and the development of the growth culture in the org. -
AdvisorPsycholate Sep 2022 - Jun 2023 -
AdvisorSciencetraining.Io Sep 2022 - Mar 2023 -
AdvisorDreamclass May 2022 - Dec 2022 -
AdvisorTalentcards May 2022 - Dec 2022 -
Head Of Product GrowthTier Mobility Nov 2021 - Sep 2022Berlin, GermanyIncubating, hiring, and building product growth teams up to 30+ PMs, engineers, designers, researchers, and data analysts.Co-leading consumer growth & monetisation vision, strategy, plan, and execution with a focus on:∟ New user acquisition, including organic growth, referral and social mechanics∟ Activation and delivering a-ha moment∟ User lifecycle management communications - activation, retention, reactivation∟ Monetisation and pricing strategies including Subscriptions and Pay as you Go models in 200+ cities∟ Unlocking compounding macro effects between products based on data and economies of scale -
Group Product Manager - MonetizationTier Mobility Dec 2020 - Oct 2021Berlin, GermanyLeading several x-functional teams focused on monetisation topics: pricing models, prepaid ride packages, monthly subscriptions, referrals, and a loyalty program.Achievements∟ Grew Tier Shop product to bring 7-digit monthly revenue∟ Launched 20+ AB experiments with the teams∟ Developed and implemented a new mid-term strategy framework for all 10 product teams∟ Influenced long-term product strategy of Tier, including KPI trees and strategic bets∟ Switched the product teams from reactive planning to outcome-driven roadmapping∟ Introduced a new experimentation framework based on hypotheses trees ∟ Created and implemented a new educational framework for PMs -
Senior Product Manager - Payments And FraudTier Mobility Jan 2020 - Nov 2020Berlin Area, GermanyMy team covered payments, prepaid ride passes, monthly subscriptions, invoicing, failed payments, Stripe and PayPal integrations, and fraud prevention in 80+ markets with 10+ currencies.Achievements∟ Launched Tier Shop with ride passes and subscriptions, and grew it +100% MoM for 6 months∟ When Covid started, recovered 10,000+ unpaid invoices that were considered lost∟ Improved success rate of unpaid invoice recollection by 10 percentage points∟ Suggested and spearheaded new team structure in Monetisation -> got HoP promotion to build it -
Board MemberAbrt Jan 2022 - Jun 2022Advising ABRT and its portfolio companies on product and growth strategies to move from a consulting-based business to a product-led organization. Part of the Board with the non-executive role. -
Chief Product OfficerVai Sep 2018 - Nov 2019Berlin Area, GermanyIf you are an SME that sells on Amazon or Shopify, VAI can give you credit funds within 24h so that you can buy more stock from your supplier worldwide. The whole process is fully online and completely paperless.I led the product & design team and was responsible for creating and implementing a product strategy based on the company business plan. Key achievements:1. Delivered product milestones several quarters in a row that unlocked two financing tranches.2. Started a growth team and introduced A/B testing. In just 6 months:* Connect bank account online: +150% improvement* Signup form: +100% improvement* Customer uploaded all docs for credit scoring: +120% improvement* End to end full conversion: +100% improvement3. Started and owned the OKR framework for the entire company. After 2 quarters, all main KPIs have significantly increased, such as deal turnover, number of purchases, and product conversions.4. Released an internal ERP system to automate Operations and Finance processes.* Deal approval time went down from 35h to 2h 8m* Deal confirmation and supplier payout time went down from 28h to 5h 32m* Ops and Finance teams were able to support +250% growth of deals without growing in headcount
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Interim Director Of ProductData4Life (Formerly Gesundheitscloud) Apr 2018 - Sep 2018Berlin Area, GermanyMain responsibilities:• Straighten existing product processes and introduce new product approaches• Coach product and tech teams on Scrum and Kanban methodologies• Improve tasks prioritization process and reduce team communication overhead I was also managing "Innovation Sprints" project where a team takes a business opportunity and works on it for 12 weeks. The team researches the market, ideates on a potential solution, validates the solution with customers, builds several MVPs, tests them on USA & European market, and then launches the product offering. My role was to oversee the whole program, coach the teams on product and tech questions, and help them come up with bright ideas and bold solutions. -
Head Of ProductArgo Trade Solutions Sep 2016 - Apr 2018Berlin Area, GermanyARGO created a way to insure and finance trade transactions worldwide through an innovative digital platform. We are helping customers from Europe, China, and South Africa to trade goods on a completely new level.My main product was an internal web ERP system for finance, operations, and sales teams. The tech team (completely remote) has built it from scratch under my direct supervision. In that admin panel, ARGO employees could manage invoices, transactions, and companies, it had Salesforce integration and a separate BI analytics block. The second product was customer facing web application to initiate transactions and manage documents. -
Founder And CeoMailburn Apr 2014 - Mar 2017Mailburn is an email startup I founded in 2014. I have built a company from zero - found co-founders, raised money from investors and launched a mobile application in the App Store. Mailburn has graduated acceleration programs of Startup Sauna (Finland) and turn8 (UAE).As a startup founder I did everything:* Business development, product strategy, and vision* Managing remote team of 10+ people* Overseeing design, iOS and back-end development* Marketing, inbound marketing and SMM, writing blog publications* Team building, hiring top grade specialists and general HR management* Fundraising, securing partnerships with vendors* Public speaking on conferences, pitching the product to investors* b2b sales, customer support, and product deployment -
Head Of ProductInfobox Sep 2013 - Apr 2014Saint Petersburg, Russian FederationInfobox is a Russian hosting company that has email hosting, cloud hosting, VPS hosting, and business services such as VoIP and backup services. I have worked there as a Product Director and reported directly to the CEO of the company.• Product management: planning, organizing, customer development, coordination, and deployment during the whole life-cycle of the project• Technical requirements analysis, writing product specs, prioritization of the backlog and creation product UX (hosting admin panel and company e-commerce website)• Ensuring smooth communication between company departments and remote teams• Working with web-analytics and improving product metrics• Helping with marketing efforts - blogging, branding, conferences, public speaking
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Director Of Product & EngineeringItmozg.Ru Jan 2012 - Aug 2013Saint Petersburg, Russian FederationITmozg is a hiring website (similar to monster.com) for IT industry in Russia. I joined the company almost from its inception and built an IT department of 10 people from scratch, led the tech team and reported directly to the CEO.• Tech team management (developers, designers, QA) including quarterly reviews and conducting interviews• Agile project management, release management, and dev-ops• Comprehensive migration of the site from the old platform to a brand new one, including server, framework, and database change• Public speaking at various IT conferences (Bitbyte in St. Petersburg and Moscow, High-Performance Conference in Moscow and others)
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Senior Fullstack EngineerExigen Services Oct 2009 - Jan 2012Saint Petersburg, Russian FederationServer-side development on various international projects within the team.I have worked with PHP, MySQL, JavaScript, MongoDB, Sphinx, Apache+Varnish, SVN.Projects were managed in JIRA and we used SCRUM for development planning. -
Fullstack EngineerKorus Consulting Jun 2007 - Sep 2008Saint Petersburg, Russian FederationMy main project was an intranet portal for 500+ employees, with news, documents, newsletters, blogs and forums for each department:- Server-side development on Drupal with PHP + MySQL- Leading a team of two developers and a designerSeveral side company projects on C#:- Custom phone calls statistics application for employees- Marketing campaign analyzer for PR department- Basic MS Dynamics CRM experience
Dani Pavlu Education Details
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Startups & Entrepreneurship -
Gpa 4.5 Out Of 5
Frequently Asked Questions about Dani Pavlu
What company does Dani Pavlu work for?
Dani Pavlu works for Global Work Ai
What is Dani Pavlu's role at the current company?
Dani Pavlu's current role is Interim CPO.
What schools did Dani Pavlu attend?
Dani Pavlu attended Founder Institute, Baltic State Technical University "voenmeh" Named After D.f. Ustinov.
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