Danielle Rodgers Email & Phone Number

Indianapolis, Indiana Area

I collaborate with clients across the Consumer Products Industry, from start-ups to well-established businesses, offering the additional resources needed to thrive. My mission is to guide you through the dynamic landscape of digital marketing. Whether you're uncertain about how to optimize your social media presence or lack the time to focus on your branding and marketing/promotional objectives, I am here to boost your visibility, drive conversions, and help you capture more market share.

Indianapolis, Indiana Area

Angelcare Sassy is a global manufacturer within the juvenile industry specializing in diaper disposal systems, baby monitors, developmental toys and bath products. • Built marketing foundation/strategy through newly established brand guidelines.• Developed and implemented marketing strategies with a key focus on digital growththrough social media, influencer engagement and partnership agreements.• Executed a simplified shopping experience through in-store video, POP displays, andkey USP call-outs.• Launched review syndication platform providing insights and conversion.• Worked closely with Babies R Us and Buy Buy Baby specialty stores to develop enhanced content delivering the most value across product offerings in-store and online.

Deflecto is a global manufacturer specializing in plastic injection molded products for consumer use. Operating as the world’s largest chairmat, bicycle reflector, point of sale manufacturer and a global leader in sign and literature holders, office workspace accessories, and organizational storage.• Introduced new channel opportunity including creation and execution of businessplan, sales and marketing strategies and new product development.• Developed social media strategy to build brand awareness for new Art, Craft and Educationchannel through creation of blog, design team, brand ambassador team and throughother social platforms.• Championed enhanced content to include copy, imagery, and video production insupport of retailer’s ecommerce initiatives.

• Managed cross-functional teams to effectively introduce new products,identifying gaps in product portfolio and leading overall category strategies.• Analyzed manufacturing costs and strategies for marketplace competitiveness. Ledbusiness development effort for office products and Art, Craft and Education divisions.

The Consumer Network Solutions division specialized in bringing telecommunication devices to the mass market under the GE and RCA brand name. • Managed marketing efforts for home and office phones licensed under the GE andRCA brand names.• Considered expert in industry at developing and executing merchandising toinclude displays, planogram layouts, fixturing, signage and overall productpresentation.• Developed and executed point of purchase display program which became goldstandard for industry resulting in increased shelf space.• Created marketing launch plans to include web videos, product demonstration elearning’s,overall marketing messages, selling and training.