• Lead new product launches for international markets, focusing on women’s health, ophthalmology, and lung cancer portfolios.• Conducted competitive analysis and market research for effective portfolio management, leading to the addition of 15 new products to the pipeline and achieving FY (23-24) sales of 1.4 million USD.• Analyzed IMS data to derive trends, generate business intelligence, and identify growth opportunities in international markets.• Secured outsourcing partners through strategic negotiations, resulting in finalized contracts.• Built interactive dashboards in BI tools to track market trends, regulatory changes, and competitor activities, enhancing product development strategies.• Trained the marketing team on new products, ensuring they had the knowledge and skills to effectively promote and commercialize them in key markets.• Collaborated with global packaging industry partners to work on the introduction of preservative-free bottles (PFB) for ophthalmology products, aiming to manufacture products in PFBs in Pakistan for the first time, enhancing product quality and safety for local consumers.