Danielle Shepard Email & Phone Number

Plan and execute digital strategy (social media & external email marketing) for Mayor Jane Castor and the City of Tampa Create content for and execute City's internal communications strategy via internal newsletter, the "Mayor's Message" Support storytelling, branding, & digital strategy efforts (paid social media and Google Ads digital advertising) for the City of TampaAssist media relations team with traditional media management (talking points, press conferences, and interviews)Provide interdepartmental branding guidance and produce (digital & print) graphic design materials as needed Prepare interdepartmental talking points, presentation decks, and press releases as needed

Tampa/St. Petersburg, Florida Area

Support the Senior Graphic Artist & Digital Strategist in providing the following services to all City Departments: brand identity, logo design, video production, graphics development of creative themes and schematics; strategy to achieve their goals through print and digital media; image/photo enhancement and/or manipulation; design and execution of creative, high-quality, print-ready publicationsGenerates, edits, publishes and shares daily content to Facebook, Instagram & Twitter for The Sail Plaza & The Tampa Convention CenterDevelop social media campaigns to address specific goals and initiatives for The Tampa Convention Center & The Sail Plaza, including creating & implementing an influencer marketing campaign resulting in over 40% growth in Instagram followers in 2 months Use creative thinking and initiative to analyze social media performance metrics and make recommendations on content, design or features to improve effectivenessProactively brainstorms, including mocking up design ideas and presenting strategic communication ideas to internal staff

Tampa/St. Petersburg, Florida Area

Pitched, secured and filmed National Geographic series, “Secrets of the Zoo” airing domestically and internationally to millions of viewersDeveloped social media strategies & voice to reach new audiences such as millennials and tweens with tactics including more video content & an organic Instagram presence with a consistent aesthetic. Increased Instagram following by 35% & Facebook by 5,000 in 8 monthsIdentified and worked with bloggers & social media influencers to promote the Zoo as a popular tourist destination. Macro influencers include @Dr.EvanAntin & @WhatLolaLikesManaged PR Coordinator - ensure growth, development by attending training sessions, weekly check-in meetings & assigning responsibilities on key projectsServed as Project Coordinator for the launch of Roaring Springs, the Zoo's new family water adventure & first phase of the Florida Realm expansionUsed social media to generate sales (i.e. tickets, add-ons, tours).Responsible for social media campaign for ZooBrews, selling over 1100 tickets generating over $80,000Monitored domestic market trends and research consumer markets & competitor activities to stay relevantAssisted with the creation of communication briefing documents such as press releases, media alerts & talking points

Served as Project Coordinator for the rebranding of ZooTampa at Lowry Park (formerly Tampa's Lowry Park Zoo), leading a cross-functional team of PR, marketing, events and operations Designed impactful visuals to create aspirational demand (graphic design of web graphics, in-park signage & collateral) Ensured brand aesthetic & voice were consistent on social media, consumer emails and website.

Main Library, Digital Library Of Georgia

Led the Athenaeum@UGA project, preserving the scholarly output of the University of Georgia by sorting and uploading files onto online archiveDigitized photos, slides and documents by scanning and editing for historical preservation

Tate Student Center

Atlanta, Georgia

Assisted Marketing team plan, prepare, and execute on-site guest enhancement events and fundraising events Promoted the volunteer program at two off-site events in the Atlanta community and attained interest from over 50 attendeesParticipated in weekly Marketing team meetings, brainstorms and planning sessionsCreated necessary pre-event and post-event materials, such as Run of Show and Recaps, for over 10 events and submitted various internal department requestsServed as an onsite point of contact for various partner organizations and over 8-12 volunteers per event

Athens, Georgia

Updated all social media platforms (Facebook, Twitter, Instagram, Tumblr, Pinterest)Created LinkedIn account for current members and alumni to enhance networking opportunitiesProduced and distributed organization’s promotional materials (flyers, newspaper ads, Facebook banners)Created website to further expand chapter’s online presence, resulted in increased chapter membership and served as a tool in fundraisingOrganized marketing material production to represent the organization, received recognition by the National Marketing Director of Gamma Sigma SigmaPlanned a two-day, on campus fundraising event, led a group of 130 members, exceeded goal of $2,000 by 15% for The Cottage (a sexual assault and children’s advocacy center)

Master Of Arts - Ma, Mass Communication In Digital Strategy

Graduated with Distinction

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Gamma Sigma Sigma, Public Relations Student Society of America, Relay for Life, Shop With a BulldogObtained.

High School

Activities and Societies: Yearbook Committee, Varsity Football Management, Thespian Society, Newspaper Staff, National Honor Society