• Social Marketing Management: Managing Facebook Ads, Instagram Ads• Google AdWords: Running Google Shopping, Search, Display and Re-marketing Campaign• Email Marketing: Creating and Implementing weekly e-mail campaigns by using MailChimp • Amazon Advertising: - Managing Ads Campaign of Sponsored Products & Sponsored Brands (Formerly Headline Search Ads)• Manage e-commerce Shopify website including new products feeds & Images Updates, HTML, CSS, editorial content, and product descriptions etc.• Managing All Discount offers & BOGO Sales for Members Only Store• Managing Amazon Seller Central Account and All Variant (SKUs) Price and Bidding to Competitors by using Auto Price Tools • Managing SEO Activities and Monthly Report • Generate Daily & Month to Date & Years by Revenue Reports of Amazon & Shopify • Analysis & Generate Daily & Month to Date Ads Spent and Sales Report of Amazon Ads Campaign• Analysis & Generate Daily & Month to Date Google & Social Channels Ads spent and Sales Report to ensure KPI's are getting met.

Roles & Responsibilities:• Understanding Client's marketing objectives and fully analyzing their online sector and competitors. • Communicate with clients on a regular basis to discuss client’s expectations and deliver reports• Communicate with team members to share knowledge and help solve problems.• Coordinating with other departments as per the requirement of the projects.• Plan, schedule and implement marketing content on relevant pages and across multiple websites.• SEO Technical Website Evaluation.• Web Analytics & Analytics Data Usability.• Duties include Website Review and Market Research; Keyword identification, comparisons, and strategic recommendations; Writing Meta and Title Tags; Suggesting Search engine friendly site contents including links and navigation; Article/ Press Release review; Creating Google Sitemap, generating traffic reports through google analytics and Ongoing SEO reporting etc.• Creating proposals and provide best possible solutions for client's requirement with some value addition (if possible) • Preparing SEO Plans, Define project timeline and expected results.• The ongoing monitoring and re-evaluation of Clients' strategies to maximize their results across all major Search Engines, involving Web Analytics, re-optimization of client's site and content, and the sourcing of new and relevant links for clients' sites. • Google Analytics performing deep-dive analysis to drive search marketing efforts.• Plan and create SEM campaigns adhering to best practices. Undertake activities such as keyword research, keyword categorization, writing ad copies, identifying optimum landing page, and campaign mapping.• Conversion Tracking, Google Optimizer, Google Ad words Editor• Implementing Conversion tracking code and doing optimization• Creating ad group through dynamic keyword insertion using broad, exact, phrase and broad modifier keywords

This is basically SEO and open source development company.