Danish Raza Email & Phone Number

California, United States

As a Sr. Product Manager at Folio3, I worked with over 50+ product managers, UI/UX designers, and engineers to ship 4 products for the following customers:Vytelle Sense – Web• Led a team of product managers, designers, and engineers in the successful development and launch of IoT-based data-capturing solution for the livestock production industry.• Defined and executed product vision, strategy, and roadmaps for the web-based solution, helping customers identify elite-performing animals expressing economically and environmentally important traits.WoofTrax – Mobile• Conducted digital discovery sessions to identify the key value proposition for a Walk for a Dog mobile app that has 700K users in the US.• Helped the stakeholders build a product roadmap and introduced new features to increase user engagement and retention.• Integrated with Customer IO for email automation, AdMob for monetization, and AppsFlyer to monitor ad performance.Vytelle Advance – Web• Led a 6-week digital discovery to identify user personas, refine the feature list for the MVP, and create a clickable prototype for Vytelle’s IVF management app for the cattle management industry.• Worked with the development team to convert the clickable prototype into a fully functional web application in 5 months.• Achieved 100% digital adoption within 3 months. Post go-live survey received a rating of 4.5/5 on User Experience.GroAlliance – Mobile & Web• Conducted a 6-week digital discovery with GroAlliance’s employees and clients to identify user personas, refine the feature list for the MVP, document the corn production lifecycle, and create wireframes and a clickable prototype.• Helped GroAlliance build mobile and web-based solution for managing the complete crop production lifecycle from planting to harvest, catering to seed corn and soybean growers.• Integrated with Apple’s Weather Kit for weather tracking and Google Maps to geo-fence fields.

Karachi

Bill & Melinda Gates Foundation – Web• Worked with stakeholders at the Bill & Melinda Gates Foundation to develop a web-based Animal Health Market Potential Tool for countries in Sub-Saharan Africa.• Converted complex MS Excel-based revenue prediction models into a responsive web application within only 5 months.• Enabled target users to reduce the time to calculate animal health market potential for a country from 6 hours to only 15 minutes. Hanor – Mobile & Web • Led the development of a mobile and web-based solution for Hanor, enabling them to track the performance of 350+ partner sites.• Enabled Hanor’s service technicians and health professionals to conduct recurring and non-recurring digital audits• Built offline support to enable users to capture data in remote locations where the internet is not available.Superior Farms• Conducted meetings with users of different departments and led the development of a web and mobile-based solution to help the company comply with USDA’s regulations.• Digitized the compliance and maintenance management workflows, enabling users to reduce the violation detection process from 24 hours to a few seconds.• Over 30,000 compliance forms and 3,000 reviews were submitted using the mobile and web app in the first 4 months.

Www.Tpsworldwide.Com

• Launched a responsive website for TPS based on open-source WordPress CMS.• Integrated the CMS with Salesforce for faster and better lead management and tracking.• Integrated Constant Contact email marketing tool with the CMS and social channels to increase the email subscriber base.• Implemented gated and non-gated content to help the marketing team increase the number of leads.• Utilized GA Analytics, Search Console, and AdWords to track and analyze the performance of both organic and paid campaigns.• Used SEO tools including Ahref and SEM Rush to identify keywords with high search volumes and low keyword difficulty.• Conducted market research to identify competitors’ digital strategy for traffic growth and present recommendations to the stakeholders.• Created a content strategy for both high-volume and low-volume keywords considering the impact on revenue generation.

Pakistan

- Responsible for initiation and execution of the CSR project to support local entrepreneurs by providing them logistics solutions to expand their service reach.- Worked with domestic logistics management companies to negotiate a standard service rate for Cash on Delivery (COD) orders.- Devised entrepreneur induction process to ensure the effectiveness of the CSR project.- Proposed a comprehensive training plan to help entrepreneurs reach new customers, acquire them, manage them and service them.

Www.Libertybooks.Com

- Helped the business increase sales by 175% in short span of time. - Launched Request a Book via Amazon to enable users to import books from North America.- Integrated with Tawk.to to introduce live chat on the website and enhance customerexperience.- Integrated with Alfa Payment Gateway to accept payment via credit and debit cards.- Enhanced all aspects of consumer lifecycle from order placement to confirmation calls and home delivery.- Integrated with Leopards Courier to expand footprint to 1400 new cities.

Www.Dealtoday.Pk

- Introduced a model for product prioritization on the website to increase category revenues.- Introduced a custom email marketing portal to enable the marketing team to send promotionalemails within a few minutes.- Helped the business reduce operational costs by enabling partners to upload deals using a self-service deals management portal.- Helped the business shift from a voucher-based approach to online retail by introducing product categories.- Integrated with 2Checkout to accept credit and debit cards on the website.- Introduced unique order codes for partners to verify customer’s cash on delivery coupons.

Master Of Business Administration (Mba), Marketing Management, Entrepreneurship Management, Sales Management

Bachelor Of Business Administration (Bba), Human Resources, Marketing

Activities and Societies: IBA Football Team, 2008-2011 P&G Battle of Brands Competition, 2010