Develop and execute creative content ideas aligned with the brand identity and objectives. Working on narrative based reels, collaborating with different women centric brands. Coming up with content ideas for youtube series/shoots. Editing content to ensure accuracy, consistency, and adherence to brand guidelines. Monitor and analyze content performance metrics to optimize strategies and identify areas for improvement.

Concept Development: Collaborated with the creative team to brainstorm and develop innovative advertising insights, concepts and campaigns.Content Creation: Created compelling content, including copywriting, moodboards, videoboards, design, scripts and multimedia elements for various advertising channels (print, digital, social media, TVC, DVC, etc.)Campaign Execution: Assisted in the execution of advertising campaigns from concept to completion, ensuring that they align with the client's goals and brand identity.Collaboration: Worked closely with art directors, designers, copywriters, and other team members to ensure seamless execution of creative projects.