Dan Casey Email & Phone Number

• Lead the planning, design and reporting of all strategic, title-specific and shopper research for all digital and physical movie releases globally
• Identify optimum marketing materials (TV/Digital ads, key art, messaging) to drive sales beyond regression benchmarks, uncovers key consumers trends in the marketplace and works with retailers to understand shopper.
• Design data visualization dashboards that combine data from across the organization to create new insights and to make better decisions more quickly
• Possess extensive knowledge of all qualitative and quantitative market research techniques including segmentation, discrete choice modelling, online communities, usability testing, ethnographies, and brand tracking

Santa Monica

Senior Vice President of Strategy & Analysis for Interpret LLC, a leading media and technology research firm. I lead the company’s digital content (movie) vertical, providing a wide variety of market research and consulting products to help clients gain a comprehensive understanding of consumer movie consumption habits now and in the future to help them.