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SUMMARY Strategic, innovative and collaborative leader with 20+ years of achieving unmatched results in global consumer insights, strategy development and data analytics. Possesses a unique combination of methodological expertise, research savvy and strategic vision to enhance decision making and deliver bottom-line results. Makes consumer insights accessible and actionable for all stakeholders.Specialties: Brand tracking, segmentation, discrete choice models, research communities, creative testing, data analytics, global consumer perspective
Universal Pictures Home Entertainment
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Vice President Global Consumer Insights & StrategyUniversal Pictures Home Entertainment Mar 2013 - Present• Lead the planning, design and reporting of all strategic, title-specific and shopper research for all digital and physical movie releases globally• Identify optimum marketing materials (TV/Digital ads, key art, messaging) to drive sales beyond regression benchmarks, uncovers key consumers trends in the marketplace and works with retailers to understand shopper behavior to drive conversion• Design data visualization dashboards that combine data from across the organization to create new insights and to make better decisions more quickly• Possess extensive knowledge of all qualitative and quantitative market research techniques including segmentation, discrete choice modelling, online communities, usability testing, ethnographies, and brand tracking
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Vice President, Strategy And Analysis - Digital Content GroupInterpret Llc Feb 2010 - Dec 2012Santa MonicaSenior Vice President of Strategy & Analysis for Interpret LLC, a leading media and technology research firm. I lead the company’s digital content (movie) vertical, providing a wide variety of market research and consulting products to help clients gain a comprehensive understanding of consumer movie consumption habits now and in the future to help them make the smartest strategic decisions. -
PrincipalCasey Research Consulting Jan 2009 - Feb 2010
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Vice President, ResearchUniversal Studios Home Entertainment Jan 2004 - Dec 2008 -
Director, ResearchUniversal Studios Home Entertainment Sep 2000 - Dec 2003
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Manager, ResearchUniversal Studios Home Entertainment Nov 1995 - Aug 2000
Dan Casey Skills
Dan Casey Education Details
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Business Admistration - Marketing Management
Frequently Asked Questions about Dan Casey
What company does Dan Casey work for?
Dan Casey works for Universal Pictures Home Entertainment
What is Dan Casey's role at the current company?
Dan Casey's current role is VP Global Consumer Insights & Strategy at Universal Pictures Home Entertainment.
What is Dan Casey's email address?
Dan Casey's email address is da****@****att.net
What is Dan Casey's direct phone number?
Dan Casey's direct phone number is +181877*****
What schools did Dan Casey attend?
Dan Casey attended California State Polytechnic University-Pomona.
What skills is Dan Casey known for?
Dan Casey has skills like Customer Insight, Market Research, Marketing Research, Strategy, Segmentation, Digital Media, Marketing Strategy, Analytics, Strategic Planning, Advertising, Digital Strategy, Marketing.
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