Dan Fiore Email & Phone Number

Pittsburgh, PA, US

United States

• Led the development and launch of Dickies Blank Canvas, a program that invited makers from around the world to remake the brand’s most iconic looks and sell their limited-edition creations on Dickies’ website. Worked.
• Worked with a creative team to guide Dickies from a legacy wholesaler to a DTC brand by building a more compelling, consumer-centric web experience from homepage to PDP via a sharpened brand voice and POV.
• Conceptualized, wrote, and directed the #StrangerThingsDay Upside-Down Hotline experience for Netflix and General Mills as an extension of their series-themed cereal boxes designed by SGK Inc.
• Crafted the brand vision for Kids Footlocker’s new House of Play concept, which aims to support underserved communities across the country through the power of play.
• Conceptualized the creative strategy behind experiential elevations of several Dick’s Sporting Goods categories, while providing copy support for the launches of Dick’s House of Sport and Public Lands.
• Worked with key stakeholders to strategize, develop, and execute the rebranding of IDL Worldwide in 2019.

• GRAND PRIZE - Writers' Digest 82nd Annual Writing Competition (~8,000 entrants)
• Work published by Mystery Tribune, Hot Metal Bridge, and more

• Providing brand strategy, campaign storytelling, and video production to brand clients and agency partners.

• Assisted the day-to-day management and direction of GNC’s wellness creative team.
• Led brand voice and positioning initiatives that culminated in the first brand guideline document in several years.
• Spearheaded a team devoted to the development of optimized Amazon content for all GNC products, including the production of several EBC videos.
• Wrote and edited radio scripts, ads, emails, social posts, and more marketing needs for all GNC wellness channels.
• Concepted, developed, and helped direct the creative strategy and execution of GNC product and sub-brand launches.

• Designed and taught two units of Composition & Culture per semester.

• Wrote website, social media, public relations, and paid search ad copy for various regional and national brand clients.

• Concepted and wrote Under Armour’s 2015 and 2016 I Will Awards multimedia entertainment.
• Developed branded destination-centric campaign concepts and subsequent multimedia creative for corporate sales incentive programs at Jack Link’s Jerky and Kimberly-Clark.

• Headed the brand copy department, refining the AEO brand voice while ensuring its consistent use across all platforms from in-store, online, and mobile to emails, direct mail, apps, and beyond.
• Wrote and concepted branded national ads and international campaigns including major launches in the Middle East, Japan and South America.
• Managed, directed, edited, mentored, and collaborated with freelance copywriters and writing teams from Arnold Worldwide, Space150, College Humor, and more.

Master Of Fine Arts - Mfa, Writing Popular Fiction

English Writing & Film Studies

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