Dan Kaplan Email & Phone Number

Ann Arbor, MI

• Lead the vision for how the Leon brand is represented across all touchpoints—including catalogs and brochures, sales presentations, custom landing pages, email marketing, digital advertising, environmental graphics for.
• Provide artistic and creative direction for product and lifestyle photoshoots, CGI, and video production
• Led the development and implementation of an all-new brand identity system with comprehensive style guidelines to establish an updated look and feel that more accurately reflects Leon’s brand, mission, and commitment.
• Work closely with leadership and cross-functional departments including sales, product development, and engineering, to drive creative strategies that support high-level business objectives
• Collaborate with the in-house marketing team, external agencies, and freelance designers as needed to provide guidance and support in developing and refining creative initiatives
• Coordinate with multiple external vendors and printers to ensure production processes maintain exceptional quality standards

Boston, MA

• Led the development and implementation of a comprehensive website redesign including all-new templates across product, store, account, support, and FAQ pages, a refreshed homepage, and more
• Worked closely with leadership, sales, product development, and PR teams to develop and oversee the visual style for marketing materials across all touchpoints including product packaging, print and digital ad.
• Worked directly with product development to implement UI/UX style guidelines

Boston, MA

• Created high visibility print, interactive, and environmental design work for some of the country's largest real estate developers
• Led an internal rebranding initiative that culminated in the development of a new logotype, corporate identity system, and a redesigned website