Dan Kramer Email & Phone Number

Responsible for expanding Raddon's presence with financial institutions across the U.S.

Naperville, Il

I created and implemented sales and marketing strategies to drive revenue growth and increase PRIMA's market share across the Americas. PRIMA's research and pricing services are utilized by various firms that intersect the renewable fuels, energy and agricultural markets, such as leading oil companies, commodity trading firms, brokers, renewable energy companies, waste recyclers, etc.PRIMA is a London-based commodity markets research company and Price Reporting Agency established in October 2014. PRIMA focuses on the interface between biofuels, energy and agricultural markets in its unique suite of informational and analytical reports and web-based information services. PRIMA’s price assessment service provides impartial benchmarks for global niche markets in renewable and other commodities.

Austin, Texas Area

I led new business development efforts related to sales and marketing within my territory. In addition to traditional prospecting efforts, I leveraged strategic alliance partner relationships to drive sales growth. I used a consultative sales approach to align the credit union and bank prospects’ needs with our solutions, and achieved executive buy-in by delivering strategic and compelling presentations. Solutions included reward checking technology, consulting, multi-channel marketing services, sales training, websites/SEO and a SaaS-based marketing automation platform.

Greater Chicago Area

I owned a $2 million quota, and my responsibilities included increasing sales and developing retention strategies for existing software clients within my territory. I built trusted advisor relationships with C-level executives at banks and credit unions while using a consultative sales approach. I frequently led cross-functional teams in designing complex solutions that aligned with client goals.

Greater Chicago Area

I managed all sales and business development efforts in the Midwest territory, which included prospecting for new accounts and managing existing client relationships. I owned a $3 million quota and won multiple awards for exceeding quota. The products I sold to banks and credit unions included business intelligence, market analytics, consumer/business research and MCIF / CRM software. I also sold consulting services such as direct marketing strategy, strategic planning, sales training, product design, relationship pricing, revenue enhancement and retail banking strategy.

Greater Chicago Area

I was responsible for delivering software training initiatives to our large software clients, primarily large banking and investment firms such as Merrill Lynch and Wachovia Bank. Training sessions were designed to help clients learn the software and develop workflows to increase productivity. I typically trained clients remotely via webinar, but also delivered in-person, hands-on demonstrations at clients’ locations.

Greater Chicago Area

I sold market data software (equities, options, commodities) to brokers and financial advisors, while also providing support to existing customers. In this primarily inside sales role, I also traveled to conferences to demonstrate our software and increase sales. I provided marketing support by creating marketing campaigns and strategies to drive software sales. I also designed and authored the client newsletter, helped create brochures, training materials and customer surveys.

Greater Chicago Area

I prospected and managed the relationships of 200 named corporate accounts, which required building executive relationships within IT/Technology and Purchasing. My responsibilities included driving new sales, cross-selling existing relationships and managing all aspects of customer support. I won many sales contests and was consistently in the top quartile of reps nationwide.