● Drove revenue/profit increases by leveraging market knowledge and natural leadership talents.● Managed multiple teams of board members and volunteers developing and implementing solutions for Student Connection/Education Foundation, American Advertising Awards, monthly luncheons and breakfasts, membership generation and renewals and sponsorships.● Screened and interviewed potential board members and club officers.● Based on research, implemented a new corporate membership program resulting in an increase from 3 to 32 corporate members. This resulted in additional yearly revenue of $15,000.● Enhanced club functionality with forward-thinking recommendations based on in-depth reviews of current strategies.● Implemented new Club Sponsorship packages resulting in an additional $26,000 in new revenue per year.● Boosted ADDY Awards participation increasing entries by 10% and selling out the event for 4 years running. The 2019-20 program grossed over $70,000 in revenue.● Generated new client relationships and increased revenue by driving effective business development strategies.● Recruited individuals and built membership rosters through a variety of methods including event attendance and promotional materials.● Worked closely with other stakeholders to immediately address issues and implement effective solutions.

• Developed numerous sales promotional tools including product cards, product summaries, product selector guide and ROI tool.• Actively involved in design and population of new Opteva Intranet site.• Responsible for redesign of entire GSSM&M Intranet site. • Worked closely with Corporate Communications department on sales collateral translations for over 10 countries and languages.• Developed marketing, promotional and sales efforts for 2005 Book of Lists, generating the largest revenue of any such special issues, with $360,000 in revenue.• Directed the restructuring of events sponsorship programs, generating $35,000 in new revenue. Generated significant increases in attendance and ticket revenue.• Increased productivity through the implementation of technical advances in communication processes between sales and management.• Originated and executed marketing plans for both print and online publications.• Lead business development efforts to break new industry categories for potential sales in both print and web.• Recognized a 15% savings via media kit redesign project.• Key component of technology web-site launch.