Dan Letwin Email & Phone Number

Pleasanton, California, Us

◊ Defines and develops the vision and strategic goals from planning to execution for industry web experiences◊ Leads the design, development, and delivery of digital experiences across an extended team of project managers, UX designers, visual designers, writers, web producers, developers, and agency resources◊ Showcases digital marketing expertise in user experience, SEO, social media, paid media, omnichannel, segmentation, personalization, analytics, and marketing technologies◊ Defines user engagement and conversion success metrics with continuous monitoring to optimize performance

Dublin 2, Ie

◊ Partnered with Accenture’s Diamond Client Program accounts (top tier ABM) to support account-based marketing campaigns by driving growth and revenue via creating best-in-class experiences over various digital channels on a global scale◊ Drove strategy and execution for internal and external digital tools/capabilities inclusive of web, interactive platforms, email, social and video◊ Worked collaboratively with cross-functional teams to meet objectives on a C-level and key stakeholder level ◊ Led the partnership with 3rd party vendors and agencies for execution◊ Analyzed performance of digital channels, intent data and various tools to optimize and maximize effectiveness for ongoing initiatives

Dublin 2, Ie

◊ Led global digital marketing efforts for Accenture Health◊ Drove strategic thinking on a wide-range of high-profile projects and campaigns to create in-depth solutions◊ Worked collaboratively with cross-functional teams globally to bring together cohesive, localized campaigns across varying geographies ◊ Managed the activation of content across multiple digital channels, overall web presence and ensuring an optimal user experience on .com◊ Analyzed performance of current/past digital channels and marketing programs to execute optimizations to maximize effectiveness for future initiatives

Dublin 2, Ie

Client: Volkswagen of America (via MXM/Accenture Interactive - acquired in 2018)◊ Led and managed the day-to-day strategic execution and planning of various CRM initiatives for Volkswagen of America inclusive of direct marketing efforts (email marketing campaigns and direct mail) that spanned vehicle reveals, pre-launches, pre-orders, handraisers, sales events and auto show needs to current owners and non-owners to maximize customer retention and acquisition ◊ Led and managed the day-to-day strategic execution and planning of owner-centric efforts inclusive of Volkswagen's quarterly digital magazine and email communications to first-time owners to maximize owner loyalty ◊ Utilized KPIs at multiple levels to drive strategic direction and testing for future CRM initiatives◊ Partnered and collaborated across multiple teams across Volkswagen, agency partners and internal divisions to cohesively meet business objectives and goals

Detroit, Michigan , Us

Client: Chevrolet◊ Co-led the CRM-focused relationship with General Motors to strategically plan and execute a full 52-page Chevrolet owners magazine on a triannual basis to maximize customer retention and increase owner loyalty◊ Project managed across multiple teams and areas, including Chevrolet clients, brand marketing, legal and internal creative, design, editorial, digital strategy, legal and finance teams◊ Utilized and studied KPIs at multiple levels to drive ideas and the focus of each issue and future content◊ Managed agency partners in regards to digital distribution of content on various Chevrolet CRM initiatives (social, site, email, digital magazine) ◊ Led the development of the magazine tablet app, including overseeing the review process, timing schedules and all communication between developers, General Motors clients and IT partners◊ Introduced and implemented to completion a new software tool to create a highly efficient review process from manuscript to production◊ Managed account financials and budgets on all billable activity for each issue

Detroit, Mi, Us

Client: USAA◊ Managed and coordinated various integrated marketing email and direct mail campaigns to USAA's target audience via a cadence of strategically planned touchpoints over the course of the consumer's lifecycle◊ Immersed in USAA's brand and their members to bring targeted engaging content to increase owner loyalty◊ Heavily involved in daily idea generation, project management/timing and results analysis for future planning of USAA initiatives

New York, Ny, Us

Client: General Motors◊ Planned, recommended, executed strategic solutions for the General Motors Vehicle Purchasing Program on fast-paced projects from direct mail to digital to print◊ Led GM Military Discount Program initiatives of various email campaigns, print OLA, websites and handouts/posters/banners deliverables for sponsored events◊ Managed content updates and development for VPP websites◊ Developed and executed creative briefs and production timelines needed for overall efficiency for the projects at hand to meet client needs in a timely manner

New York, Ny, Us

Clients: Chevrolet, GMC◊ Tested, recommended, executed ideal solutions for Chevrolet.com/GMC.com by partnering with brand teams, project managers, quality assurance and development teams to exceed client expectations regarding content layout and presentation◊ Led and managed a content team of 6+ members in both Detroit and Buenos Aires offices◊ Trained oncoming team members and interns on content management concepts and best practices◊ Analyzed and utilized all Chevrolet and GMC vehicle content and data to implement on General Motor's global content management system◊ Led crucial and highly confidential vehicle launch projects to completion

Detroit, Mi, Us

Client: Ford Motor Company◊ Led the creation and management of original, engaging social media content through various social networks for Toby Keith Live in Overdrive Tour’s insiders team◊ Worked closely with the social media team to ensure proper messaging was utilized◊ Led the coordination of Ford vehicle displays and ticket allocation nationwide with Ford regional marketing managers, venues, and box offices for Toby Keith Live in Overdrive Tour Presented by Ford F-Series and the Professional Bull Riders Built Ford Tough Series◊ Assisted in planning and strategy for all Toby Keith Live in Overdrive Tour print and digital creative elements

ShortForm is a social video curation platform.◊ Took ownership of several video-streaming channels and used various social media strategies across Facebook, StumbleUpon, and Reddit to generate awareness for ShortForm◊ Achieved over 560,000 unique visitors across channels◊ Ranked second among 70+ interns and all user accounts on ShortForm in all-time channel views◊ Built and maintained accounts on social media websites to continue to deliver quality, engaging content to viewers across networks◊ Contributed new ideas to improve ShortForm’s efficiency and quality directly to CEO

Ann Arbor, Mi, Us

◊ Curated and created search engine optimized content for agency and client blogs across multiple industries◊ Managed social media accounts for clients to raise brand awareness and consumer interactivity ◊ Assisted in developing social media marketing strategies for clients◊ Contributed effective ideas regarding website content for clients◊ Created sitemaps for client websites to better define the user experience◊ Engaged in link building to popularize client websites◊ Assisted in organizing Lunch Ann Arbor Marketing (LA2M), an educational marketing non-profit weekly event, in which HootSuite was used to converse with social users in real-time during live events◊ Researched new trends, tools, strategies, and technology within the advertising/digital/social media industry

Austin, Tx, Us

◊ Developed and executed a digital marketing campaign to target the city of Grand Ledge to generate leads and awareness of homes and properties for sale◊ Built, developed original content, and maintained the community-based website for the city of Grand Ledge ◊ GrandLedgeLife.com generated over 1,700+ views over a period of 5 months, targeting the city of only 7,000 residents◊ Utilized brand-aligned social media to establish an interactive community for residents of Grand Ledge

Bachelor Of Arts, Advertising

Pre-Business