Danli Zhou - 周丹鲤 Email & Phone Number

Versoix, GE, CH

Supporting the Swissnex HQ by working on the design, development and maintenance of various global data-driven tools, shaping the data management strategy, and being the driving force behind the implementation of Swissnex's global CRM.

Shanghai, China

• Swissnex in China is the Science Consulate of Switzerland in China, building bilateral bridges in the fields of Education, Research and Innovation.
• Support the CEO with day-to-day operations of swissnex China’s activities, coordinate information and resources across project teams. Initiate and develop action plans to execute activities and resolve resource gaps.
• Define activity concepts and execution timetable with section heads. Ensure that activities are delivered in a timely manner, add value to stakeholders while generating success stories, and adhere to sufficient.
• Drive development and implementation of the swissnex’s overall strategy and organizational framework (best practices & IT solutions) to provide effective planning and resource allocation, balancing short- / long-term.
• Develop and augment relations with key stakeholders as well as the general public, ensuring that key activities and stakeholder success are appropriately communicated. Take the lead in online and offline content and.

Shanghai, China

Assumed CEO responsibilities and headed a team of 14 people during the transition period at Swissnex in China from July 2021 to March 2022.

Shanghai, China

• Working closely with the CEO and senior staff, take leading role in the development and implementation of swissnex China's marketing & communications strategy across all activities.
• As Deputy, assist the CEO in the fulfilment of swissnex China's mission and objectives, and take responsibility for the organisation's day-to-day operations.
• Manage a portfolio of marketing and engagement campaigns, including: social media, project management and creation of print marketing materials, email campaigns, newsletters, social and digital campaigns, SEO/SEM.
• Leads CRM and lead data management to build long-lasting, meaningful connections between Swiss and Chinese higher education institutions, startups, corporations and non-profits.
• Manage and grow a list of local / international media (journalists, key opinion leaders, influencers, reporters, etc.). Manage media campaigns and press conferences.
• Creation and implementation of best practices, systems and procedures across the organisation.

London, United Kingdom

Business strategy and marketing advisory for a range of SMEs from a range of different industries (real estate, restauration, health & therapy, etc.). Marketing content creation (brochures, website design & creation (bi- / tri-lingual localisation, e-commerce, SEO), branding).

London, United Kingdom

• Take leading role in the definition of the company strategy, working closely with the CEO.
• Creation and implementation of best practices, systems and procedures across the organisation.
• Identify, assess and exploit new high value / strategically important opportunities.
• Coordinate and contribute to the development of strategies for client and partner management.
• Provide coaching, support and feedback in encouraging organisational development.
• Create compelling new business proposals, presentations, and marketing material.

London, United Kingdom

• Development and implementation of brand strategy.
• Planning and implementing promotional campaigns.
• Creation and distribution of a wide range of marketing materials.
• Develop and maintain relationship with external suppliers and internal stakeholders.
• Oversee the creation and distribution of POS / merchandising.
• Manage social media presence and implement campaigns to drive brand recognition.

Geneva Area, Switzerland

• Creation of marketing and promotional materials both print and digital.
• Research media coverage and market trends.
• Coordinating marketing campaigns with retail activities.
• Work closely with suppliers and agencies on merchandising, advertising, digital media, etc.
• Assist the CEO with a wide range of tasks relating to trade shows, press interviews and logistics.

Geneva Area, Switzerland

• Direct contact with focal points from global ICT & Telecommunications Ministries and multinational telecom companies, such as Huawei, Mitsubishi Electric, NTT Group, etc.
• Kept track of a portfolio of accounts and generated sales for the ITU Telecom World 2013 global event.
• Coordinated within the Revenue-Generation Management unit and other Telecom units to manage and solve client queries.
• Compiled and analyzed financial documents for the preparation of budget for the forthcoming year.

Geneva Area, Switzerland

• Compiled pertinent systematic terminology for the WIPO Chinese Translation Section.
• Managed the creation of new Chinese terms within the MultiTrans terminology database.
• Assisted in the setup of correspondences between terms in the 6 UN languages: English, French, Spanish, Arabic, Russian and Chinese.
• Contributed towards the establishment of an optimised work process for terminology creation from a managerial standpoint.

Paris Area, France

• (Waiheke Investment is a Paris-based business incubator that develops projects in high-growth markets)
• Engaged in various business development activities for web/mobile projects, including the preparation of a comprehensive business plan, marketing strategy, budget forecasts, investor analysis, etc.
• Actively involved in the technical development process and contributed towards the design of the product using Adobe Photoshop/Balsamiq.
• Coordinated a team of four and established clear objectives and deadlines.
• Participated in the development of various other startups within the incubator (Mobile OCR SDK, digital recruitment agency, etc).

Beijing, China

• Planned and coordinated the provision of friendly and attentive service to guests via coordination with other internal departments.
• Responsible for guest inquiries and resolution of any potential incidents.
• Assisted with translations/interpretations (Chinese/English/French/Spanish) as required, helped resolve language/cultural miscommunications.
• Supported the checkin's and checkout's of clients.
• Tracked relevant information about clientele to improve services.
• Promoted the facilities of the hotel and helped generate sales.

Geneva, Switzerland

• (ITC is a joint agency of World Trade Organization and the United Nations)
• Evaluated Financial Management Training Modules for SMEs and various publications concerning Access to Finance, Islamic Finance, Asian SMEs, etc.
• Researched and contacted potential FI partners for SME manager training project in the Democratic Republic of Congo.
• Assisted in the testing and development of the LOANCOM financial assessment software.

Beijing, China

• (Fuping is a charity NGO that promotes corporate social responsibility in China)
• Translated documents from Chinese to English, was also responsible for updating the organization's information on the CSR360 Global Partner Network website.

Msc, Management (Grande École)

Ba, International Business, Finance And Economics

International Baccalaureate, Bilingual Diploma (English & French)

Selected as a delegate for Cuba, Singapore and Romania consecutively at Model United Nations based in United Nations’ European.