Dan Martello Email & Phone Number

Cleveland/Akron, Ohio Area

ChoiceLocal partners with 50+ Franchise brands to develop growth strategies via digital marketing and recruiting channels. Currently leveraging my 20+ years of Internet marketing expertise and over 30+ years sales experience to implement effective lead generation, lead management, and franchise acquisition initiatives specifically designed to maximize opportunities at the National, Regional and Local levels. The common outcome has exhibited unprecedented business growth for both the… Show more ChoiceLocal partners with 50+ Franchise brands to develop growth strategies via digital marketing and recruiting channels. Currently leveraging my 20+ years of Internet marketing expertise and over 30+ years sales experience to implement effective lead generation, lead management, and franchise acquisition initiatives specifically designed to maximize opportunities at the National, Regional and Local levels. The common outcome has exhibited unprecedented business growth for both the individual franchisee as well as, the overall franchise brand. Show less

Cleveland/Akron, Ohio Area

Presently engaging with senior leadership at growth oriented companies who desire added transparency and revenue predictability from existing sales efforts. The output is a scalable sales and marketing platform that is customized to align with distinct business objectives.Current sales and marketing models will be evaluated, adjusted, and transformed into a consistent process inclusive of metrics to support goal setting and accountability, while providing a structure that pinpoints… Show more Presently engaging with senior leadership at growth oriented companies who desire added transparency and revenue predictability from existing sales efforts. The output is a scalable sales and marketing platform that is customized to align with distinct business objectives.Current sales and marketing models will be evaluated, adjusted, and transformed into a consistent process inclusive of metrics to support goal setting and accountability, while providing a structure that pinpoints areas of improvement and encourages behavioral change. Success is consistently achieved by leveraging 25+ years’ experience optimizing sales and marketing organizations within the manufacturing and B2B services sectors. Differentiation exists from expert utilization of current technologies aligned with the development of go-to-market and digital marketing strategy that has produced expansive customer acquisition and revenue growth.Expertise and Resources: • Sales Process and Metric (Goal) Development • GoTo Market Strategy • CRM Integration and Dashboard Reporting• Digital Marketing Strategy Development and Execution • Sales Tool and Playbook Development • Interim Sales Management and Execution Show less

Cleveland/Akron, Ohio Area

Company leadership role and primary P/L accountability involved development, planning, and execution of a scalable sales and marketing platform. Strategic initiatives included:GoTo Market Strategy: Niche Brand Awareness, Value Prop Creation, Differentiation Strategy, Channel/Partner Development, Customized Service Offerings, and Digital Marketing (Lead Gen) Strategy Implementation.Sales Optimization: Sales Process Creation, Sales Metric/Accountability Development, CRM… Show more Company leadership role and primary P/L accountability involved development, planning, and execution of a scalable sales and marketing platform. Strategic initiatives included:GoTo Market Strategy: Niche Brand Awareness, Value Prop Creation, Differentiation Strategy, Channel/Partner Development, Customized Service Offerings, and Digital Marketing (Lead Gen) Strategy Implementation.Sales Optimization: Sales Process Creation, Sales Metric/Accountability Development, CRM Integration/Dashboard Reporting, Strategic Sales Planning/Forecasting, Sales Resource Development, Sales Tool/Collateral Development.Key Accomplishments: » Transitioned the company from an industry agnostic service provider into a vertically specialized solution partner in the mid-market manufacturing space.» Elevated brand awareness through channel partner development and digital content promotion evolving into the region’s most recognizable resource of digital marketing services for manufacturing companies.» Implemented a direct sales and marketing strategy to penetrate C-level manufacturing executives that generated over 70 on-site consultations resulting in over 50 qualified proposals within the initial 7 months. Show less

Cleveland/Akron, Ohio Area

Sales and Marketing Leadership Roles:VP Sales and Marketing, Director, Business Development, Business Development ManagerKey Accomplishments:» Significantly contributed to exponential sales growth from start-up in 2002 to $20M in 2014.» Individual enterprise account acquisition represented over 52% of company’s annual revenue. » Development of digital marketing strategies and attribution modeling for both internal and client programs has produced an average ROI in… Show more Sales and Marketing Leadership Roles:VP Sales and Marketing, Director, Business Development, Business Development ManagerKey Accomplishments:» Significantly contributed to exponential sales growth from start-up in 2002 to $20M in 2014.» Individual enterprise account acquisition represented over 52% of company’s annual revenue. » Development of digital marketing strategies and attribution modeling for both internal and client programs has produced an average ROI in excess of $10 revenue for every $1 invested.Sales Organization Development and Growth:Primary P/L accountability, inclusive of sales and marketing strategy execution that resulted in highest growth period in company history. Strengthened sales team development through targeted acquisition strategies, sales process refinement, and effective pipeline management/metrics. Implemented and drove internal inbound marketing strategy resulting in unprecedented new customer acquisition. • Acquisition of 334 new clients across sales team representing $8,806,000 in annual revenue.• Digital marketing strategy execution generated 164 new clients with an annual revenue of $3,280,287. Individual Revenue Contributions:• Targeted and acquired key accounts inclusive of the largest initial contract in company history- valued at over $1M annually.• Successfully introduced innovative digital data and insights solutions generating growth of 47% for existing key accounts. • Consistently exceeded sales goals over last 3 years resulting in respective performance of 171% of quota , 117% of quota, and d 144% of quota respectively. • Secured key account in 2002 that still represents a significant portion of existing overall revenue. Show less

Cleveland/Akron, Ohio Area

DMartello & Associates, Cleveland, OH | 2003 – 2006Operated an independent agency representing manufacturers and executing sales and marketing strategies within the landscape supply, industrial supply and consumer lawn & garden markets. Also performed consulting services for digital marketing strategies, continuing relationship with Fathom as an independent sales representative. Primary activities included enhancing key account relationships and targeting new customer acquisition… Show more DMartello & Associates, Cleveland, OH | 2003 – 2006Operated an independent agency representing manufacturers and executing sales and marketing strategies within the landscape supply, industrial supply and consumer lawn & garden markets. Also performed consulting services for digital marketing strategies, continuing relationship with Fathom as an independent sales representative. Primary activities included enhancing key account relationships and targeting new customer acquisition. Various roles and accomplishments include:National Sales Manager, Atlantic Water Gardens • Successfully transitioned production facilities to new HQ Location in NE Ohio.• Led acquisition and retention of national network of 32 landscape supply master distributors.• Executed an e-commerce strategy for a national network of 28 online retailers inclusive of customer acquisition, promotional calendars, and establishment of MAP pricing compliance.• Launched E-Commerce website and implemented digital marketing strategy.• Supported the development and introduction of 12 new product lines.• Grew annual sales revenue from $500K to $3.2M.Manufacturers’ Representative | Industrial, Landscape, Lawn and Garden ProductsStrengthened relationships across regional network of industrial/landscape supply distributors, independent garden centers, and regional retail and wholesale organizations. Successfully introduced new product lines and expanded offering of existing product lines. • Increased annual territory sales from $400,000 to $1,600,000 from product line acquisition and expansion efforts. Show less

Bachelor Of Business Administration (B.B.A.), Selling Skills And Sales Operations

Activities and Societies: Bowling Green Rugby Football Club

Education record