Lillian Cumpstone Email & Phone Number

Greater Cleveland

• Lead the onboarding process for large, multi-location brands to ChoiceLocal's digital marketing solutions, ensuring that work is scoped accurately, deadlines are met, and stakeholders are updated regularly.
• Develop and follow a structured onboarding process to ensure accountability and consistency across the team, and continuously improve the process based on feedback from stakeholders and subject matter experts.
• Apply strong project management skills, specifically in a web development context, to anticipate potential roadblocks, add "padding" to deadlines, and creatively problem-solve when things go off track.
• Collaborate with subject matter experts to incorporate their input into the onboarding process and remove friction points, enabling the team to manage projects more efficiently.
• Communicate effectively with clients, internal teams, and stakeholders to ensure that everyone is aligned on project objectives, timelines, and deliverables.
• Analyze data and metrics to identify areas for improvement in the onboarding process and track progress against key performance indicators.

Greater Cleveland

• Developed and maintained content for the CAA website, email marketing campaigns, and social media accounts, ensuring that all materials met quality standards and aligned with the organization's strategic direction and.
• Produced engaging visual content, including infographics and design pieces, for use on the website, social media platforms, email campaigns, marketing materials, and podcasts.
• Managed all aspects of content creation, including photography, videography, audio, and editing, to deliver high-quality multimedia assets for use across all channels.
• Collaborated with cross-functional teams to identify new opportunities for content development and distribution, and worked to continuously improve the overall effectiveness of CAA's digital content strategy.

Beachwood, Ohio, United States

• Conceptualized and executed the layout and production design for advertisements, two newspapers, magazines, custom publications, and social media channels.
• Collaborated with the sales department to create impactful ads for clients, ensuring that designs aligned with their brand and messaging.
• Designed page layouts for the weekly Cleveland newspaper and bi-weekly Columbus newspaper, creating visually engaging and informative content for readers.
• Developed full magazines and custom publications, overseeing all aspects of design and production from concept to delivery.
• Designed advertisements and materials for the website and social media accounts, using best practices to optimize engagement and conversions.
• Produced in-house marketing materials, including logos, event marketing and signage, subscription materials, and other branded collateral to support marketing initiatives.

Beachwood, Ohio

• Led the creation and publication of all digital content for CJN's online platforms, ensuring consistency with brand messaging and audience engagement goals.
• Designed visually appealing and informative infographics for both print and digital formats.
• Managed all aspects of photography, videography, and editing relating to all digital content, delivering high-quality multimedia assets for optimal audience engagement.
• Oversaw the organization's social media presence, directing Facebook, Twitter, and Instagram accounts to ensure consistent brand messaging and engagement with target audiences.
• Conducted email marketing campaigns and other digital marketing initiatives, analyzing metrics to optimize results and continually improve the effectiveness of campaigns.

Kent, Ohio

• Played a key role in team critiques, providing valuable feedback to help improve overall design quality and execution.
• Led weekly team meetings, creating an open forum for collaboration and communication on design projects.
• Designed compelling page layouts for the magazine and provided guidance and support to other designers to help them deliver effective work.
• Facilitated communication and collaboration among team members, making myself available for individual or group discussions to ensure everyone was on the same page and had the support needed to succeed.

Kent, OH

• Developed a comprehensive style guide for Kent State's The Burr Magazine, providing a clear and consistent visual identity for the publication.
• Designed engaging and effective page layouts for the magazine, ensuring content was presented in an aesthetically pleasing and reader-friendly way.
• Collaborated with editors and writers to understand their vision for each issue and create designs that complemented and enhanced their content.
• Conducted extensive research to stay current with design trends and best practices, using this knowledge to inform and improve design decisions.
• Maintained a high level of attention to detail throughout the design process, from concept to final delivery, to ensure quality and consistency in all design work.

Chagrin Falls, Ohio

• Created visually appealing and effective flyers for The Chagrin Valley Times, using a combination of text and graphics to convey information and attract attention.
• Designed promotional materials such as posters, banners, and brochures, using creativity and a strong understanding of marketing principles to effectively promote events, products, and services.
• Redesigned outdated designs, bringing them up to date with modern design standards and ensuring they were consistent with the brand's visual identity.
• Worked closely with clients and team members to understand project requirements, deliver on time and on budget, and exceed expectations in terms of quality and effectiveness.
• Stayed current with design trends and best practices, continually improving skills and knowledge to deliver the highest quality design work.

Cleveland/Akron, Ohio Area

• Provided exceptional customer service, going above and beyond to ensure customer satisfaction and create a positive shopping experience.
• Styled customers, helping them select and coordinate outfits that fit their personal style and preferences.
• Operated cash registers and processed transactions accurately and efficiently, handling cash, credit, and other payment methods.
• Fulfilled orders and shipments, ensuring timely and accurate delivery of products to customers.
• Opened credit accounts for customers, explaining the terms and benefits of the account and ensuring compliance with company policies and regulations.
• Maintained cleanliness and organization of dressing rooms, creating a comfortable and inviting atmosphere for customers to try on clothes.

• Reported on current events and researching stories to gather relevant information and insights.
• Wrote articles that were engaging, informative, and tailored to the publication's audience and style guidelines.
• Edited content for clarity, accuracy, and coherence, ensuring that all articles met the publication's standards for quality and style.
• Took photographs and videos to complement written content, using a range of techniques and tools to capture compelling visual images and footage.
• Conducted interviews with sources, asking thoughtful questions and gathering information that contributed to a more complete and nuanced understanding of the topic at hand.
• Pitched story ideas and collaborating with the editorial team to develop content that was relevant, interesting, and timely.

Florence Area, Italy

• As a contributing writer for Flo'n the Go, a website based in Florence, Italy, I created engaging and informative content about my experiences while studying abroad in Florence. My responsibilities included:
• Conducting research on local events, landmarks, and cultural experiences to provide readers with insights and recommendations for things to see and do in Florence.
• Writing articles that were tailored to the website's audience and style guidelines, ensuring that they were engaging, informative, and well-written.
• Pitching story ideas to the editorial team and collaborating with other writers to develop content that was fresh, original, and timely.
• Staying up-to-date with the latest trends in travel writing and digital media, continually learning and growing as a writer and content creator.
• Promoting my articles on social media and other channels to drive traffic to the website and increase its visibility.Through my work as a contributing writer for Flo'n the Go, I gained valuable experience in writing.

Kent, OH

As a fashion blogger for Kent State Fashion Blitz, my job duties included researching and finding interesting fashion stories to cover, brainstorming and developing unique story ideas, and writing weekly blog posts on fashion-related topics. I was responsible for taking and selecting accompanying photos to enhance the visual appeal of each post. All blog.