Director & Co-Owner
CurrentAlongside my co-director; Peter Masters, I have been running our design and innovation consultancy - Octo Design - since 2001. We particularly specialise in developing products for B2B businesses whose markets are professional, industrial and commercial users. I run Octo Clearstart - Our innovation and strategy program - helping businesses to build the capability to create and evaluate new value propositions for their markets. This is primarily based on 'Strategyzer' techniques and mindset - of which we have extensive practical experience - I regularly participate in Masterclasses to ensure our practice is cutting-edge. We are in the process of developing skillsets in applying design and innovation to Sustainability & Circularity challenges.