Danielle Mcpherson Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

New York, New York, United States

New York, New York, United States

New York, New York, United States

New York, New York

Goldman Sachs

New York, New York

Goldman Sachs

Tampa/St. Petersburg, Florida Area

- Served as primary leader for our chapter, overseeing our executive board members and ensuring all tasks were performed efficiently - Increased membership YoY by >300% due to a rebrand and utilizing new marketing strategies- Curated chapter plan and ensured all events, meetings and workshops ran to standard- Responsible for ensuring communication was clear and constant between members

Tampa/St. Petersburg, Florida Area

- Prepare a calendar of events for the year with communications and programming team- Assist in the planning and promotion of events- Weekly check-ins to ensure board members are on track and performing their tasks properly- Spearhead student run marketing agency to consult with local Tampa Bay clients- Awarded 2017 Student Marketer of the Year- Introduce all speakers and run general meetings

Tampa/St. Petersburg, Florida Area

- Generate original content for blogs, social media and e-mail campaigns- Responsible for launching and managing all paid media in Facebook and Linkedin campaign platforms- Work closely with Digital Marketing Coordinator and Business Development Director to strategize and optimize marketing efforts - Conduct market research and develop marketing plans/ content/ increase lead generation- Organized a binder of analytics, campaigns, marketing efforts and quarterly reports in order to track what was successful and easily see our work at a glance

New York, New York

- Work with luxury/ high-end clients to launch community, corporate and experiential events- Prepare decks and mood boards for pitches- Conduct competitive analysis for clients in order to recommend current trends in experiential marketing- Research venues, vendors and contractors- Manage set up of events on site to ensure organization and attention to detail

Deer Park, New York

- Manage clients and accounts at a high level- Work closely with graphic design team on branding for high end clients - Manage execution of events and the production team- Foster relationships with existing partners and vendors- Organize schedules, contracts and invoices

Greater New York City Area

- Drafted and negotiated contracts for clients and vendors, communicating via telephone and email - Post organic content on social platforms- Manage existing clients and accounts- Assist in the execution of events

New York, New York

- Pull reports from paid search campaigns to analyze in excel- Make recommendations for optimization based on data and analysis - Work in the Google Adwords platform on a daily basis- Responsible for adjusting search queries, optimizing keywords and negating keywords- Collaborate with paid social and account executive teams to strategize

Tampa, Florida

- Head coach for children ages three to seven- Soccer sessions combined soccer skills, cognitive and social development and emphasis on teamwork- Responsible for ten - fifteen children at once and to keep them engaged and excited

Levittown, New York

- Served as a figurehead, overseeing staff members and mediating any disputes between patrons and employees - Promoted the establishment's services via social media platforms such as Instagram and Facebook organically- Use contests, promotions and customer features to increase engagement on platforms- Responsible for training new hires and delegating duties through out the work day

Tampa/St. Petersburg, Florida Area

- Collaborated with other students in order to create original, innovative and effective curriculum for children in third world countries- Utilized MS software on a daily basis, working on multiple tasks simultaneously under tight deadlines- Responsible for creating curriculum for social, cognitive and physical development

Wantagh, New York

- Primary communicator between clients, agents and homeowners via email, telephone and in person encounters- Organized, filed and systemized important documents, constructing an efficient system for reference - - Designed promotional flyers in order to increase exposure in the community.

Bachelor'S Degree, Marketing

Activities and Societies: Student Productions, American Marketing Association

Marketing