Dan Meagher Email & Phone Number

Walnut Creek, Ca

Engage. Cultivate. Retain. Repeat.Direct marketing and communication activities for award-winning San Francisco Bay Area dance comnpany.- Creation of the 2nd Date single ticket/subscription program, which re-engages with lapsed ticket buyers from the past seven years by offering ticket specials and events. Program has created a 23% increase in new subscriptions and thousands of dollars in new 2017 – 2018 subscription sales. - Direct new ticket pricing and structure in order to achieve maximum sales potential. Created theatre house scaling, resulting in show-to-show ticket sales increase.- Direct digital strategies and continually evaluate, innovate, and cultivate digital engagement, driving increased sales conversions. Delivered 22% sales increase in ticket revenue through Facebook ads and Facebook Live broadcasts in 2017- 2018 season. Assist with Google AdWords, influencer marketing, and content creation for eNewsletter communications and website.- Development of the 1st Year Program, which provides special engagement to first-year subscribers. Program contributed to 92% renewal rate for 2017 - 2018 season. - Direct all digital marketing efforts and developed new social media live-broadcast platform, resulting in thousands of views of studio rehearsals.- Created and developed B2C and B2B campaigns targeted at affinity groups and target businesses which provided exclusive access to performances which increased first-time ticket sales by 23% (FY2016).Honored to be featured in a recent September 2017 Clyde Fitch Report for my digital marketing work at Diablo Ballet (article below).

San Francisco, Ca

I turn your KPIs into ROIs.Provide creative and digital marketing strategy and implementation consulting to for-profit companies, tech start ups, and organizations such as VoxEngage, We Olive, and Event Go . For client Woofspot (SF dog owner app), I oversee social media engagement, event creation and planning, corporate B2B partnerships, and public relations. http://www.woofspot.com/

Fort Worth, Texas

Created this new position at the award-winning Fort Worth Symphony Orchestra. Manage and develop initiatives to cultivate new audiences and re-engage with return patrons.- Assist Chief Marketing Officer with the execution of single ticket and subscription acquisitionand renewal campaigns to ensure maximum results, including print, web, digital, print and direct mail.- Implemented 2nd Date and 1st Year audience retention program which created high-level engagement with previous attendees and current first year subscribers.- Create and place all advertising for season symphonic and pops series concerts (broadcast, print, outdoor, digital).- Create and conceptualize all direct B2C collateral to produce maximum revenue results.- Project manage all marketing materials for summer Concerts in the Garden series, including banners (from entire stage coverings to sponsor signage), placement of banners on city property and street poles, plus direct creation of all media advertising (broadcast, print, digital, partnership).- Prepare nd execute email blasts, special events eblasts, and post-concert surveys to informpatrons and gather important feedback used to drive decision-making.- Track and report on return on investment (ROI) on key performance indicators (KPIs), and makesrecommendations to improve content marketing, SEO, and digital marketing strategies.

Tulsa, Oaklahoma

Direct all marketing, communications, and public relations activities for one of the nation's top 10 dance companies and the largest performing arts organization in Oklahoma. Responsible for driving revenues for by setting a strategy for multi-channel consumer-focused marketing campaigns through utilizing digital and traditional media. Maximized revenues through effective management of pricing plans and development of new audience development initiatives. Manages sales manager, outbound sales manager, box office and telemarketing staff.

San Francisco, Ca

Lead all marketing and communications efforts for the 60 year opera training program with San Francisco Opera.- Developed Merola's first multimedia marketing campaigns for digital, transit, print, social media, and online, resulting in a 25% year-to year increase (2013 – 2016) in Merola Summer Festival ticket sales.- Created integrated traditional and digital marketing into a total membership relationship program that enhances the engagement between patron and institution to maximize participation and total lifetime revenue. - Created the company's first comprehensive digital and transit campaign, generating exposure to thousands of new customers and generating additional revenue.- Created media partnerships with the San Francisco Examiner (newspaper) and KALW Radio (SF's NPR affiliate) that provided free ads see and heard by thousands.- Developed Merola's first digital marketing platform, which increased ticket sales by 22% and gained brand awareness through SEO and re-targeting.- Generated an 87% sold house for 2016 Merola Grand Finale at the War memorial Opera House (seating capacity 3,146).- Oversee implementation and design of digital ticket buyer retention strategies to engage and maintain highest level of patron loyalty for the organization.

Walnut Creek, Ca

- Plan and implement all aspects of season subscription and renewal campaigns, including digital, print, direct mail and telemarketing. - Creation of a year-round single tickets sales campaign, including the design and placement of print and electronic advertising, special promotions, and corporate sales. Oversee the work of outside contractors; provide periodic progress reports. Produced a 32% increase in year-to-year single ticket revenue. - Brought national and international media attention to the company with the creation of 2012's Web Ballet project, which created the first internet crowd sourced dance work. Generated coverage by CNN, New York Times, UK Guardian, ABC TV, and other outlets (see "Publications" section below for listing of coverage).- Created the company's first social media and digital marketing platforms to increase brand awareness and generate revenue. Increased social media followers by 45% each year.- Develop, negotiate, oversee, and maintain all corporate and media sponsorships, utilizing traditional and digital marketing channels. Generated over $70,000 in business and media sponsorships.- Created such major revenue-generating events such as the annual Gourmet Gallop food & wine walk, plus the annual sold-out A Swingin' Holiday projection, which generated 34% revenue increase each year.

Foster City, Ca

- Increased single ticket sales each year (2009 - 2012) by over 41% through use of digital, print, and electronic communications.- Stopped subscription downturn with increased increased renewals by 21% in one year.- Created Hillbarn's first digital marketing initiative with marketing via online, SEO, SEM, and re-targeting.- Established Hillbarn's first integrated social media plan and increased Facebook followers by 98% and Twitter followers by 102% in three years.- Redesigned company's subscriber program, using telemarketing and direct mail plus the creation of the Encore Card loyalty program, leading to increased subscription sales.- Developed company's first audience development and community exposure program, creating a partnership with the San Mateo Public Library for "Barn Talks" (monthly arts discussion forum), "Stage to Film" (film screening series of theatrical works captured on film), and "Backstage Pass" (youth engagement program).- Managed press when the historic Hillbarn Theatre bell (stolen in 2004) was suddenly found. Received coverage from New York Times, USA Today, Good Morning America, NPR, Univision, and other local and national media outlets.

San Francisco, Ca

- Develop and implement campaigns to expand the SF Playhouse's subscription, single ticket, and group sales, including pricing strategies and house scaling projects that fulfill revenue/attendance goals. Increased ticket sales year-to-year.- Plan, budget, and project revenue goals for expanding the subscriber base and improving individual and group ticket sales, through proactive strategies for reaching prospective buyers, cultivation of new groups, and development of corporate relationships. My work resulted in a 39% increase in year-to-year subscriptions.- Direct all communications and public relations efforts, which resulted in coverage in the New York Times, USA Today, San Francisco Chronicle, and others.

Assisted with the marketing of the OCU Bass School of Music 2007 show season. Responsible for creating show information website, restructuring group sales, and arranging media contacts. Developed monthly "CenterStage" e-newsletter and arrange client show sponsorships.

In 2005, Dan helped redevelop the awarding winning Oklahoma City University Summer Music Programs into one of the nation's most respected summer high school training programs. Dan was responsible for all media and integrated marketing efforts, which resulted in being selected by Backstage Magazine in 2007 as one of the nation's top training programs.

Broadcast Journalism, Tv And Radio Broadcasting, Newsprint, Marketing, Cum Laude

Musical Theatre Performance

Musical theatre performance studies. Created student run organization "Stripped," which produces presentations stripped of costumes, sets.